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Nerd Street Gamers Closes $11.5M Additional Funding Led By Venture Capital Giant Founders Fund

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Colorado Approves $1.5 Million to Combat Problem Gambling

 

Nerd Street Gamers, the national esports infrastructure company, announced that it has raised $11.5 million in additional funding led by San Francisco-based venture capital firm Founders Fund, captained by Brian Singerman, bringing the company’s total funding to approximately $25 million.

Nerd Street experienced explosive growth thanks to its digital platform, even with Localhosts, the company’s esports and gaming centers, closed for the majority of the past year due to the pandemic. The platform, which offers affordable competitive experiences like tournaments, camps and coaching, grew its membership by more than 218% since 2019. Meanwhile, Nerd Street’s Twitch Channel, where the company live-broadcasts its tournaments, grew over 4,066% in minutes watched and grew from 13K followers to over 120K this past year.

With an eye towards a post-pandemic future where gamers will need affordable access to high-quality equipment more than ever, Nerd Street continued opening new Localhosts in Austin, Philadelphia and St. Louis in 2020. Over the course of the next year, Nerd Street is planning to open 20,000+ square foot regional Localhost facilities in Philadelphia and Los Angeles, and is rolling out several Localhosts in collaboration with teen and tween-focused retailer Five Below.

“Nerd Street being added to Founders Fund’s portfolio of industry-pioneering organizations is one of our greatest honors to date,” said John Fazio, founder and CEO of Nerd Street Gamers. “Within minutes of meeting Brian, it was clear that he was profoundly aligned with our vision and mission. Backing us during the uncertainty of a global pandemic is a testament to Brian’s bold foresight and an incredible validation for our entire team.”

As a partner at Founders Fund, Brian Singerman seeks out companies that will provide value to investors and humankind alike. Nerd Street was an attractive investment for Brian as he has a background as a gamer and immediately saw Nerd Street’s long-term vision to help the industry offer gamers the same opportunities that traditional sports provide athletes.

“I was impressed with John from our first meeting and knew I wanted to help advance his vision of building a robust infrastructure to support gamers of all ages and skill levels,” said Singerman. “As a gamer myself, I’ve watched the massive growth of esports over the years. Esports are surpassing traditional sports in number of players and audience size, especially among younger demographics, and Nerd Street is in a perfect position to capitalize on that shift.”

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Scientific Games Announces New Player Acquisition Project with AppsFlyer

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Scientific Games Announces New Player Acquisition Project with AppsFlyer

 

Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer, on an innovative project supporting U.S. lotteries. The project will integrate data from all social media, search engines and other mobile and web apps to help optimize lottery digital ad campaigns and new player acquisition.

During the six-month project with Scientific Games offered through the SG Digital Academy, state lotteries will partner with AppsFlyer for audience activation and insights to measure their digital advertising with a complete view of consumer analytics across dozens of apps like Google, Facebook, Snapchat and Instagram.

AppsFlyer empowers brands to better measure and understand the business impact of their end-to-end marketing initiatives. Through privacy-first collaboration and analytics, AppsFlyer works with the world’s leading brands, including Walmart, HBO, Etsy and JPMorgan Chase & Co. to create exceptional customer journeys, preserve customer privacy and adapt their marketing campaigns through data-driven analytics and insights.

“Working alongside analytical, innovative partners like Scientific Games gets to the core of why we do what we do at AppsFlyer,” said Carolyn Bao, AppsFlyer VP of Marketing. “We’re thrilled to be partnering with the Scientific Games’ participating lottery customers to empower their growth and provide them with real-time marketing analytics and actionable insights. Their use of a wide range of AppsFlyer solutions will help optimize their player acquisition efforts and campaign performance across multiple channels.”

Merv Huber, Vice President of Digital Growth for Scientific Games, said, “In a competitive advertising environment, lotteries must make the most of their budgets and resources to grow responsibly and maximize revenue for their good cause programs. Understanding every aspect of the consumer journey is key to player acquisition. SG Digital Academy’s partnership with AppsFlyer will help participating lotteries make informed, data-driven decisions about their digital ad campaigns and ultimately grow their player base.”

The participating lotteries will have access to AppsFlyer’s platform and dashboards to identify the sources of new player acquisitions, measure campaign performance in real time and understand player behavior and engagement. The platform’s advanced measurement tools help lotteries to determine the best advertising strategy for their needs. They will also receive training and technical support, as well as access to Scientific Games’ world-leading analytics and insights services.

Fostering collaboration with industry experts, SG Digital Academy serves as a catalyst for transformative growth, facilitating the exchange of advanced insights and best practices to empower lotteries to navigate and thrive in an ever-evolving digital landscape.

Scientific Games’ award-winning Customer Relationship Management team manages CRM programs for 12 U.S. lotteries. The company is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.

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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028

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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028

 

Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.

Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.

Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.

This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.

Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us.  It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”

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BetMGM’s New Sports Betting App Launches in Nevada

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BetMGM's New Sports Betting App Launches in Nevada

 

Advanced In-Game Betting, Expanded Prop Markets and Rewards Connectivity Headline New Ways to Play

BetMGM’s newly designed mobile sports betting app is now live in Las Vegas, the Sports and Entertainment Capital of the World. Powered by Entain, the newly designed BetMGM Nevada app offers sports fans significant enhancements to the mobile sports betting experience including an exponential increase in prop and parlay wager options, live streaming capabilities, digital deposits and withdrawals.

“As the world’s biggest sporting event arrives in Las Vegas this week, it is the ideal moment to introduce Nevada to our premier mobile sports betting app,” said BetMGM CEO Adam Greenblatt. “Nevada attracts people from around the world and is home to an incredibly knowledgeable sports fan base. It is vital to provide them with a superior product, and we are thrilled to do that with this launch.”

The enhanced app complements MGM Resorts’ best-in-class retail sportsbooks at nine destinations along the Las Vegas Strip including Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand, Mandalay Bay, Park MGM, Luxor, New York-New York and Excalibur.

Highlights of the BetMGM app’s new features now accessible for Nevada users include:

  • Expanded Pre-Game & In-Game Options: Entain’s integration of Angstrom Sports technology will allow the BetMGM app to provide an exponentially larger number of markets for the ‘Big Four’ U.S. sports. Players will enjoy a wide portfolio of pre-game and in-game wagering options with more attractive odds on team, individual player and play-by-play bets.
  • Digital Deposits & Withdrawals: BetMGM Nevada users now enjoy new deposit options, digitally accessing their wallet for fast and convenient deposits and withdrawals from the app.
  • BetMGM Rewards: The new Nevada app now is connected to BetMGM Rewards delivering the perks of a world-class loyalty program to the sports betting world. With every wager placed in Nevada, BetMGM app users now earn BetMGM Rewards Points and MGM Rewards Tier Credits unlocking VIP benefits to MGM Resorts’ 20+ premier destination resorts ranging from Bellagio, ARIA, MGM Grand and Mandalay Bay in Las Vegas to Borgata in Atlantic City, Beau Rivage in Mississippi, and MGM National Harbor in Maryland, among many others.
  • Same-Game Parlay+: The enhanced app features Same-Game Parlay+, a new way to combine favorite same-game parlays to create one super parlay. Players now can connect two different same-game parlays into a single bet with ease for dramatically increased odds.

BetMGM currently operates in 28 markets with mobile and retail offerings.

As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

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