Press Releases
GentingBet partners with XB Net for premium North American racing
Revamped sportsbook leverages the growing retention power of North American horse racing for UK operator
XB Net, the leading provider of premium content for US horse and greyhound racing, has announced its latest partnership with GentingBet, the UK sportsbook arm of Genting Casinos.
The deal exploits XB Net’s delivery of live pictures, data and betting services from a peerless network of over 50 North American tracks (approximately 90% of U.S. horse racing) allowing GentingBet to flexibly fill its programming schedule with a prolific pipeline of rapid-cycle betting opportunities which are proven to enhance engagement for new and existing fans of the sport.
GentingBet has recently streamlined its sports-betting services by launching a new user interface across the brand’s web and mobile platforms to improve the customer experience. Its sportsbook is operated in partnership with FSB Technology whose proprietary platform provides clients with everything required to run a responsible sports betting business across online, mobile and retail.
XB Net is the proven pacesetter for live North American racing content, managing international rights, data, odds and live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is engaging more and more bettors as worldwide operators plug the gaps on an uncertain sporting calendar.
Now working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies (such as Flutter Entertainment, Bet365, Codere, William Hill, Playtech, OPAP and GVC) XB Net enjoys a growing geographic footprint in mature and emerging markets across the UK & Ireland, Europe, Asia, North and Central America, and Australia.
Simon Fraser, Senior Vice President of International at XB Net, said: “From Malaysia to New York and Mayfair, Genting is a global brand whose expertise and customer care is second to none. So, it’s fantastic to partner with their revamped UK sportsbook, which has quickly recognised the merits and utility of North American racing. Although domestic racing is back in full swing in the UK, those viewers and bettors who were drawn to North American racing during the lockdown have largely been retained which is a big boost to our product.
“After all, wherever you set your scene on the world stage, delivering the right content at peak leisure-times remains paramount during a period of slimmer pickings on any sports betting tab. XB Net’s wide range of low-latency racing solutions and racetracks deliver that flexibility. While our popular nightly broadcasts with the Sky Sports team have brought welcome insight and familiarity for many new viewers to North American racing.”
Billy Cook, Head of Sportsbook at GentingBet, added: “Our customers have seen the added fun and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which fit the bill whether they’re interested in watching one race or the entire card. As we saw with Royal Ascot transitioning perfectly to high-class evening meetings stateside, high-class 24/7 programming is now the new normal for our UK bettors, thanks to this breakout partnership with XB Net and their expertise in wagering solutions.”
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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN Sports®, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’ bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”
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ICE Barcelona 2025: Alona Shevtsova on Sends’ Vision for the Future of Gaming
The Sends team attended the biggest and most famous gaming conference, ICE, now held in Barcelona, Spain. From the 20th to the 23rd of January, the leading gaming companies and solution providers gather for business meetings, experience sharing and networking. More than 170 countries visited, achieving the number of 55,000 visitors.
“Our team attends the ICE conference annually. Previously held in London, the financial capital and home to our head office, 2025 is the first time it’s hosted in Barcelona—and it remains as expansive and resourceful as ever. We’re thrilled to participate, connect with our partners, explore innovative solutions, and engage with market leaders. At Sends, we are committed to staying ahead in this dynamic industry, never missing an opportunity to gain fresh insights and experiences,” commented Alona Shevtsova, Director at Sends.
As the organisers of ICE 2025 said, after a rigorous, independent selection process, ICE and iGB Affiliate moved to Fira Barcelona Gran Via because Barcelona presents a compelling list of benefits, including improved logistics and operational efficiency. The location is close to Barcelona airport and is well connected to the public transport network, offering a world-class in-show and around-show experience.
It is worth mentioning that this February, Send will co-host its event in London for fintech companies. This is the third gathering in London to network and connect industry professionals. To get more information about the London Fintech Meetup, follow the link.
To get more details, keep in touch with Sends on social media: LinkedIn and Instagram.
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SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services
SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.
The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.
SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.
“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”
“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.
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