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Latin America

BetGames.TV expands in Peru with Apuesta Total

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Continent 8 Technologies expands with strategic sales professionals focusing on South/Central American markets

 

Live betting games supplier to take entire catalogue live with major operator

BetGames.TV, the specialist live dealer betting games supplier, has partnered with leading Peruvian operator Apuesta Total.

Boasting more than 400 local retail outlets as well as one of Peru’s most popular online sportsbook and casinos, Apuesta Total offers games from more than 60 global and regional providers.

It will gain access to BetGames.TV’s widely acclaimed product suite, including Baccarat and Wheel of Fortune, along with the studio’s recently optimised lottery offering, proven to greatly boost player engagement and operator revenue.

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The supplier’s latest partnership caps an impressive string of continental agreements as it continues to stake its claim as one of LatAm’s favourite suppliers of live betting games.

Commenting on the agreement, Eddie Morales, LatAm Sales Director at BetGames.TV said: “We are delighted to be live on Apuesta Total’s hugely popular site, and have no doubt that our engaging offering will continue to go from strength-to-strength on the continent as more and more operators see the benefits.

“Our highly engaging betting proposition means that we’ve proven a verifiable alternative to sports bettors in recent months, and we look forward to continuing with that momentum with a wealth of new product launches and operator partnerships.”

Gonzalo Merino, Product Development Manager at Apuesta Total, said:  “We are thrilled to be able to offer BetGames.TV’s unique catalogue to our customers, and have no doubt that they will be thoroughly impressed.

“As we’ve seen from BetGames.TV’s popularity this year, the titles bring a new dimension to our portfolio and we are confident that they will help us continue to lead the industry during this unprecedented time.”

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With licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as additional certifications pending from Sweden and Colombia, BetGames.TV is one of the most regulated live betting providers in the industry.

Committed to developing cutting-edge live betting products, BetGames.TV earned the acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

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CT Interactive Launches its Games on Juegalo.com

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CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactive’s strategic expansion within the Latin American market, extending the company’s footprint in Chile.

The integration of CT Interactive’s diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging, and regulation-compliant gaming content. This collaboration is a testament to CT Interactive’s commitment to delivering exceptional gaming experiences and strengthening its position in the burgeoning Latin American market.

Maximiliano Hoyl, head of BD and Providers at Juegalo.com, said: “We are thrilled to welcome CT Interactive’s games to Juegalo.com. Their reputation for delivering excellent gaming content aligns perfectly with our commitment to providing our players with the best gaming experience. This collaboration underscores our dedication to offering diverse and high-quality entertainment options.”

This latest venture follows CT Interactive’s successful partnerships in Argentina, where their games have already gone live in multiple provinces with Jugadon.

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Diego Verano, head of BD LatAm at CT Interactive, said: “The move into the Chilean market with Juegalo.com reinforces CT Interactive’s strategic focus on expanding its presence and influence across Latin America”. He continued by saying that Juegalo.com is a renowned online casino brand in Chile and a key player in the Chilean online gaming market.

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Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Compliance Updates

LSports Receives Approval to Offer Sports Betting Data Services in Peru

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LSports has announced that the company has received approval from the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR). This regulatory approval marks a significant milestone in LSports’ expansion across Latin America, allowing the company to offer its comprehensive sports betting data services to local operators in Peru.

With this B2B license, LSports can now provide its advanced sports betting data solutions to companies in Peru’s iGaming sector, enabling them to enhance their offerings and compete effectively in the market.

Dotan Lazar, CEO of LSports, said: “This is a significant step in expanding LSports’ footprint in Latin America. We are delighted to be among the first data providers accredited in Peru. The market has great potential, and we look forward to helping our partners launch competitive offerings.”

Lazar added: “The acceptance of this B2B license reinforces LSports’ position as a leading sports betting data supplier in a region known for its passionate fans and vibrant sports culture. LSports is committed to supporting its partners in Peru and beyond, helping them navigate the complexities of the market and achieve sustainable growth. We offer free consultations on expansion strategy and encourage bookies to contact us.”

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