The Importance of Authenticity With Micro-Influencer Marketing and Gen Z Audiences
‘Fake it till you make it’ is a popular phrase in the modern self-improvement culture, but one area this definitely no longer applies is marketing. For years, brands have thrown advertising money into the furnace of celebrity…
Internet Sports International Partners with Deadwood Landmark Casino
Internet Sports International (ISI), a global provider of turnkey race and sportsbook software solutions, recently announced its partnership with The Deadwood Landmark Casino, located in South Dakota to power the casino’s sportsbook.…
The Basketball Champions League Americas has an official broadcasting partner in the US with FanDuel TV
BCL Americas and FanDuel TV are partnering up to bring international basketball to fans in the United States. The agreement will televise and stream all 52 games of the BCL Americas competition on a variety of FanDuel TV platforms. “We…
Buffalo Run Casino and QCI Extend Partnership to Further Enhance Guest Experience and Drive Profitability
Quick Custom Intelligence (QCI), a leading enterprise solutions provider, announced an extension of their partnership with Buffalo Run Casino & Resort. Building on the success of the QCI Enterprise Platform, Buffalo Run will now…
Canadian Gaming Summit Readies for Return to Toronto Convention Center
The Canadian Gaming Summit, Canada’s premier gaming and betting event, is slated to return to the Metro Toronto Convention Center from June 18-20, 2024. The event will act as a central hub for industry leaders seeking to enhance their…
IMG ARENA Secures Global Data and Streaming Partnership with Cricket West Indies
IMG ARENA, a leading sports data and technology supplier for the betting, media and performance sectors, has secured the exclusive global data and streaming rights for Cricket West Indies, in partnership with leading cricket data and…
Jamul Casino and JIV Tribe Donate Approximately a Quarter Million Dollars in 2023
As 2023 draws to a close, Jamul Casino reported that its team member-led Community Champions initiative along with the Jamul Indian Village of California (JIV) Tribe has made philanthropic donations this year totaling approximately a…
BETMGM AND NATIONAL HOCKEY LEAGUE ANNOUNCE MULTI-YEAR NORTH AMERICAN PARTNERSHIP EXTENSION
BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL®) announced a multi-year North American partnership extension. BetMGM continues as an Official Sports Betting and Gaming Partner and will create…