Press Releases
Optimove Insights Report: March Madness to Boost Total Number of Bettors by as Much as 87%
![](https://gamingamericas.com/wp-content/uploads/2024/03/Optimove-Insights-Report-March-Madness-to-Boost-Total-Number-of-Bettors-by-as-Much-as-87.png)
Sportsbook operators can expect an increase by as much as 87% in total sports bettors during March Madness, according to a report released today by Optimove Insights, the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses. The Optimove Insights Report on March Madness Sportsbook Trends aims to equip sportsbook operators with valuable insights to enhance player value and optimize marketing strategies during the tournament which can be accessed here.
Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution used by iGaming operators.
Key Findings:
Increased Bettor Engagement: March Madness serves as a catalyst for heightened bettor activity, with a significant surge observed in the overall number of bettors during tournament days.
First-Time Depositor Behavior: Analysis reveals that first-time depositors are more likely to engage in betting activities at the beginning of the March Madness tournament, with a substantial portion participating in the initial stages.
Wagering Behavior: Players participating in betting activities over multiple days during the tournament tend to place higher wagers, indicating a correlation between sustained engagement and increased betting volumes.
According to Pini Yakuel, CEO of Optimove, “To leverage these insights effectively, sportsbook operators are encouraged to adopt targeted marketing strategies and employ journey orchestration techniques. With these insights, operators can tailor experiences for first-time depositors, ensuring maximum engagement and retention throughout the tournament and beyond.”
The report also offers other recommendations for sportsbook operators, including the following: Segmentation and Personalization: Understanding the diverse profiles of bettors is crucial for effective journey orchestration. Operators should segment customers based on their potential lifetime value and personalize their marketing efforts to cater to each segment’s unique preferences.
Retention Strategies: With approximately 50% of players not returning after their first bet, effective retention strategies are paramount. Sportsbook operators should focus on post-initial interaction engagement, offering personalized experiences and incentives to nurture and retain customers over time.
Data and Methodology:
The report is based on a comprehensive analysis of betting patterns observed during the 2023 NCAA March Madness tournament, tracking data from approximately 495,000 U.S. bettors and over 5.5 million bets. Data was collected from “Selection Sunday” (March 12, 2023) through the championship game (April 4, 2023), spanning 12 tournament days.
Optimove Insights is the analytical and research arm of Optimove, dedicated to providing valuable industry insights and data-driven research to empower B2C businesses.
Latest News
QTech Games recruits David Camacho to take the lead for LatAm markets
![QTech Games recruits David Camacho to take the lead for LatAm markets](https://gamingamericas.com/wp-content/uploads/2024/07/camacho-e1721990847192.jpg)
QTech Games, the leading games distributor for all emerging markets, has appointed David Camacho to the new role of Account Manager for LatAm Markets.
Camacho arrives at QTech Games after a successful and long-serving spell at Tabella, a global powerhouse across varied igaming verticals, where he proved himself across a range of senior roles focusing on the LatAm markets. At QTech Games, David will drive sales and its existing presence across Central and South America, growing its global footprint in more Spanish and Portuguese-speaking territories.
QTech Games commented: “We’re delighted that David is now part of the QTech team. His extensive experience and network in the industry are second to none, after over two decades in the sector. So, he will prove a true asset to both QTech Games and all our clients, as we will deepen our existing influence across Hispanic markets in Central and South America.
“Recruiting the best localised talent and expertise has always been a central pillar of our strategy. Therefore, we’re naturally thrilled to have David on board.
David Camacho added: “I’m excited to be joining QTech Games, a company with the most remarkable content suite across varied igaming verticals, all delivered via a stellar platform built on bleeding-edge technology. I can’t wait to get started by deploying my business connections and contacts across a region I know so well at such a crucial point in its maturation.
“Of course, when it comes to LatAm, everyone’s talking about the unfolding scene in Brazil, but I’ll also be concentrating our efforts in more mature countries such as Colombia and Mexico, alongside some other opportunities in Peru, another promising territory with one of the most operator-friendly regulations in recent times. Argentina and Chile will also be interesting in due course. Apart from the strong growth in this region, I believe we will be able to fuel it further with our new QTech Hybrid product that fits perfectly in all these markets!”
QTech Hybrid – get in touch to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience. QTech Hybrid offers a retail solution that can be transferred seamlessly to mobile in any emerging market, enabling the customer to continue playing after leaving the retail environment. QTech Hybrid allows players to access the full game library of QTech Games, while the retail solution also contains a state-of-the-art Agent Management System. It’s also an instant win for efficient payments.
Latest News
BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP
![BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP](https://gamingamericas.com/wp-content/uploads/2024/07/PIXBET@publisher.jpg)
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”
Press Releases
Arizona Department of Gaming Releases May Sports Betting Figures
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Bettors in Arizona wagered approximately $568.5 million on sports in May of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 25.9% increase when compared to May of 2023.
The state collected approximately $4.3 million in privilege fees in the month.
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