SlotMatrix, the industry’s largest content platform, is live in New Jersey with its first US games aggregation deal with the betPARX brand.

BetPARX is now able to offer its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s ‘One Stop Shop’ portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.

EveryMatrix is the first supplier to integrate and launch Evolution’s One Stop Shop range of games in the US – another significant milestone for the industry’s fastest growing technology and games provider.

BetPARX’s aggregated content is further enhanced with EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.

SlotMatrix will become the US operator’s leading iGaming content aggregator and expand its reach to a further two states, Pennsylvania and Michigan, in the first quarter of this year.

SlotMatrix is the iGaming industry’s largest casino aggregator with more than 300 studio partners and 33,000 games.

EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America.

“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”

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John Dixon, COO, betPARX, said: “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”

Maverick game studio to make Brazil debut via PlayUZU.br and BacanaPlay.br

Award-winning game studio Peter & Sons is about to make waves in the freshly regulated Brazilian market. The innovative iGaming content creator’s unique portfolio went live in Brazil from 1st January 2025 via PlayUZU.br and BacanaPlay.br.

Global entertainment giant SkillOnNet recently announced it had been awarded a license to operate in the Brazilian market, which is quickly expected to become one of the biggest in the world.

Barcelona-based Peter & Sons has already made significant inroads into Latin America, having recently debuted in Mexico, Peru, and Buenos Aires City in Argentina.

But Brazil will allow the studio to showcase its groundbreaking content to a truly massive new audience. Peter & Sons games are known for their rich storytelling, humour and unique artistic vision. Packed with fascinating themes, surprising mechanics, and glorious weirdness, they are designed to embody the ‘anti-boring’, according to the company.

Brazilian players will soon be able to sink their teeth into hit games like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as brand new titles like Barbarossa Revenge, Muddy Waters, and Greedy Alice.

All content will be specially localized to the new market through two Portuguese-language, Brazil-focused platforms.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “While 2024 was a huge year for our global expansion, 2025 could prove to be the biggest yet, as we become an early entrant into this huge new market. Since our 2019 foundation, we have poured all our energy, hard work and inspiration into our games, and it’s truly exciting that our content reaches the massive audience that it does today.”    

Pedro Garcia, Country Manager at BacanaPlay said: “We’re super-bullish about the Brazilian market, which has been projected by analysts to be worth almost $6.3bn by 2028. And we project that the addition of Peter & Sons’ cutting-edge portfolio will go down a storm with Brazilian players at PlayUZU.br and BacanaPlay.br.”

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Are You Watching This?!, the leading provider of real-time Sports Excitement Analytics data for global sports, has announced a partnership with FanDuel Sports Network to drive engagement and viewership. FanDuel Sports Network (recently rebranded from Bally Sports) is owned by Main Street Sports Group.

Are You Watching This?! (RUWT) will boost engagement and viewership of the network through automated, data-driven push notifications that highlight key sports moments in the making. RUWT’s patented Excitement Analytics will be integrated directly into the network’s Customer Relationship Management System and trigger an alert to FanDuel Sports Network app users.

Identifying ‘must-watch’ games in real-time empowers FanDuel Sports Network to leverage its  portfolio of 30 NBA, NHL, and MLB teams, increasing stickiness for existing customers while simultaneously converting new ones.

In addition, RUWT’s automatically generated storyline summaries help capture users by explaining why the game is compelling, creating an extra pull for fans wanting to catch the best live action.

Are You Watching This?! Founder, Mark Phillip, said: “Working with FanDuel Sports Network lets us flex our Curation and Discovery muscles, two core elements of our ecosystem. Our proprietary tech drives subscriptions and reduces user churn for the network , and ensures viewers will never miss the most exciting action, whether it’s a dramatic overtime finish or a record-breaking comeback.”