Latest News
FBMDS and Novibet team up to redefine iGaming in Mexico and Brazil
FBMDS, a leading player in iGaming solutions, just joined forces with Novibet, a renowned online gaming operator. Together, they are about to reveal a revolutionary portfolio of online casino games in Mexico and Brazil.
The beginning of the year comes with exciting news as iGaming enthusiasts across Mexico and Brazil can now look forward to a brand-new selection of personalized casino games by FBMDS. Memorable experiences for all players won’t be lacking, as the strategic alliance presents the launch of FBMDS’s innovative iGaming portfolio in both counties.
iGaming partnership targets LATAM regions
This partnership signifies an important milestone for both brands as they both enter a new territory of opportunities, along with the creation of deeper bonds with players in these regions. Understanding the cultural backgrounds and preferences of players in these regions is the key of this geographical expansion.
Sharing their commitment to revolutionize the iGaming industry, FBMDS and Novibet met at ExCeL London for the ICE London 2024 trade-show, a leading industry event where both brands showcased their latest innovations and solidified their partnership.
Fotini Matthaiou, Casino Product & CRM Director at Novibet, shared enthusiasm about this powerful moment for both brands: “This strategic partnership with FBMDS represents a significant milestone in our mission to revolutionize the iGaming experience. By combining our strengths, we aim to set new standards and create exceptional entertainment for players in Mexico and Brazil.”
An iGaming move with a player-centric approach
FBMDS and Novibet recognize the constantly changing needs and interests of the modern player. This collaboration is about introducing games that players can connect to and crafting an immersive and customized journey for all. Through continuous analysis of player’s behavior, preferences, and feedback, the partnership aims to not only meet but exceed the expectations of the Mexican and Brazilian iGaming communities.
Mariana Tostes, Head of Operations at FBMDS, also shared her thoughts on the matters: “This collaboration with Novibet exemplifies our joint dedication to enhancing player’s experience and delivering products that captivate and excite the target audiences we operate on. Players’ gaming habits, profiles and preferences play a huge role in the creation, development and delivery of innovative products that are not only profitable to the player, but also to our clients”.
Premium Content ready to amaze bingo fans
As part of the partnership, FBMDS will exclusively showcase some of its best Video Bingo games, including Plus 3™, Bingo Blast™, Multi Mega™, and Viva Mexico™, highlighting the quality and diversity within their gaming portfolio.
Consistent Entertainment
FBMDS and Novibet collaborate to reshape industry benchmarks, push boundaries, and offer memorable gaming sessions. Through this partnership, a strong synergy between two industry leaders has been built, each dedicated to elevating the global iGaming landscape.
Latest News
GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas
GR8 Tech’s participation at the recent BIS SiGMA Americas event held in SĂŁo Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.
A Closer Look at the Brazilian Market and Wider LatAm
“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.
The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”
Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.
Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”
Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.
Future Directions and Engagements
Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.
Industry News
The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.
The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.
As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.
“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.
“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.
Industry News
Marker Trax Appoints John Henderson as Senior Vice President of Operations
Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.
As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.
Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.
“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.
Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.
“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.
Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.
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