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FBMDS and Novibet team up to redefine iGaming in Mexico and Brazil

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FBMDS and Novibet team up to redefine iGaming in Mexico and Brazil

 

FBMDS, a leading player in iGaming solutions, just joined forces with Novibet, a renowned online gaming operator. Together, they are about to reveal a revolutionary portfolio of online casino games in Mexico and Brazil.

The beginning of the year comes with exciting news as iGaming enthusiasts across Mexico and Brazil can now look forward to a brand-new selection of personalized casino games by FBMDS. Memorable experiences for all players won’t be lacking, as the strategic alliance presents the launch of FBMDS’s innovative iGaming portfolio in both counties.

iGaming partnership targets LATAM regions

This partnership signifies an important milestone for both brands as they both enter a new territory of opportunities, along with the creation of deeper bonds with players in these regions. Understanding the cultural backgrounds and preferences of players in these regions is the key of this geographical expansion.

Sharing their commitment to revolutionize the iGaming industry, FBMDS and Novibet met at ExCeL London for the ICE London 2024 trade-show, a leading industry event where both brands showcased their latest innovations and solidified their partnership.

Fotini Matthaiou, Casino Product & CRM Director at Novibet, shared enthusiasm about this powerful moment for both brands: “This strategic partnership with FBMDS represents a significant milestone in our mission to revolutionize the iGaming experience. By combining our strengths, we aim to set new standards and create exceptional entertainment for players in Mexico and Brazil.”

An iGaming move with a player-centric approach

FBMDS and Novibet recognize the constantly changing needs and interests of the modern player. This collaboration is about introducing games that players can connect to and crafting an immersive and customized journey for all. Through continuous analysis of player’s behavior, preferences, and feedback, the partnership aims to not only meet but exceed the expectations of the Mexican and Brazilian iGaming communities.

Mariana Tostes, Head of Operations at FBMDS, also shared her thoughts on the matters: “This collaboration with Novibet exemplifies our joint dedication to enhancing player’s experience and delivering products that captivate and excite the target audiences we operate on. Players’ gaming habits, profiles and preferences play a huge role in the creation, development and delivery of innovative products that are not only profitable to the player, but also to our clients”.

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As part of the partnership, FBMDS will exclusively showcase some of its best Video Bingo games, including Plus 3™, Bingo Blast™, Multi Mega™, and Viva Mexico™, highlighting the quality and diversity within their gaming portfolio.

Consistent Entertainment

FBMDS and Novibet collaborate to reshape industry benchmarks, push boundaries, and offer memorable gaming sessions. Through this partnership, a strong synergy between two industry leaders has been built, each dedicated to elevating the global iGaming landscape.

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UNLV International Gaming Institute Launches AI Research Hub

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The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.

Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.

Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.

“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,” Ghaharian said.

AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hub’s industry advisory panel.

“We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,” Dragicevic said.

The founding member round will remain open to organizations for an additional six months.

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Evolution Debuts US Launch of Red Door Roulette

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Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the world’s most popular live game show, Crazy Time.

Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.

The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.

The anticipated US launch is a welcome addition to Evolution’s game show portfolio in North America and is another step in supporting the company’s growth strategy for live online casino gaming.

Jacob Claesson, Chief Executive Officer Evolution North America, said: “We are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the game’s success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.”

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Fanatics Sportsbook Partners with New York Racing Team

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New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.

The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.

In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.

According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.

“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.

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