Lottery
Pollard Banknote Awarded Five-Year Primary Contract by Michigan Lottery for Instant Game Tickets

Pollard Banknote Limited is pleased to announce that, following a competitive procurement process, it has been awarded a primary contract from the Michigan Lottery (“the Lottery”) to provide instant game tickets. This marks the extension of a long-standing partnership between Pollard Banknote and the Michigan Lottery. Under this most recent agreement, Pollard Banknote will provide approximately 90% of the Lottery’s instant tickets per contract year. The initial contract term is five years, with the option to renew in one-year increments for up to five additional years. In addition to instant game tickets, the Lottery also awarded Pollard Banknote a contract to supply validation pull-tab tickets.
As a partner to the Michigan Lottery since 1996, Pollard Banknote is immensely proud of the role it has played in supporting the Lottery over the years, providing a wide range of instant games, retail solutions, and omnichannel products. From fiscal year (“FY”) 2013 to FY 2023, Pollard Banknote printed approximately 90% of the Lottery’s instant games. The Lottery earned the distinction of the fastest-growing U.S. lottery in terms of instant ticket sales per capita, with a phenomenal 182% increase during that time; this is particularly impressive when compared to the average U.S. lottery growth of 66% in instant ticket sales per capita. This growth catapulted the Lottery’s per capita sales ranking to seventh among U.S. lotteries over the same 10-year period.
Combining their years of expertise, Pollard Banknote has collaborated with the Michigan Lottery to curate an outstanding portfolio of games. In 2022, the Lottery’s first $50 game, $300,000,000 Diamond Riches, leveraged Scratch FXŸ to bring vibrancy to its diamond theme, helping drive strong sales and engagement with players. In addition, Pollard Banknote has worked closely with the Lottery to optimize its $20 price point to offer a diverse selection of games, including a variety of unique print innovations and enticing prize structures, to appeal to a broad spectrum of players. As a result, the Lottery’s $20 price point has grown a remarkable 385% from FY 2013 to FY 2023, making it the fastest growing among U.S. lotteries. Pollard Banknote has also been instrumental in the strategic development of the Lottery’s core game category, including Cashword and Wild Time, leading to a 106% increase in Cashword sales and a 204% increase in Wild Time sales from FY 2013 to FY 2023.
Pollard Banknote has also supported many retail initiatives over the years. The Lottery utilizes a variety of innovative products from Pollard Banknote’s Schafer Retail Solutions + (“SRS+”) portfolio to strengthen its retail footprint throughout the state, including over 2,300 Lighted Ticket Menu Boards and All-in-Ones, Outdoor Fuel Menu Boards, and a variety of dispensers.
The partnership between Pollard Banknote and the Lottery is further solidified by the company’s deep roots in Michigan. With an established and robust footprint in the state, including a full instant ticket manufacturing facility in Ypsilanti and nearly 350 Michigan based employees, Pollard Banknote plays an active role in creating job opportunities, generating tax revenue, and supporting other local businesses, which contributes to positive economic growth. In fact, according to a recent economic report by East Lansing-based Anderson Economic Group, in 2022 alone, Pollard Banknote created 475 jobs in the state and spent more than $92.6 million USD operating and investing in its Michigan facilities, generating a total of $51.7 million USD in economic activity.
At its manufacturing plant in Ypsilanti, Pollard Banknote produced approximately seven billion ESS (equivalent single size or 2″ by 4″) instant tickets for lotteries around the globe in 2023, including the majority of the Michigan Lottery’s tickets. As evidence of the company’s commitment to continuous improvement, between 2015 and 2022, Pollard Banknote made nearly $30 million USD worth of major capital investments at this facility, including a $20-million state-of-the-art TRESU press.
“We are honored to be selected as the primary supplier of instant game tickets to the Michigan Lottery,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “We deeply value the relationship we have built with both the Michigan Lottery and the communities in which we operate within the state. As a testament to our successful collaboration and efforts to deliver outstanding games and innovative retail solutions into the Michigan market, we take pride in having contributed to four-fold sales growth since the start of our partnership almost 30 years ago. We look forward to continued success and growth in the years to come.”
Latest News
Brightstar Lotteryâs VP of Global Lottery Marketing, Michelle Carney to be Inducted into Lottery Industry Hall of Fame

International Game Technology PLC, doing business as Brightstar Lottery (Brightstar), announced that Michelle Carney, Brightstarâs Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL).
âMichelle is an incredible asset to Brightstar, its partners and customers, and the entire lottery industry. Over the course of her highly accomplished 25-year career, she has successfully cultivated strategic partnerships, contributed to Brightstarâs global lottery leadership, and championed innovation to drive the evolution of lottery forward. Michelle is a shining reflection of what our new brand represents: an optimistic source of inspiration and innovation for lottery. All of us at Brightstar congratulate Michelle on her well-deserved induction into the Lottery Industry Hall of Fame,â said Vince Sadusky, CEO of Brightstar.
âIt is a great honor to be inducted to Lottery Industry Hall of Fame and stand alongside all of the lottery professionals who contributed so much to our industry, many of whom inspired and supported me over the years. I am grateful for the privilege to collaborate with my colleagues at Brightstar and in the industry around the globe and look forward to continue working together to drive the success of lottery and contributions to good causes,â said Carney.
In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstarâs Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications, and B2C marketing campaign materials to support customer launches of new game content. She also manages Brightstarâs relationships with industry associations such as the World Lottery Association (WLA), European Lotteries (EL) and NASPL. Under Carneyâs strategic planning and guidance, Brightstar is positioned as the industry leader at all trade shows, conferences and events, including customer visits and RFI/RFP presentations.
A recent industry highlight was Carneyâs leadership of the development and implementation plan to deliver a $5 Mega Millions game in April 2025, on behalf of the Mega Millions Consortium. She developed an inclusive technical, operational, and retail execution strategy that provided the framework for a successful project delivery of all key milestones across 11 subcommittees comprising lottery and vendor employees. Her comprehensive oversight and leadership ensured that 47 U.S. lotteries and all vendor partners experienced a successful game launch. In earlier years, Michelle collaborated with MUSL and Mega Millions working groups on other multi-jurisdictional game rollouts including Cross-Sell, $2 Powerball, and Cash 4 Life.
The Lottery Industry Hall of Fame was founded by PGRI in 2005 as a means of honoring those who have done the most to make the lottery industry the great success that it is today. Membership is reserved for lottery professionals who have promoted excellence and integrity throughout their careers.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter âIGTâ), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGTâs next-generation central management system in a game-to-system (G2S) distributed market.
âBy leveraging IGTâs IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industryâs best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGTâs IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,â said Michael MacKinnon, Atlantic Lottery VP, Product.
âAs a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGTâs IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,â said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the systemâs suite of player-focused functionality. The technologyâs G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
Latest News
Aristocrat Interactive and Inspired Entertainment Introduce First-Ever Virtual Sports iLottery Games with the Virginia Lottery Through an Agreement with NeoPollard Interactive

-
eSports7 days ago
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP
-
Latest News6 days ago
Optimove and EveryMatrix Launch Real-Time Integration to Power Smarter Marketing for iGaming Operators
-
Latest News6 days ago
Betano, Official Sponsor of CONMEBOL Copa AmĂ©rica Femenina 2025âą
-
Latest News6 days ago
Spotlight 29 Casino and Tortoise Rock Casino to Launch Konami Gamingâs SYNKROS Casino Management System
-
Compliance Updates6 days ago
New Bill in California Could End Online Sweepstakes Gaming
-
Central America6 days ago
21VIRAL Boosts Latin American Reach Through Strategic Partnership with Virtualsoft
-
eSports6 days ago
Esportes da Sorte celebrates Brazilian culture with Parintins and SĂŁo JoĂŁo Sponsorships
-
Compliance Updates6 days ago
New Initiative from DI Council Aims to Enable Betting on Professional Sports