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NOVOMATIC to Showcase Latest Products at Peru Gaming Show

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NOVOMATIC to Showcase Latest Products at Peru Gaming Show

 

NOVOMATIC has confirmed its attendance at the upcoming Peru Gaming Show (PGS) 2023 event, set to take place on June 14-15 at the Jockey Exposition Center in Lima. At stand #53, the company will showcase its latest highlights for the region.

Operators from the region can look forward to the most recent NOVOMATIC cabinet highlights such as the BLACK EDITION II XL 3.32. Recently launched at ICE in London, this new cabinet is an apt successor of the original BLACK EDITION with a setup of three characteristically angled 32” screens, top ergonomics and a stunning XL appearance on the floor. At the PGS, it will be presented with the NOVO LINE CASH CONNECTION Edition 4, comprising 20 linked games, among them the stunning Candelas de los Muertos titles.

Another cabinet highlight on display in Lima will be the DIAMOND X 3.32 presenting the NOVO LINE Interactive Edition X3. This exciting achievement in cabinet design came in second at the recent Global Gaming Awards in London in the category “Product Launch of the Year” and has made a top impact in terms of customer interest and performance right from the start. Also the best-selling PANTHERA Curve 1.43 will be shown with the NOVO LINE Interactive Concurve Edition 6 multi-game compendium and its fine choice of upright games.

Electronic Table Games will be represented by the OPTIMUM ROULETTE from FAZI: This automated multiplayer Roulette with eight player positions is a premium ETG solution that Peru’s venues should not miss. NOVOMATIC sports betting kiosks continue to be in great demand. In Peru, the multi-screen version NOVOMATIC ActionBook Plus will be on display. Together with the table-top version NOVOMATIC ActionBook Compact, both deliver the perfect kiosk hardware solutions for all kinds of space and positioning requirements.

A special premiere at PGS will be the presentation of the innovative NOVOVISION casino management system. This powerful solution takes all areas of a casino business to another level, with a uniquely comprehensive range of functionalities that far exceed the traditional Accounting, Jackpots, Player Tracking, CASHLESS and TITO transactions. As a distinctive USP, NOVOVISION introduces biometric technologies for the management of gaming operations, e.g. for player recognition and access. Worldwide, more than 40,000 gaming machines, 3000 betting terminals and 1300 ATMs are connected to this sophisticated software, which has been awarded as “Best CMS/Software Product” at the recent European Casino Awards in London.

Katty López, Sales Director of Crown Gaming Peru, characterizes the NOVOMATIC portfolio for this year’s PGS as a comprehensive collection of must-have products. She says: “It comes at the perfect point in time, with the current upswing in Peruvian market and all the development in the online and betting segments across the region’s markets. We are very excited to be able to show our customers our varied 360° portfolio of solutions that cater to the requirements they are going to have.”

Max Bauer, NOVOMATIC Vice President LATAM & Caribbean, says: “NOVOMATIC’s capabilities far transcend the products currently marketed in Latin America, and that is what we want to make known at PGS. The present and the future will merge on our stand to host our customers’ actual needs as well as to nurture their visions for upcoming projects, thus seeking to broaden the industry’s perspective through novel solutions in the region.”

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Betano, Official Sponsor of CONMEBOL Copa América Femenina 2025™

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  •  The sponsorship agreement between CONMEBOL and Betano reinforces their commitment to the development of football, as part of organising one of the continent’s most important tournaments.
  • The CONMEBOL Copa América Femenina 2025™ will be held in Ecuador from July 12 to August 2.

CONMEBOL (Confederación Sudamericana de Fútbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa América Femenina 2025™.

Hosted in Ecuador from July 12th to August 2nd, this year’s tournament is especially significant as it marks the 10th anniversary of the CONMEBOL Copa América Femenina™. Bringing together South America’s 10 women’s football teams, the tournament is a celebration of both football in the continent and women’s sport. At the end of each game, Betano will present the top-performing player with the “MVP Betano” award.

Alejandro Domínguez, President of CONMEBOL, said: “Women’s football is gaining unprecedented momentum across South America. At CONMEBOL, we are focused on promoting the sport, encouraging young women to get involved and fall in love with our beautiful game, and creating better conditions for those who want to pursue a career in football. There is still much work ahead, but having partners like Betano by our side will enable us to elevate women’s football across the continent to new heights. I am confident that our collaboration for the CONMEBOL Copa América Femenina 2025™ will be as successful as the one we had during the CONMEBOL Copa América™️2024”.

Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, commented: “We are proud to be once again collaborating with CONMEBOL for what promises to be an exciting tournament for all football fans to enjoy. Sponsoring CONMEBOL Copa América Femenina 2025™ is very important for us, as we continue supporting the development of football globally and women’s football in particular. It is amazing to see how the competition has grown in size and strength, while showcasing the skills of some of the world’s best female footballers.”

The sponsorship of CONMEBOL Copa América Femenina 2025™ is part of Betano and CONMEBOL’s broader partnership, which started with the CONMEBOL Copa América™️ 2024 and extends through 2028. In addition to supporting CONMEBOL Copa América Femenina 2025™, the partnership also sees Betano as the Official Sponsor of the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa América Futsal Men and Women and CONMEBOL Copa América Beach Soccer.

 

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eSports

BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

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BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

 

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.

This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.

As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.

“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”

José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”

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AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly

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The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGA’s Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.

“The AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,” said Bill Miller, president and CEO of the AGA.

Grounded in player research, Play Smart from the Start centers around three key principles:

• Right State of Mind: Start every game with the right mindset—stay present, know your limits, and play on your terms.

• Know the Game: Understand the rules, odds, and bet with intention.

• Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.

The Play Smart Consumer Hub offers practical tools, including:

• A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.

• A Know the Game section that demystifies odds, house advantage, and common sports betting terms.

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• A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.

• Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.

In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.

“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” Miller said.

The Play Smart Consumer Hub is now live at playsmartfromthestart.org.

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