ThrillTech, the market leader in side bet jackpot technology, today announced the appointment of Giles Potter as Chief Marketing Officer (CMO), marking a significant milestone as the company accelerates into its next phase of global growth.
Potter brings extensive experience in B2B marketing, brand leadership, and strategic growth across competitive industries.
As CMO, he will lead ThrillTech’s global marketing efforts—strengthening its market-leading position, elevating the brand, and driving demand as the company expands into new markets and opportunities.
“Bringing Giles on board is a pivotal step for ThrillTech,” said Benjamin Bradtke, Co-Founder at ThrillTech.
“We are entering an exciting growth stage, and his proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.”
Potter will also oversee the build-out and optimization of ThrillTech’s marketing function, aligning closely with sales, product, and leadership teams to ensure a cohesive growth strategy.
His mandate includes refining the company’s positioning, identifying new growth opportunities, and driving innovative marketing approaches that differentiate ThrillTech in the competitive B2B landscape.
“I’m excited to join ThrillTech at such a dynamic point in its journey,” said Giles Potter.
“The company has established itself as a clear market leader, and I look forward to building on that foundation—strengthening the brand, expanding global reach, and unlocking new growth opportunities.”
Prior to joining ThrillTech, Potter was Chief Marketing Officer at Bragg Gaming Group, and has also held senior roles with Evolution Gaming, NetEnt and Red Tiger Gaming in the past decade.
ThrillTech continues to lead the evolution of side bet technology, delivering innovative solutions that drive engagement and revenue for partners worldwide.
The addition of Potter to the leadership team underscores the company’s commitment to scaling its impact and reinforcing its leadership position in the market.
About ThrillTech
ThrillTech is the market leader in side bet jackpot technology, providing cutting-edge solutions that enhance player engagement and unlock new revenue streams for partners across the gaming industry.
With a focus on innovation, performance, and scalability, ThrillTech empowers operators to deliver next-generation gaming experiences.
