Defy the Odds (DTO) and BettingStartups have announced a strategic partnership aimed at supporting early-stage companies across iGaming and sports betting, with initial joint activity planned around SBC Summit Americas (June 9–11) in Fort Lauderdale.
DTO, which describes itself as a startup launchpad advising early-stage founders in iGaming, sports betting, sportstech and fintech, will work with BettingStartups, which focuses on the early-stage real money gaming ecosystem, to connect startups with investors, operators and established suppliers.
The organisations said the partnership will focus on improving access to three areas they view as critical for founders: community, collaboration and capital. The companies positioned the effort as a way to increase visibility for emerging businesses, support investor-readiness, and expand introductions between startups and industry stakeholders.
Kelly Kehn, Co-Founder of Defy the Odds said of the partnership, “Innovation doesn’t happen in a vacuum. It happens when founders connect, share ideas and push each other forward. That’s what community does. This partnership with BettingStartups is about bringing more startups together and making sure the wider industry pays attention to what they’re building. Because the future of our industry is being shaped by these founders.”
Jesse Learmonth, founder of BettingStartups, adds “We’ve always been about providing high-signal infrastructure for founders to scale. This partnership with DTO doubles down on that mission, linking our audience with a community that actually opens doors. Starting with the Startup Zone at SBC Americas, we’re giving founders a direct, affordable line to the operators and investors who define this industry.”
