Latest News
Novibet Publicizing Brazil Entry via Fortaleza ‘Master Sponsor’ Agreement
Greek online sports betting operator Novibet has inked a deal to serve as the ‘master sponsor’ of Brazilian soccer club Fortaleza and have its logo prominently displayed on the front panel of the top-flight team’s match-day shirts.
Novibet has been active in various European iGaming jurisdictions since 2010 with this new alliance having been designed to help promote its entry into the embryonic Brazilian online sports betting market following an inaugural run out in Mexico last year.
Due to run until the conclusion of 2024, the fresh arrangement will also see the Novibet brand name emblazoned across other areas of the Ceara-based soccer side’s kit as well as throughout its 64,000-seat Arena Castelao home. All of this is to be complemented by ‘other exclusive activations’ in addition to a significant presence across 104-year-old football club’s digital and social networks.
“With its rich history in sport and its recognized world football reputation, Brazil is a very strategic market for us, which is why we are very proud to be the main sponsor of one of the most historic teams in Brazil, Fortaleza,” Rodolfo Odoni, President of Novibet, said. “We are excited to begin our operations in the country and become part of Brazil’s sports culture through the unique and innovative gaming experience offered to our members. Through this partnership and the ones to come, we want to become one of the main fans of Brazilian football around the world.”
Odoni furthermore proclaimed that Fortaleza ‘is a very attractive brand’ with a long history of attracting other prominent partners and that his firm now intends to ‘work hard’ in order to make sure the side is even better known. The professional asserted that this effort will help to ensure that the soccer enterprise is ‘in the day-to-day minds of the fans’ and football aficionados around the world so as to allow the team ‘to fulfill its role as a club’.
Novibet admitted that it is committed to investing in the creation of state-of-the-art technologies and as part of this pledge frequently updates its vast range of mobile-friendly offerings. The operator moreover pronounced that this dedication helps it to ‘meet and exceed consumer expectations globally’ while simultaneously remaining flexible and more attuned ‘to the needs of local markets’.
“Novibet is a Greek company that is arriving in Brazil and saw in Fortaleza an opportunity to improve its exposure and become more popular by reaching out to the Brazilian public, especially our fans,” Marcelo Paz, the President for Fortaleza, said. “It is a two-year contract and we are very happy with this partnership and with having been the chosen as the club for Novibet to help start its approach here in Brazil in South America. A contract like this is the result of the credibility we have achieved over the last few years with sporting results and an ever-present and ever-active crowd.”
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Latest News
BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.
Canada
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
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