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Play'n GO is returning to the Global Gaming Expo in Las Vegas this year
Play'n GO is returning to the Global Gaming Expo in Las Vegas this year

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Revolutionary Racing Partners with Eastern Band of Cherokee Indians

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The Kentucky Horse Racing Commission has voted unanimously to approve new partners in the racetrack and equestrian center set to be built in eastern Kentucky by Revolutionary Racing.

The Eastern Band of Cherokee Indians will serve as a financial partner to Revolutionary Racing Kentucky, while Keeneland Association will also be a partner. Both bring deep experience in racing and project development to the existing leadership team.

Commissioners also gave the green light to the group’s first week of quarter horse races, set for April 1-6, 2023. The races will take place at The Red Mile in Lexington, while the new Boyd County track is under construction.

“We appreciate the support the KHRC has shown for this project throughout this process. We are excited to welcome our new partners and even more excited about the positive impact we can make in eastern Kentucky,” Larry Lucas, Chairman of Revolutionary Racing Kentucky, said.

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Revolutionary Racing Kentucky will invest $55 million to build a world-class quarter horse track, equestrian center and entertainment complex in Ashland, Kentucky.

In addition to hundreds of union construction jobs, it is expected to create more than 200 good-paying, full-time positions. Operating year-round with shows and competitions, it is projected to generate nearly $1 million in new annual tax revenues.

Serving as Kentucky’s only track dedicated to quarter horses, it will feature a 660-yard sprint track and daily purses of up to $500,000, placing it among the nation’s leading quarter horse tracks. Plans call for the track to host its first race in 2024.

The Eastern Band of Cherokee Indians will make their investment through EBCI Holdings, a commercial gaming entity created in December 2020 to diversify the North Carolina-based tribe’s economic interests. Among the group’s holdings are casinos, as well as a gaming technology incubator.

“We couldn’t have found a better group to partner with or a better project to support. We have a long-term commitment to community reinvestment and providing best-in-class entertainment offerings to underserved markets. This world-class project aligns perfectly with that commitment,” Richard Sneed, Principal Chief of the Eastern Band of Cherokee Indians, said.

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Keeneland brings a storied racing tradition to the team, as its Lexington-based track is considered one of North America’s premier operations. The company’s founder, Jack Keene, even opened and operated Raceland, a track in nearby Greenup County, in the 1920s. Since 2014, Keeneland has also partnered with The Red Mile on their historical horse racing facility in Lexington.

“Keeneland is excited to partner with Revolutionary Racing Kentucky on this initiative, which continues our mission to strengthen the state’s vital horse industry. Additionally, this project will positively impact the local community and stimulate economic growth in the region,” Keeneland President and CEO Shannon Arvin said.

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SCCG Announces the Launch of SCCG NextGen: Redefining Possibilities in Gaming with Brand Influence and IP

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SCCG Management, a leading global advisory firm in the gaming industry, announced the official launch of SCCG NextGen, marking its expansion into the talent agency sector. Designed to meet the evolving needs of the gaming landscape, SCCG NextGen brings together talent, intellectual property (IP), and strategic brand partnerships to drive growth and innovation across the real money gaming industry.

SCCG NextGen provides a comprehensive suite of services aimed at supporting partner growth. From celebrity-branded games and influencer integration to IP integration and content development, NextGen helps gaming brands navigate an increasingly competitive market. The company specializes in incorporating brand elements into gaming products and developing effective monetization strategies. By focusing on brand optimisation and real money gaming opportunities, SCCG NextGen leverages its understanding of global and local markets to help partners achieve sustainable growth.

Stephen A. Crystal, Founder & CEO of SCCG Management, said: “NextGen represents the next frontier of growth for our partners. By bridging talent and technology, we are providing an unparalleled opportunity for brands to harness the power of celebrity influence, create engaging gaming experiences, and expand their global footprint. This launch solidifies SCCG’s commitment to innovation and leadership in the gaming industry.”

The new talent agency focuses on gamifying intellectual property (IP) and developing monetization opportunities. SCCG works closely with partners to create engaging, interactive content that enhances brand value while driving new revenue streams. Through strategic partnerships, innovative game development, and brand integration, NextGen helps gaming companies build marketing strategies that resonate with players while unlocking new opportunities for growth.

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SCCG NextGen specializes in identifying gaming opportunities that leverage valuable intellectual property (IP) and talent. The agency works with platforms, studios, developers, brands, and operators to integrate both talent and IP into real money and casual gaming experiences, across both retail and online environments. Focusing on sustainable commercial models, SCCG NextGen helps brands and operators create engaging experiences that drive fan engagement and player loyalty, supporting long-term growth. With expertise in bridging the gap between talent and the gaming industry, the agency ensures that each collaboration is strategically aligned and maximizes value.

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Edmonton Oilers and Play Alberta Extend Partnership

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The Edmonton Oilers and Play Alberta announced a new agreement that makes Play Alberta the exclusive sports betting and online gaming partner of the Edmonton Oilers.

The deal will see the Play Alberta logo featured prominently on the Oilers home jerseys and GameSense, AGLC’s responsible gambling program, displayed on the helmets of the Oilers for each home game.

“Play Alberta is proud to continue its partnership with the Edmonton Oilers over the next several seasons. We value our patrons and the fans of the Oilers and are thrilled to see PlayAlberta.ca, Alberta’s trusted gambling platform along with the best-in-class responsible gambling program – GameSense – as prominent fixtures on the Oilers uniformsuniforms,” said Kandice Machado, Chief Executive Officer at AGLC.

PlayAlberta.ca is a leader in the iGaming landscape in the province. All money generated through the site goes to the General Revenue Fund, which supports programs and services that Albertans rely on every day. In addition, the website has integrated AGLC’s GameSense and Self-Exclusion programs to better support players in their gambling journey.

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“We are proud to call Play Alberta the official sportsbook of the Edmonton Oilers. With the revenue generated by Play Alberta going to valued services and programs that help enrich the lives of Albertans, donning the Play Alberta logo on our iconic home jersey is a testament to our long-term commitment to communities across Oil Country,” said Stew MacDonald, President & Chief Revenue Officer, OEG Sports & Entertainment.

The relationship between the Edmonton Oilers and PlayAlberta.ca will allow fans to experience the Play Alberta and GameSense brands through promotions in Rogers Place and ICE District, as well as giveaways throughout the season, including game tickets and memorabilia.

This past year, PlayAlberta.ca generated $235 million in net sales, an increase of more than $42 million from 2022-23. That number contributes to the $1.5 billion in total gaming revenue that’s sent to Alberta’s General Revenue Fund and supports programs and services that Albertans rely on every day.

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Optimove Announcement: Appoints Adi Dagan as Senior Director of Partnerships

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Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting, is pleased to announce the appointment of Adi Dagan as Senior Director of Partnerships. A seasoned entrepreneur and gaming industry leader, Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth across key markets.  

Dagan brings over two decades of experience scaling online businesses and building partnerships. As the co-founder and CEO of Beehive, which was acquired by Playtech, he brings extensive experience in business development for online companies, focusing on growth through strategic partnerships. Dagan also co-founded Everybuddy Games, where he expanded operations globally and secured $25M+ in venture capital. 

In his new role, Dagan will focus on growing Optimove’s partner ecosystem and identifying new business opportunities. His immediate priorities include engaging with key partners and clients at high-profile industry events such as SBC Summit and G2E. 

Pini Yakuel, CEO of Optimove, commented, “We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients. Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalized engagement solutions to leading brands across the globe.” 

Dagan’s appointment follows Optimove’s recent announcement of partnerships with Captain Up and Gamanza, marking the industry’s first AI-orchestrated gamification for iGaming and sports betting operators. These partnerships combine Optimove’s AI-powered marketing orchestration with Captain Up’s engagement platform and Gamanza Engage’s loyalty suite, in a best-of-breed solution that sets a new standard for personalized player experiences. 

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“I am extremely excited to join Optimove. It is the clear leader in CRM Marketing for iGaming and Sports Betting,” said Dagan. “Optimove’s cutting-edge platform and proven ability to enhance customer engagement through AI-orchestrated, data-driven marketing create a market advantage. Optimove is a clear market differentiator for any partner. I am looking forward to help Optimove continue to build valuable partnerships that drive measurable success for marketers.” 

As Dagan noted, AI-orchestrated marketing is a hallmark of Optimove. In 2012, Optimove was the first CRM Marketing Platform to natively embed AI to predict customer migrations between lifecycle stages, followed by the launch of OptiBot in 2016. Its most recent innovation, OptiGenie, announced in November 2023, empowers marketers to optimize workflows from insight to creation and orchestration. 

Optimove will be exhibiting at SBC Summit Lisbon, September 24-26, at stand #D120. 

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