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Caesars Sportsbook Opens at Red Mile Gaming & Racing in Lexington

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Caesars Entertainment, in partnership with Keeneland and Red Mile Gaming & Racing, celebrated the grand opening of Caesars Sportsbook at Red Mile last Thursday. The more than 4600-square-foot sportsbook in Lexington is the only retail sportsbook in Central Kentucky. Governor Andy Beshear placed the ceremonial first bet alongside Chairman Jonathan Rabinowitz of the Kentucky Horse Racing Commission, Caesars, Keeneland, and Red Mile representatives.

“Caesars Sportsbook at Red Mile brings a premier in-person sportsbook to an iconic Kentucky destination. We’re proud to partner with Keeneland and Red Mile to bring in-person sports wagering to life in a way that honors the important legacy they hold in the Bluegrass State. Sports fans and horse racing fans should expect an experience that treats them like royalty, similar to what they’ve enjoyed at our world-class destinations in the region,” Eric Hession, President of Caesars Digital, said.

“Red Mile and Keeneland have prepared a premium space dedicated to sports wagering. We believe Caesars will provide excitement with their sports wagering product that exceeds expectations, and we are excited to invite the public out for the full experience. We hope guests will also take a moment to experience live harness racing, gaming, and great food and beverage while they are with us,” Shannon Cobb, Chief Financial Officer and Chief Operating Officer at Red Mile, said.

“Keeneland is excited to team with Caesars and Red Mile, both of whom share our commitment to providing a quality fan experience. Sports wagering offers great potential for horse racing to reach new audiences, and we value Caesars demonstrated support of the sport nationwide,” Shannon Arvin, President and Chief Executive Officer at Keeneland, said.

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Open seven days a week from 10 am to midnight, Caesars Sportsbook at Red Mile is a state-of-the-art Vegas-style sportsbook featuring five betting windows and an elevated bar area complete with wall-to-wall flatscreen televisions on the first floor and 14 self-service betting kiosks throughout the gaming floor and simulcasting areas. The second level of the venue includes an elevated atmosphere with a variety of comfortable seating arrangements for larger sporting events, views of the racetrack, and full food & beverage service throughout the space.

Caesars Entertainment’s partnership with Keeneland and Red Mile Gaming & Racing reinforces the Company’s commitment to horse racing and the expansion of the Caesars Racebook app, which is live in 17 states, including Kentucky. With mobile sports wagering launching in Kentucky on September 28, sports fans 21 and older can download the Caesars Sportsbook app on iOS and Android, visit caesars.com/sportsbook on desktop, or stop by Caesars Sportsbook at Red Mile to register and take advantage of a special early deposit offer when depositing between September 7 and 27.

Compliance Updates

IGSA Welcomes Sharp Vision as Silver Member

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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.

“We are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,” Damien Raymond, COO of Sharp Vision, said.

“IGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Vision’s products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,” Mark Pace, President of IGSA, said.

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BigCash Goes Global with Launch in Brazil

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BigCash, India’s leading online skill-based real money gaming company, has set its sights on global expansion and aims to offer an unparalleled gaming experience to users worldwide. The global skill-based gaming market is estimated to grow annually at a CAGR of 13.50% and will be valued at USD 106.78 billion, by 2032. Building on its success in India, BigCash is poised to introduce its entertaining games to global audiences, uniquely blending local flavors with its hallmark innovative gameplay.

BigCash started its journey in 2017 and has quickly become players’ preferred choice, by strategically focusing on launching new games and features regularly and due to its superfast and user-friendly interface. Being a multi-gaming app, it offers a wide range of games tailored for all age groups. With popular Indian card games, like poker, rummy, and call break with regional variations; casual games like ludo, ice blaster, fruit chop, along with fantasy cricket, the platform resonates deeply with the players of Bharat.

Continuing on the mission to take Indian technology global and to reach a wider global gaming audience, BigCash, after months of an in-depth market study, had set its views on expanding its global presence with in-house developed and tailored gaming technology and experience. BigCash presently operates in Brazil, besides India.

One of the key reasons behind BigCash’s entry into the Latin American market is the region’s immense potential for growth in the gaming sector. Brazil, in particular, has emerged as a hotspot for gaming companies due to its large population, favorable demographics, and a growing middle class with disposable income.

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BigCash’s global expansion plans include multiple launches in Latin America, Asia, and Africa over the next 12 months. BigCash plans to offer local and international flavors, customized specifically for each country, with a focus on Responsible Gaming and other trust measures, to ensure a deeper bonding with the players.

Ankur Singh, CEO of BigCash, said: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step. We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges. BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customizations, easy-to-play online games, a supersafe and fast experience; we are already gaining a lot of organic traction.”

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Michigan Lottery Transitions to 1-800-GAMBLER for Responsible Gaming Support

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The Michigan Lottery announced that it will transition to the National Problem Gambling Helpline, 1-800-GAMBLER for responsible gaming support. This aligns the agency with the Michigan Gaming Control Board and other online gaming platforms operating in Michigan in promoting 1-800-GAMBLER. The 1-800-GAMBLER helpline will replace the Michigan Problem Gambling Helpline currently in circulation (1-800-270-7117), although the previous number will remain in operation.

“The Lottery is committed to providing Michiganders with easy access to resources that support responsible gaming. By transitioning to 1-800-GAMBLER, we are able to ensure that Michigan residents can reach specially trained staff who can provide confidential professional support, local referrals, and resources to those who may have a gambling problem,” said Lottery Commissioner Suzanna Shkreli.

Operated by the National Council on Problem Gambling (NCPG), 1-800-GAMBLER is the world’s largest problem gambling helpline network by call volume, population served, and geographic area covered. The helpline connects people and families impacted by problem gambling with professional support, local referrals, and resources.

Calls made to 1-800-GAMBLER from Michigan will be routed to the Michigan Department of Health and Human Services. The helpline can also be reached by texting 800GAM or chatting online at 1800gamblerchat.org. Trained contact center staff are available 24/7, 365 days a year to provide support, guidance, and relevant information to anyone seeking help related to problem gambling. Additionally, players or their family members may connect to support resources such as live chat, text, and the helpline number by selecting the links in the footer of the Lottery’s website.

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The Michigan Lottery was the first lottery in the US to achieve the Internet Responsible Gambling Compliance Assessment Program certification through NCPG in October 2015. The NCPG evaluated the Lottery’s compliance with Internet Responsible Gaming (IRG) standards developed based on best practices from jurisdictions around the world. IRG standards are the highest standards for online responsible gaming in the nation.

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