partnerships
Tabcorp Forges New Long-Term Partnership with 1/ST CONTENT for Premium North American Racing
Progressive deal sees leading United States racing provider deliver fixed-odds and tote betting service on its dominant range of racetracks to the biggest entertainment company in Australia, ahead of Breeders’ Cup World Championships weekend
1/ST CONTENT, the leading provider of premium content for North American horse racing, has broadened its dominant global footprint after the announcement of its latest long-term tier-1 operator partnership with Tabcorp, Australia’s biggest wagering and entertainment company.
The deal is a multi-year agreement pertaining to tote betting into local pools as well as fixed-odds wagering on 1/ST CONTENT’S premier portfolio of racecourses.
It will enable greater coverage of North American horse racing via the TAB brand and the SKY Racing channel, a subsidiary of Tabcorp, with SKY Racing to continue its long support and promotion of international races throughout Australia and on its popular SKY Racing Active app.
1/ST CONTENT has now assembled an unrivalled network of over 70 tracks, managing more than 3,300 racing meetings every year from top North American circuits such as Gulfstream Park, Laurel Park, Pimlico, Belmont Park, Aqueduct and Saratoga alongside Del Mar, Keeneland, Tampa Bay Downs, Woodbine and Santa Anita, scene of this weekend’s Breeders’ Cup World Championships.
These high-profile venues equip international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all United States thoroughbred racing, opens the door to many of the planet’s most prestigious horse races. Highlights include every leg of the Triple Crown, the season’s aforementioned flagship finale at the Breeders’ Cup (November 3 to 4) and January’s Pegasus World Cup.
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time zones from Europe to Australia, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at both primetime and off-peak viewing slots.
“Tabcorp prides itself on expanding its variety of premium international racing content and this wide-ranging deal with 1/ST CONTENT underscores that commitment,” Adam Brownlee, General Manager, SKY Racing and International Media, said. “The strength of its data and wagering technology combined with a depth of broadcast and video streaming rights makes it the clear provider of choice to facilitate both fixed-odds and commingling into Australian pools, which will help drive growth and diversified revenues for the racing sector.”
“1/ST CONTENT is delighted to announce our progressive partnership with Tabcorp, which is broadening the international appeal of North American thoroughbred racing,” Simon Fraser, Senior Vice-President International at 1/ST CONTENT, said. “It’s another key string to our bow in returning value to the genuine stakeholders in North American racing, ensuring they become the principal beneficiaries of revenues generated through international wagering, and safeguarding the domestic scene for the next generation of fan and bettor.
“Tabcorp naturally represents an incredibly strong partner for us in the Australian market, so it’s a real validation to benefit from its support, scope and local expertise. Its distributional spread across digital and retail is staggering, while its development of products is enhancing our offering significantly. It’s a great time to be growing our global audience ahead of the Breeders’ Cup World Championships and a packed fall and winter schedule.”
One of the largest Indian nations in the United States to utilize Kambi’s market-leading turnkey sportsbook on property and online in exclusive nationwide partnership
Kambi Group plc (Kambi), the world’s trusted sports betting partner, has signed a landmark multi-state sportsbook agreement with the Choctaw Nation of Oklahoma (Choctaw Nation), one of the largest Indian nations in the United States, to provide its sports betting technology and services to Choctaw Nation’s gaming entities.
Choctaw Nation, operator of Choctaw Casinos and Resorts, owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma and is the official and exclusive casino and resort partner of the Texas Rangers, Major League Baseball’s World Series Champion. Choctaw Nation’s flagship resort is located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people.
The long-term deal will see Choctaw Nation combine its digital and ecommerce expertise with Kambi’s market-leading turnkey sportsbook with the ambition to become an online and retail sports betting powerhouse. Pending regulatory approvals, the agreement includes the scope to expand into multiple states.
The relationship with Choctaw Nation strengthens Kambi’s position as the sportsbook partner of choice for Indian nations across the United States, with Choctaw Nation selecting Kambi for its proven online and retail technology as well as its collaborative approach to delivering tailored sports betting solutions.
“This is a landmark partnership for Kambi with exciting long-term potential,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylen, said. “Not only does Choctaw Nation have fantastic, well positioned gaming and entertainment facilities in Oklahoma, but its proven track record in developing successful digital businesses gives me every confidence that together we will create thrilling sports betting experiences for its players.
“Due to these exciting credentials, Choctaw Nation was an obvious partner, so I am therefore delighted it saw the benefits of Kambi’s proven technology and recognized our shared values. Trust remains paramount through each tribal partnership and we look forward to delivering a best-in-class sportsbook that generates long-term sustainable revenues for the Choctaw Nation.”
“We are thrilled to have entered into a long-term agreement with Kambi,” the Commerce Senior Executive Officer for Choctaw Nation, Heidi Grant, said. “Adding Kambi’s best-in-class technology and custom player offerings to Choctaw Nation’s brand and market positioning, Choctaw Nation is poised to remain well positioned as the premier, full-service, vertically integrated gaming operator throughout our region.”
Play’n GO, the world’s leading casino entertainment provider, has today announced its partnership with world-famous gaming brand PokerStars has expanded into a third US state, as the studio’s games are now live with the operator in Pennsylvania.
Play’n GO and PokerStars have already established a successful partnership in the US, following agreements in the states of Michigan and New Jersey, as well as teaming up for a Michigan-exclusive game built around the state’s National Hockey League team, the Detroit Red Wings. This latest announcement sees PokerStars players in the Keystone State gain access to classic Play’n GO titles such as Book of Dead and Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Natt och Dag, Commercial Director North America at Play’n GO, said: “Following our recent licensing approval in Pennsylvania, we eagerly anticipate the launch of our games with PokerStars, our third operator to go live in Pennsylvania. PokerStars share our vision for a safe, regulated iGaming industry, and we’re confident of further success together in the coming months and years.”
Brent Rovner, North American Casino Director at PokerStars said: “We are thrilled to launch Play’n GO in Pennsylvania, making their games available in all our active US states. We’re confident that our customers will enjoy these games for years to come.”
Jackpot Digital Inc., a leading manufacturer of electronic multiplayer dealerless poker tables, announced that it has successfully completed the installation of its Jackpot Blitz casino machines at Chukchansi Gold Resort & Casino, located in Coarsegold, California.
Jake Kalpakian, CEO of Jackpot, said: “We are excited to have our next generation Jackpot Blitz installed at Chukchansi Gold Resort & Casino, a fantastic tribal casino property near Fresno, California. We continue to execute on our plan to install our order backlog, and strive to build on our annual recurring revenue business. Our stakeholders can expect to see more installations as we move through Q2, throughout 2024 and beyond.”
In addition to Jackpot’s cruise ship customers, which include Carnival Cruises, Princess Cruises, Holland America, AIDA, and Costa Cruises, Jackpot has announced land-based installations or orders in 12 states and territories in the US and growing, including California, Kansas, Louisiana, Michigan, Minnesota, Mississippi, Montana, Nevada, Oregon, South Dakota, U.S. Virgin Islands, Washington, as well as several international jurisdictions.
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