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Mobile Sports Bettors Show Greater Resilience and Sensitivity to Economic Headwinds
In the midst of rising inflation and its impact on consumer personal savings rates, TransUnion (NYSE: TRU) conducted new research examining the financial status and behaviors of consumers who engage in mobile sports betting. The research found that more than half (54%) of mobile sports bettors earn high incomes—earning $100,000 or more—yet many are concerned about inflation and its impact on their ability to keep making credit payments in the future.
While the vast majority of mobile sports bettors appeared to be in good financial standing based on their incomes and savings, a higher percentage indicated they have trouble paying bills and are using short-term credit services, like payday loans compared to the total population. The research was conducted via an online survey of 2,739 adults in May 2022. A full report of the findings is available in the new “Consumer Pulse Online Sports Betting Study.”
“At face value, most of the consumers engaging in mobile sports betting can likely afford to do so,” said Declan Raines, head of U.S. Gaming at TransUnion. “At the same time, our findings demonstrate how important it is, especially during a time of economic uncertainty, that operators utilize comprehensive data to identify both resilient and distressed consumers. Doing so can help operators protect players and provide a safer experience to consumers engaged in regulated betting.”
Mobile sports bettors are well funded, mostly optimistic
One key trend derived from the report: mobile sports bettors are seeing increased incomes and are generally more optimistic than most consumers.
Mobile Sports Bettors More Optimistic About their Finances
| Total Population | Mobile Sports Bettors | |
| Income Increased Last Three Months | 32% | 67% |
| Expect Income to Increase Next Three Months | 45% | 71% |
| Optimistic About Household Finances Over Next 12 Months | 58% | 83% |
Mobile sports bettors are also more likely to be employed, with 89% currently employed vs. 81% of the total population. In addition, 22% of mobile sports bettors indicated they had changed jobs for higher compensation in the last three months, compared to 7% of the wider population.
Despite strong financial performance and general optimism, mobile sports bettors expressed concern over inflation and more are taking action to protect themselves financially to mitigate the costs. TransUnion’s analysis found mobile sports bettors are saving more money in emergency funds and paying down debt faster than the total population. In addition, they also increased their use of available credit and used retirement savings at higher rates than the total population.
The research also identified a positive correlation between consumer liquidity and the gambling industry’s performance at both the macro and state level. Given this established relationship, the current financial hedging behavior exhibited by mobile sports bettors could likely indicate a slowdown in the near future for the sports betting industry.
“Consumer liquidity was a critical component of this research,” said Raines. “Tracking it and its relationship to the industry’s performance can help operators understand how wider economic factors can impact share of wallet, lifetime player value and responsible gaming risk.”
More trouble paying bills
Another indicator of decreasing consumer liquidity is that 79% of mobile sports bettors were concerned about their ability to pay current bills and loans in full, compared to 52% of the total population. In addition, mobile sports bettors are using payday lending services at higher rates than the total population.
The report highlights the challenges operators face in identifying resilient or distressed consumers. Operators who rely solely on their first-party data are limiting their view of a player without the complete picture. Those who use more data sources are able to better monitor player stability and assess risky behavior leading to appropriate interventions, like cooling off periods, to help ensure sustainable play. Operators are at a significant advantage for enhancing responsible gaming practices when they leverage third-party data as is common in other global markets like the U.K.
“The obvious benefit of a robust responsible gaming strategy is helping to keep players out of financial trouble, improving brand loyalty and ensuring sustainable revenue,” said Raines. “Beyond that, it also demonstrates proactive efforts that improve public sentiment toward the industry overall, which is necessary if the market wants to see increased support for state access across sportsbook and online casino products.”
Impact on credit health
Mobile sports bettors, especially those concerned about paying bills in full or who have bills already past due, should be mindful of their credit health. “Payment history and credit utilization rate, a measure of how much of available credit someone is using compared to their total credit limit, are two of the major credit scoring factors,” said Margaret Poe, head of consumer credit education at TransUnion. “Missing payments and running up credit balances can have a severe, negative impact on a consumer’s credit score.”
Many mobile sports betting websites and apps allow deposits using credit cards, a high-interest form of revolving credit, so it’s imperative for sports bettors to understand how to gamble responsibly and practice healthy credit habits to ensure their financial well-being is not negatively impacted.
For more information about the research, read the “Consumer Pulse Online Sports Betting Study.”
RESEARCH METHODOLOGY
This online survey of 2,739 adults was conducted May 12–19, 2022 by TransUnion in partnership with third-party research provider, Dynata. Adults 18 years of age and older residing in the United States were surveyed using an online research panel method across a combination of desktop, mobile and tablet devices. Survey questions were administered in English. All states are represented in the study survey responses. To ensure general population sample representativeness across United States resident demographics, the survey included quotas to balance responses to the census statistics on the dimensions of age, gender, household income, race and region. Generations are defined as follows: Gen Z, born 1995–2004; Millennials, born 1980–1994; Gen X, born 1965–1979; and Baby Boomers, born 1944–1964. These research results are unweighted and statistically significant at a 95% confidence level within ±1.87 percentage points based on calculated error margin.
All-Cash Transaction Unlocks Significant, Unrealized Value for Boyd Shareholders
Boyd, FanDuel Extend Market-Access Agreements through 2038
Boyd Gaming Corporation announced it has entered into a definitive agreement to sell the Company’s 5% equity interest in FanDuel Group to Flutter Entertainment plc for cash consideration of $1.755 billion.
The transaction is expected to close in the third quarter of 2025, subject to regulatory approvals. The Company intends to use net proceeds to reduce debt.
Keith Smith, President and Chief Executive Officer of Boyd, said: “This transaction unlocks the tremendous unrealized value that our investment in FanDuel has created for our Company. As a result, we are in a significantly stronger financial position to continue executing our strategy of investing in our properties, pursuing growth opportunities, returning capital to our shareholders, and maintaining a strong balance sheet.”
In addition to purchasing Boyd’s equity interest in FanDuel, Boyd and FanDuel will terminate certain existing market-access agreements between the parties and enter into new agreements to provide, among other things, for an extended term through 2038. The agreements will also provide Boyd with a fixed fee per state from FanDuel’s mobile sports-betting operations in Iowa, Indiana, Kansas, Louisiana and Pennsylvania, as well as FanDuel’s online casino operations in Pennsylvania, upon the close of this transaction. FanDuel will also continue to operate Boyd’s retail sportsbooks outside of Nevada through mid-2026, after which time Boyd will assume responsibility for these operations.
Under terms of the revised market-access agreements with FanDuel, the Company now expects its Online segment will generate $50 million to $55 million in operating income and Adjusted EBITDAR for the full year 2025, and approximately $30 million in 2026.
Smith added: “The partnership between Boyd and FanDuel has been a remarkable success for both companies. FanDuel has emerged as the nation’s clear leader in online sports-betting, while Boyd has been able to leverage this partnership to profitably participate in the rapid growth of sports betting across the country. It has been a privilege to work with the Flutter and FanDuel teams, and we look forward to supporting FanDuel’s continued growth and success through our market-access agreements across the country.”
Moelis & Company LLC served as exclusive financial advisor to Boyd Gaming on the transaction. Morrison & Foerster LLP served as legal advisor to Boyd Gaming on the transaction, with Brownstein Hyatt Farber Schreck, LLP advising on the commercial agreements.
Latest News
Pavilion Payments Partners with Pawnee Nation to Deliver Seamless Casino Funding Solutions Across All Three Properties
Pavilion Payments, the leading omnichannel payment solutions provider in the gaming industry, has announced a partnership with Pawnee Nation, launching a suite of VIP Preferred funding solutions at their three properties: StoneWolf Casino, Trading Post Casino, and TeePee Casino and Smoke Shop.
Through this partnership, Pawnee Nation will leverage Pavilion Payments’ industry-leading VIP Preferred eCheck and Choice4 deferred settlement services at both the cage and VIP Financial Center self-service kiosks. Cash advance will be available at the cage, while the kiosks will offer multi-factor authentication (MFA) and ATM access, providing players with secure, convenient, and flexible funding options. Additionally, Pawnee Nation will implement VIP Shield, Pavilion Payments’ comprehensive Title 31 compliance solution, to enhance security and streamline regulatory compliance.
“We’re proud to partner with Pawnee Nation and support their ongoing commitment to delivering exceptional guest experiences. Our mission is to empower operators with secure, efficient, and forward-thinking payment technologies. We’re honored to support Pawnee Nation as they continue to drive innovation in the gaming space by streamlining transactions, strengthening compliance capabilities, and enhancing player satisfaction,” said Dan Connors, Chief Executive Officer of Pavilion Payments.
“Partnering with Pavilion Payments allows us to offer our players flexible and hassle-free funding options backed by trusted, industry-leading technology. This partnership aligns with our commitment to deliver exceptional guest experiences while supporting operational excellence across all three properties,” said Robert Wallar, CEO of Pawnee Tribal Development Corp.
By deploying Pavilion Payments’ integrated solutions, Pawnee Nation is making it easier for guests to access their funds and enjoy a more seamless and secure experience—while giving casino operators more control, insight, and efficiency in their payments environment.
Casinos.com has revealed the voting results for the tribal and First Nation casinos across the US and Canada that have had the greatest impact on their local communities.
Voted entirely by locals, the results recognize standout casino venues across four U.S. states and three Canadian provinces where tribal and First Nations gaming venues have a heavy presence. Locals were asked to vote for the casino in their area that has had the most significant community impact, whether that be through funding and donations or excellent entertainment services.
Voting Recognizes Seven Standout Casinos for Cultural Impact
The public voting campaign was conducted as part of Casinos.com’s Tribal Casinos Month initiative, dedicated to honoring the achievements, cultural contributions, and economic impact of Indigenous-owned and operated casinos across Canada and the US.
This month-long spotlight aligned with National Indigenous History Month in Canada and complemented broader efforts to recognize the sovereignty of First Nations, Inuit, Métis and Native American communities.
“We’re proud to help shine a spotlight on these tribal and First Nation casinos. These are organizations that go above and beyond to deliver meaningful change to their communities. The results reflect the thoughts of the community in terms of not only entertainment excellence, but dedication to cultural preservation, economic resilience, and community uplift,” said Lee Gwilliam, SVP at Casinos.com.
US Winners (percentage of votes in each area):
Michigan – Soaring Eagle Casino (53%)
Operated by the Saginaw Chippewa Indian Tribe, Soaring Eagle Casino was recognized for its commitment to education, health initiatives, and economic development in the central Michigan region. From scholarships to infrastructure investment, voters praised the casino’s broad and lasting contributions.
The Nimkee Memorial Wellness Center is directly funded and supported by casino-generated revenue. The Soaring Eagle Casino & Resort routinely awards the Au Gres–Sims School District and Isabella County educational entities with grants that go beyond the 2% revenue-sharing program and fund initiatives such as Chromebook access, STEM curriculum and digital learning.
Florida – Seminole Hard Rock Hotel & Casino Tampa (54%)
With deep roots in community outreach and cultural celebration, the Seminole Hard Rock Tampa was honored for its high-profile support of local nonprofit organizations, disaster relief funding, and job creation across the Tampa Bay area.
Recently, the Seminole Hard Rock made a hefty donation to disaster relief efforts targeting communities affected by Hurricanes Helene and Milton. It supports World Central Kitchen and the American Red Cross. Casino’s COVID-19 efforts included donating food to Metropolitan Ministries.
California – Yaamava’ Resort & Casino (44%)
The Yaamava’ Resort & Casino, owned by the San Manuel Band of Mission Indians, was commended for its philanthropic leadership and expansive health, housing, and education programs that benefit the Inland Empire and beyond.
Casino famously supported wildfire relief with a $100,000 donation to the American Red Cross. Its $200,000 grant to the Inland Empire Ronald McDonald House provided housing for families of critically ill children being treated at Loma Linda University Medical Center.
Oklahoma – WinStar World Casino and Resort (49%)
A beacon of economic empowerment in southern Oklahoma, WinStar, operated by the Chickasaw Nation, earned distinction for driving regional growth, supporting healthcare access, and preserving Indigenous heritage.
The Chickasaw Nation has prioritized healthcare by establishing the Chickasaw Nation Medical Center and is invested in renewable energy projects.
Canadian Winners:
Ontario – Casino Rama Resort (55%)
Owned by the Chippewas of Rama First Nation, Casino Rama stood out for its long-standing support of local arts, youth services, and Indigenous language revitalization efforts.
Casino Rama is big on local arts initiatives, so they enjoy supporting language revitalization projects like Ojibwe classes overseen by the Culture and Research Department and local Indigenous education charities such as Inspire.
Alberta – River Cree Resort and Casino (51%)
This Enoch Cree Nation enterprise was recognized for its focus on employment opportunities, cultural awareness initiatives, and sustained investment in wellness and community development across Alberta.
Through partnerships like the Enoch-Aecon Joint Venture, the Nation works on expanding trades training for Indigenous workers. The Nation also collaborates with educational advocates like Ever Active Schools, which described their work together as “a partnership, a friendship, and a commitment to the wellbeing of the community.”
Saskatchewan – Dakota Dunes Casino (56%)
Operated by the Saskatchewan Indian Gaming Authority (SIGA), Dakota Dunes Casino led voter sentiment for its impactful community programs, including education funding and mental health services in partnership with First Nations organizations.
Dakota Dunes opened a new mental health clinic with on-site access to counseling and wellness support. Major grants were awarded, such as $100,000 for Team Saskatchewan at the North American Indigenous Games, $100,000 to FSIN for a powwow, and $50,000 to Wanuskewin Heritage Park, each supporting Indigenous cultural development.
In 2023, SIGA committed $1.89 million across its casino markets to support food security, mental health services, and Indigenous youth programs, as detailed in the SIGA Annual Report 2023.
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