Luckbet has announced Vitor Paulin as its new Chief Marketing Officer (CMO), bringing his expertise in branding, digital marketing, data-driven strategies, performance, CRM, and user experience optimization to lead the brand’s positioning at a strategic moment for the betting sector in Brazil. With a consolidated track record in branding, strategy, and communication, Paulin takes on the mission of boosting the company’s marketing initiatives, strengthening its presence in the market.
Having worked for renowned companies such as Accenture, Ogilvy, Cadastra, Havas, Dentsu, Digitas, Serasa Experian, Escola Conquer, and Grupo Aposta Ganha, Vitor has accumulated experience in leadership positions, including CMO and Chief Growth Officer. He has led projects focused on branding, performance, digital products, business development, digital acceleration, and the integration of communication and data. His skills include creating digital marketing strategies, optimized campaigns for mobile platforms, implementing CRM solutions, and continuously improving the user experience, always guided by data to maximize engagement and results.
“Leading Luckbet’s marketing is a unique opportunity to consolidate the brand in a changing sector. Our goal is to build a brand presence that combines light and fun entertainment with a fluid and personalized user experience, reinforcing our commitment to responsible gambling,” said Vitor.
The hiring reinforces Luckbet’s structure in a period of professionalization and growth, with the company aligning its operational fronts with the regulation of sports betting in Brazil.
“We are in a new phase at Luckbet, more structured and connected to the demands of the market. Bringing in someone like Vitor reinforces our commitment to excellence in all areas, especially in the way we position ourselves as a brand. Not only do we want to continue growing, but we want to establish ourselves as a solid brand that is close to the public and fully in tune with the regulatory landscape. His experience will be fundamental in this process,” Ivan Dutra, CEO of Luckbet, said.
