Latest News
NFL Kicks Off $6.2M Responsible Betting Campaign
The NFL is spending $6.2 million to help expand programs to prevent or treat problem gambling across the country.
The league is launching a responsible betting initiative aimed at getting fans to set limits on their wagers, understand the risks of betting, and know where to get help if things get out of hand. It is partnering with the National Council on Problem Gambling to improve the group’s nationwide helpline, create new treatment programs and expand existing ones, and educate football fans who gamble on how to do so responsibly.
A three-year effort will include in-game messaging, social media outreach, broadcast, print, and in-stadium messaging. Some of it will target people who are too young to legally gamble but may feel tempted to do so.
More than 45 million Americans say they plan to bet on NFL games this year, according to the American Gaming Association, the casino industry’s national trade group. That is an increase of 36% from last year.
“Sports betting is supposed to be fun. We feel it is critical that the NFL uses the power of our voice to educate and encourage fans who choose to gamble to do so in a safe and responsible way. We also recognize that responsible betting programs across the country are under-resourced, especially as legalization spreads nationwide,” Christopher Halpin, Executive Vice President and Chief Strategy & Growth Officer at NFL, said.
Keith Whyte, executive director of the council, said the NFL’s funding will enable it to “exponentially” expand its advocacy, awareness, and assistance efforts regarding problem gambling.
“We will be able to help so many more people as a result of this. The NFL has set an example for the other professional sports leagues who also need to realize their obligation to address the downside of sports betting as much as they embrace the upside,” he said.
Whyte said about 2% of the U.S. population has a gambling problem, but among those who have gambled within the last 12 months, the rate is 5%.
He said the need for compulsive gambling treatment and prevention has grown since New Jersey won a U.S. Supreme Court case in 2018 clearing the way for all 50 states to offer legal sports betting. Half the states currently do.
“We think the risk has doubled since then,” Whyte said.
He said the council is seeing more respondents to its surveys say they believe gambling is a good way to make money; that they frequently rely on it as a way to pay for daily living expenses; and that they lie about their gambling to family members – all indicators of a potential gambling problem.
Whyte said the council plans to offer grants to local groups to develop programs aimed at young people, including those under the legal gambling age of 21.
“By the time kids come to college, the majority of student-athletes has already bet on sports,” he said.
Whyte said talks are under way that could lead to similar agreements with the NBA, Major League Baseball, and the Women’s Tennis Association.
The NFL says it will work with its official sports betting partners – Caesars Entertainment, DraftKings, and FanDuel – to share information and support the effort. Each of those sports betting operators has developed its own responsible gambling program.
“Anyone with a role in legal gaming shares a mutual interest and critical role in reducing the incidence of and harm caused by problem gambling,” Chris Holdren, co-president of Caesars Digital, said.
A central message of the campaign will be the slogan “Stick to Your Game Plan. Always Bet Responsibly.”
It will encourage gamblers to decide in advance what and how much they will bet on, to know their own limitations and tendencies, and to understand how betting and sportsbooks work. It also will direct them to the website responsibleplay.org for additional resources.
Halpin said about 17% of NFL fans aged 21 and over describe themselves as frequent sports bettors, although the term has not been defined. An additional 30% describe themselves as casual bettors (who may enter office Super Bowl pools) or aspirational bettors, who say they want to bet once it becomes legal in their state.
“As legalization expands, problem gambling grows. For the casual bettor, now is a once-in-a-lifetime opportunity to teach them what responsible betting looks like: mindfulness, setting betting budgets, knowing your operator, knowing how parlays and other kinds of bets work. We intend to get this right,” Halpin said.
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Latest News
BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.
Canada
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
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