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NFL Kicks Off $6.2M Responsible Betting Campaign

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The NFL is spending $6.2 million to help expand programs to prevent or treat problem gambling across the country.

The league is launching a responsible betting initiative aimed at getting fans to set limits on their wagers, understand the risks of betting, and know where to get help if things get out of hand. It is partnering with the National Council on Problem Gambling to improve the group’s nationwide helpline, create new treatment programs and expand existing ones, and educate football fans who gamble on how to do so responsibly.

A three-year effort will include in-game messaging, social media outreach, broadcast, print, and in-stadium messaging. Some of it will target people who are too young to legally gamble but may feel tempted to do so.

More than 45 million Americans say they plan to bet on NFL games this year, according to the American Gaming Association, the casino industry’s national trade group. That is an increase of 36% from last year.

“Sports betting is supposed to be fun. We feel it is critical that the NFL uses the power of our voice to educate and encourage fans who choose to gamble to do so in a safe and responsible way. We also recognize that responsible betting programs across the country are under-resourced, especially as legalization spreads nationwide,” Christopher Halpin, Executive Vice President and Chief Strategy & Growth Officer at NFL, said.

Keith Whyte, executive director of the council, said the NFL’s funding will enable it to “exponentially” expand its advocacy, awareness, and assistance efforts regarding problem gambling.

“We will be able to help so many more people as a result of this. The NFL has set an example for the other professional sports leagues who also need to realize their obligation to address the downside of sports betting as much as they embrace the upside,” he said.

Whyte said about 2% of the U.S. population has a gambling problem, but among those who have gambled within the last 12 months, the rate is 5%.

He said the need for compulsive gambling treatment and prevention has grown since New Jersey won a U.S. Supreme Court case in 2018 clearing the way for all 50 states to offer legal sports betting. Half the states currently do.

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“We think the risk has doubled since then,” Whyte said.

He said the council is seeing more respondents to its surveys say they believe gambling is a good way to make money; that they frequently rely on it as a way to pay for daily living expenses; and that they lie about their gambling to family members – all indicators of a potential gambling problem.

Whyte said the council plans to offer grants to local groups to develop programs aimed at young people, including those under the legal gambling age of 21.

“By the time kids come to college, the majority of student-athletes has already bet on sports,” he said.

Whyte said talks are under way that could lead to similar agreements with the NBA, Major League Baseball, and the Women’s Tennis Association.

The NFL says it will work with its official sports betting partners – Caesars Entertainment, DraftKings, and FanDuel – to share information and support the effort. Each of those sports betting operators has developed its own responsible gambling program.

“Anyone with a role in legal gaming shares a mutual interest and critical role in reducing the incidence of and harm caused by problem gambling,” Chris Holdren, co-president of Caesars Digital, said.

A central message of the campaign will be the slogan “Stick to Your Game Plan. Always Bet Responsibly.”

It will encourage gamblers to decide in advance what and how much they will bet on, to know their own limitations and tendencies, and to understand how betting and sportsbooks work. It also will direct them to the website responsibleplay.org for additional resources.

Halpin said about 17% of NFL fans aged 21 and over describe themselves as frequent sports bettors, although the term has not been defined. An additional 30% describe themselves as casual bettors (who may enter office Super Bowl pools) or aspirational bettors, who say they want to bet once it becomes legal in their state.

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“As legalization expands, problem gambling grows. For the casual bettor, now is a once-in-a-lifetime opportunity to teach them what responsible betting looks like: mindfulness, setting betting budgets, knowing your operator, knowing how parlays and other kinds of bets work. We intend to get this right,” Halpin said.

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Bragg Gaming Expands U.S. Content Footprint with Fanatics Casino Tri-State Launch

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Bragg Gaming Group has announced the launch of its newest games and Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.

Fanatics Casino is America’s fastest growing online casino and is available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS, Android, and desktop. Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.

Players in these states will benefit from access to Bragg’s full catalog, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, all through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.

In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation will also be available to players in all three regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.

This roster of studio partners, which is constantly being updated, now also includes Boomerang Studios, Four Leaf Gaming and Reflex Gaming, who will all launch titles on the Bragg RGS later this year.

This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.

The launch supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

Matevz Mazij, CEO Bragg Gaming Group commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.”

“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”

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Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”

“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”

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Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

 

Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.

In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.

Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.

Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”

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