Gambling in the USA
The US Online Sport Betting and iGaming markets – choosing the right partner for a brighter future
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In the United States, Online Gaming* has grown in popularity over the last year, increasing customers base and gaming revenue. The US Online Gaming market is valued at 2B USD and the forecast is to grow further and reach 8.5B USD GGR by 2025, representing a CAGR of over 15%.
*Online Gaming is referring to iGaming (aka internet casino/poker gaming) and online Sports Betting (aka Mobile Sports Wagering)
Circa one-third of states already legalized at least one form of online gaming and others are in the process. I It is clear the growth potential is massive after the pandemic put the entire online industry on steroids. Struggling brick-and-mortar organizations realized that online presence is not just good, but a must-have. It is estimated that the portion of the online gaming revenues from the total gambling revenue in the US is now 20% and it is predicted to double by 2023, on account of additional skins going live, enlarged customers base and more states legalizing online gaming. In 2020, the total GGR from Online Gaming in four of the states- Delaware, New Jersey, West Virginia and Pennsylvania reached over 1.5B USD, representing 200% Y2Y growth. New Jersey with share out of it is almost $1B and Pennsylvania above $500m. New Jersey is currently the largest market for regulated online gambling in the United States. In March this year, the New Jersey operators scooped up 113.7m USD 21%+ M2M. Pennsylvania is the fastest growing market in the US and it attracts operators and providers even though the tax rates – Video Slots 54%, Table games 34% and Poker 16%.
Enjoying the politician support, giving additional state tax revenues from GGR and licensing, increasing in-state employment and decreasing illegal betting through a regulated framework, the online gaming market will continue to thrive. Online Gaming holds a broader potential than the immediate market operators and providers. There is an entire ecosystem of providers in many fields like KYC automation, Anti-fraud and AML systems, AI and machine learning systems, CRM, BI, Gamification tools, payment processors and many more. In other words this means more indirect taxation and more jobs. Seeing the potential, operators can also take advantage of the growing interest of venture capital organizations and investment banks which have started investing their time, effort and money in the industry. Apart from Tennessee, the regulator has given advantage to the brick-and-mortar establishments, which should remove some of the fear of losing revenues. As online regulation will cannibalize land based establishment revenues, mainly from the younger demographic (under 50 years old), going online is a necessity. Not doing so would simply mean that potential online customers will seek to do business elsewhere.
The potential to boost land-based establishments with online gaming revenues comes from the fact that online availability is 24/7, richer products and betting options. It is easily accessible on mobile devices and it extends the business, geographically, throughout the given state boundary
The twelve years between the Unlawful Internet Gambling Enforcement Act of 2006 and the supreme court ruling in New Jersey in 2018 have created an online gaming knowledge gap that US gambling professionals are steadily catching up with by self-learning or/and M&A deals with European technology companies which already have the know-how. The Black Friday in 2011 has left a strong impression that things have changed and being compliant is crucial. Land-based establishments which wish to go online are required to close the gaps regarding online gaming products as well as having better understanding of the regulatory framework requirements of each state and implement technologies which are quite different from the land-based ones. As the payment processing options are richer, player acquisition and retention techniques are various, CSD will also need to be brought up in line with the changes. Unlike the players in Europe who were gradually introduced to new services, products and functionalities over the last decade, the US players are getting almost complete product in one step.
While the potential is clear, the road to success is not without hurdles, starting with skin licensing, liquidity allocation and financing. A crucial challenge on hand is to identify the right provider to partner up with. Some Casino owners will look for complete control over the new B2C operation, while others may be reluctant to obtain the know-how and would like to hand the operation to a trusted and experienced 3rd party to run it for them, or to “sell” one of their skins, if multiple skins are allowed. Some states allow just one skin per license, while others do not specify a limit. For instance, PGCB in Pennsylvania offers unlimited skins for iGaming licenses, but only one for Sports Betting licenses. Seven jurisdictions are now allowing iGaming and 22 legalized online sports betting. The multi-skin approach is crucial to maintain the diverse and healthy competition. Consumers will be empowered and enjoy better service, and online offering as many more operators are in a given state
Running an iGaming and/or Sports Betting operation is a complex task. Some land-based Casinos are familiar with only running a slot and table games business. With only five states legalizing online casinos, the know-how of Sports Betting is critical; therefore, partnering with the right Sports Betting and Casino partner, like Delasport, is vital. Choosing the right partner can put the land base organizations in the best position to capitalize on Casino and Sports Betting’s opportunities.
Delasport brings to the table the right ingredients to support the local brick-and-mortar establishment. We offer not just technology but also many years of experience in running successful online Sports Betting and Casino operations from the ground up. We support both strategies of turnkey solutions, allowing operators to run their brand and fully managed solutions while we run the day-to-day operations.
Gambling in the USA
BetBlocker Recognised for Outstanding Contribution to the Prevention of Gambling Harm at NCPG Awards 2024
![BetBlocker Recognised for Outstanding Contribution to the Prevention of Gambling Harm at NCPG Awards 2024](https://gamingamericas.com/wp-content/uploads/2024/07/BetBlocker-NCPG-Awards-2024.png)
BetBlocker received the prestigious Jim Wuelfing Annual Award for Prevention at this year’s National Council on Problem Gambling Awards on Friday the 19th of July, which was received by the charity’s Chief of Safer Gambling Partnerships, Pedro Romero.
The award, which was named after a famed trainer and advocate for the prevention of problem gambling in the United States, recognises people or organisations who have advocated for the inclusion of prevention strategies in the spectrum of problem gambling services, developed effective prevention programs and who have worked to help problem gambling prevention programs reached underserved and at-risk groups.
This award comes off of the back of years of work by the BetBlocker team to deliver an effect and free blocking software that can be used anonymously by anyone, anywhere in the world. As well as a traditional blocking software product, intended for use after a crisis, BetBlocker is the only blocking software to offer a Calendaring feature, allowing users to plan ahead and set the block to switch on during known periods of vulnerability.
Alongside these features, BetBlocker has translated its services into 6 non-English languages with many more to come, to help minority communities access support that would otherwise be unavailable to them.
Founder of the charity, Duncan Garvie, had this to say about the award: “Recognition of BetBlocker’s work within the problem gambling space by the NCPG, one of the most influential voices within the sector, is amongst the highest possible accolades our organisation could receive.
I speak for the entire BetBlocker team when I say how deeply honoured we are to receive this award.”
Pedro Romero added the following: “It was incredibly humbling at the NCPG conference this year to speak to so many of the harm minimisation organisation in the USA that are already referring there service users to BetBlocker. Running an anonymous service and we don’t interact with our used frequently it’s easy to lose sight of just how many people are positively impacted by the support we offer.”
Gambling in the USA
The Cordish Companies Celebrates Major Construction Milestone During “Topping Off” Ceremony for New $270+ Million Live! Casino & Hotel Louisiana Project
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LRGC Gaming Investors LLC, an affiliate of The Cordish Companies, marked a significant milestone in the construction of the first land-based casino in the Shreveport-Bossier market during the “Topping Off” ceremony for the new $270+ Million Live! Casino & Hotel Louisiana, a project that will serve as a regional destination for world-class gaming, dining, entertainment, and hotel amenities.
The Cordish Companies and General Contractor AnderCorp were joined by State of Louisiana, Director of Intergovernmental Affairs and Former Secretary of State, Kyle Ardoin; Louisiana Gaming Control Board Chairman Chris Hebert; Louisiana State Senator Sam L. Jenkins, Jr.; Bossier City Mayor Thomas Chandler; Bossier Parish Police Jury President Philip Rodgers, along with dozens of other state and local elected officials, and regional business, community and tourism leaders, to celebrate the final commemorative beam being raised to complete the superstructure of the new world-class property.
“Today marks an incredibly special day for The Cordish Companies as we continue to expand our Live! brand in the Southeast region of the country with the development of Live! Casino & Hotel Louisiana. With the first land-based casino in the market, Live! Casino & Hotel will be a transformative development that will bring a first-class gaming and entertainment experience to millions of visitors, create significant new jobs, and generate millions of dollars in economic benefits for the community for generations to come,” said Rob Norton, President of Cordish Gaming Group, the gaming division of The Cordish Companies.
Located along the scenic Red River in Bossier City, directly across from Shreveport, Live! Casino & Hotel Louisiana will feature more than 47,000-square-feet of gaming space; 1000+ slots and electronic table games; 40+ live action table games; a sportsbook; an upscale 550-room hotel, resort pool and fitness center; a 25,000-square-foot, state-of-the-art, multi-purpose Event Center for top name entertainment, meeting, conventions, non-profit and social gatherings; a 31-site RV park with concrete pads and full hook-ups; structured and surface parking; and 30,000-square-feet of best-in-class dining entertainment venues with new food and beverage outlets.
The project, which is scheduled to open in Q1 2025, is projected to generate more than $35 million in gaming tax revenues for Bossier City and more than $168 million for the State of Louisiana within its first five years of operation and create approximately 1500 new jobs including 750 new construction jobs and approximately 750 permanent jobs for local and regional residents.
Careers will be available in every field, including hotel operations, finance, marketing, human resources, information technologies, food and beverage, facilities, security and surveillance and casino operations. Live! Casino & Hotel Louisiana will also purchase tens of millions of dollars in goods and services in the region. As recognized leaders in community outreach with unparalleled track records of supporting local and regional businesses, The Cordish Companies is committed to ensuring contract opportunities for local, MBE/WBE, and veteran-owned companies.
“I am honored to lead the board at such an exciting time for the gaming industry in Louisiana. Our team has worked so hard to establish this first land-based casino in the Bossier market, and we are ecstatic to be one step closer to realizing it with today’s topping off of Live! Casino & Hotel Louisiana,” Chris Hebert, Chairman of the Louisiana Gaming Control Board, said.
“We have already seen the benefits that Live! Casino & Hotel Louisiana has brought to Bossier City. As we get closer to opening this landmark property, our anticipation continues to build, and I couldn’t be happier for my community and more appreciative of Live! for its partnership and positive impact,” Thomas Chandler, Mayor of Bossier City, said.
“Bossier Parish is very excited to have Live! Casino & Hotel Louisiana that will soon become a destination for many locals and visitors. We are very thankful for the investment they are making in this area and cannot wait to see it to completion,” Philip Rodgers, President of the Bossier Parish Police Jury, said.
“Live! Casino & Hotel Louisiana is a spectacular one-stop destination for excitement for everyone from gaming enthusiasts, foodies, sports fans, concert goers or just locals and visitors looking for their next night out. Hundreds of men and women are working hard to make sure that this property will be unforgettable the moment it opens its doors, promising an experience that will entice visitors from near and far to return again and again. Today marks a significant milestone in this journey, and we eagerly anticipate showcasing all the incredible offerings we have planned for early 2025,” John J. Chaszar, Executive Vice President and General Manager of Live! Casino & Hotel Louisiana, said.
Gambling in the USA
Sac & Fox Casino and CasinoTrac Partner for CMS Upgrade
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Table Trac Inc. announced a new agreement to replace a competitor’s system with the CasinoTrac casino management system at Sac & Fox Casino in Powhattan, KS.
Eric Wright, General Manager of Sac & Fox Casino, stated: “CasinoTrac has come a long way since I first worked with the system. It should easily accomplish what we need at our property.”
Chad Hoehne, President of Table Trac, stated: “Eric and his team really put us to the test, drilling deep into the CasinoTrac revenue audit and accounting functions for compliance with their audit standards. These exercises were diligent and necessary in earning their trust, business, and our 41st Native American tribal partnership.”
Sac & Fox Casino will deploy PlayerLINQ-CasinoTrac’s 6.2” touchscreen player tracking interface, CTLoyalty for all patron marketing, promotions, and bonusing administration and management, KioskTrac promotional games with account management, and slot accounting solutions.
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