Gambling in the USA
The US Online Sport Betting and iGaming markets – choosing the right partner for a brighter future
In the United States, Online Gaming* has grown in popularity over the last year, increasing customers base and gaming revenue. The US Online Gaming market is valued at 2B USD and the forecast is to grow further and reach 8.5B USD GGR by 2025, representing a CAGR of over 15%.
*Online Gaming is referring to iGaming (aka internet casino/poker gaming) and online Sports Betting (aka Mobile Sports Wagering)
Circa one-third of states already legalized at least one form of online gaming and others are in the process. I It is clear the growth potential is massive after the pandemic put the entire online industry on steroids. Struggling brick-and-mortar organizations realized that online presence is not just good, but a must-have. It is estimated that the portion of the online gaming revenues from the total gambling revenue in the US is now 20% and it is predicted to double by 2023, on account of additional skins going live, enlarged customers base and more states legalizing online gaming. In 2020, the total GGR from Online Gaming in four of the states- Delaware, New Jersey, West Virginia and Pennsylvania reached over 1.5B USD, representing 200% Y2Y growth. New Jersey with share out of it is almost $1B and Pennsylvania above $500m. New Jersey is currently the largest market for regulated online gambling in the United States. In March this year, the New Jersey operators scooped up 113.7m USD 21%+ M2M. Pennsylvania is the fastest growing market in the US and it attracts operators and providers even though the tax rates – Video Slots 54%, Table games 34% and Poker 16%.
Enjoying the politician support, giving additional state tax revenues from GGR and licensing, increasing in-state employment and decreasing illegal betting through a regulated framework, the online gaming market will continue to thrive. Online Gaming holds a broader potential than the immediate market operators and providers. There is an entire ecosystem of providers in many fields like KYC automation, Anti-fraud and AML systems, AI and machine learning systems, CRM, BI, Gamification tools, payment processors and many more. In other words this means more indirect taxation and more jobs. Seeing the potential, operators can also take advantage of the growing interest of venture capital organizations and investment banks which have started investing their time, effort and money in the industry. Apart from Tennessee, the regulator has given advantage to the brick-and-mortar establishments, which should remove some of the fear of losing revenues. As online regulation will cannibalize land based establishment revenues, mainly from the younger demographic (under 50 years old), going online is a necessity. Not doing so would simply mean that potential online customers will seek to do business elsewhere.
The potential to boost land-based establishments with online gaming revenues comes from the fact that online availability is 24/7, richer products and betting options. It is easily accessible on mobile devices and it extends the business, geographically, throughout the given state boundary
The twelve years between the Unlawful Internet Gambling Enforcement Act of 2006 and the supreme court ruling in New Jersey in 2018 have created an online gaming knowledge gap that US gambling professionals are steadily catching up with by self-learning or/and M&A deals with European technology companies which already have the know-how. The Black Friday in 2011 has left a strong impression that things have changed and being compliant is crucial. Land-based establishments which wish to go online are required to close the gaps regarding online gaming products as well as having better understanding of the regulatory framework requirements of each state and implement technologies which are quite different from the land-based ones. As the payment processing options are richer, player acquisition and retention techniques are various, CSD will also need to be brought up in line with the changes. Unlike the players in Europe who were gradually introduced to new services, products and functionalities over the last decade, the US players are getting almost complete product in one step.
While the potential is clear, the road to success is not without hurdles, starting with skin licensing, liquidity allocation and financing. A crucial challenge on hand is to identify the right provider to partner up with. Some Casino owners will look for complete control over the new B2C operation, while others may be reluctant to obtain the know-how and would like to hand the operation to a trusted and experienced 3rd party to run it for them, or to “sell” one of their skins, if multiple skins are allowed. Some states allow just one skin per license, while others do not specify a limit. For instance, PGCB in Pennsylvania offers unlimited skins for iGaming licenses, but only one for Sports Betting licenses. Seven jurisdictions are now allowing iGaming and 22 legalized online sports betting. The multi-skin approach is crucial to maintain the diverse and healthy competition. Consumers will be empowered and enjoy better service, and online offering as many more operators are in a given state
Running an iGaming and/or Sports Betting operation is a complex task. Some land-based Casinos are familiar with only running a slot and table games business. With only five states legalizing online casinos, the know-how of Sports Betting is critical; therefore, partnering with the right Sports Betting and Casino partner, like Delasport, is vital. Choosing the right partner can put the land base organizations in the best position to capitalize on Casino and Sports Betting’s opportunities.
Delasport brings to the table the right ingredients to support the local brick-and-mortar establishment. We offer not just technology but also many years of experience in running successful online Sports Betting and Casino operations from the ground up. We support both strategies of turnkey solutions, allowing operators to run their brand and fully managed solutions while we run the day-to-day operations.
Gambling in the USA
BetConstruct to Display Its Products and Services at Sigma Americas
BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.
Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.
BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.
Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.
Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.
Gambling in the USA
Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch
Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State
Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.
Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.
Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”
Gambling in the USA
Casino Management Systems Market size worth $ 30.36 Billion, Globally, by 2031 at 15.5% CAGR – Report By Verified Market Research®
The Global Casino Management Systems Market is projected to grow at a CAGR of 15.5% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 9.59 Billion in 2024 and is expected to reach USD 30.36 Billion by the end of the forecast period.
Scope Of The Report
REPORT ATTRIBUTES | DETAILS |
STUDY PERIOD | 2021-2031 |
GROWTH RATE | CAGR of ~15.5% from 2024 to 2031 |
BASE YEAR FOR VALUATION | 2024 |
HISTORICAL PERIOD | 2021-2023 |
FORECAST PERIOD | 2024-2031 |
QUANTITATIVE UNITS | Value in USD Billion |
REPORT COVERAGE | Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis |
SEGMENTS COVERED |
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REGIONS COVERED |
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KEY PLAYERS | International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited |
CUSTOMIZATION | Report customization along with purchase available upon request |
Casino Management Systems Market Overview
Technological Advancements Propel Growth: Technological advancements play a crucial role in driving the ever-changing Casino Management Systems Market. Advancements like AI-powered analytics, integration with IoT, and mobile compatibility contribute to improved operational efficiency and increased customer engagement. These advancements fuel the need for businesses to improve their operations and provide exceptional customer experiences, leading to the growth of the market.
Rising Demand for Enhanced Security Solutions: Security is a major concern in the Casino Management Systems Market, leading to a high demand for cutting-edge security solutions. Given the rising number of fraudulent activities and data breaches, casinos are actively looking for strong security measures to protect their assets and ensure the safety of customer information. Addressing these concerns, solutions that provide biometric authentication, encryption, and real-time monitoring can foster trust among stakeholders and contribute to market growth.
Increasing Regulatory Compliance Requirements: The Casino Management Systems Market is seeing a notable increase in demand due to the growing importance of regulatory compliance. Comprehensive compliance solutions are required to meet the stringent regulations in the gaming industry. By utilising systems that provide regulatory reporting, audit trails, and age verification capabilities, casinos can ensure compliance with legal requirements and prevent potential penalties. The increasing emphasis on compliance highlights the significance of advanced management systems, driving the growth of the market.
High Initial Investment Costs: One of the main challenges in the Casino Management Systems Market is the significant upfront costs involved in implementing comprehensive management solutions. Acquiring, integrating, and customising these systems can result in significant upfront expenses for casinos. The financial obstacle hinders the expansion of the market, especially for small and medium-sized businesses. Nevertheless, companies that offer adaptable pricing structures and scalable solutions can help alleviate this limitation, thereby expanding the market’s accessibility to a wider array of businesses.
Integration Challenges and Legacy Systems: The Casino Management Systems Market faces significant challenges due to the complexities of integration and the presence of legacy systems. It is common for casinos to have a wide range of IT infrastructures, some of which may be outdated and incompatible with modern management solutions. Implementing new systems and ensuring smooth compatibility with current infrastructure demands significant time, resources, and specialised knowledge. The integration challenges mentioned can impede market growth as they result in longer implementation timelines and higher deployment costs.
Concerns Regarding Data Privacy and Security: In the ever-growing landscape of data breaches and privacy scandals, the Casino Management Systems Market faces significant challenges when it comes to data privacy and security. Casinos are responsible for managing extensive amounts of sensitive customer data, which includes personal and financial information. This makes them highly attractive to cyber threats. With increasing regulatory scrutiny, casinos are under growing pressure to maintain data protection standards and ensure the privacy of their customers. Tackling these concerns necessitates strong security measures and adherence to data privacy regulations, which introduces additional complexity and expenses to system implementations, thereby limiting market expansion.
Geographic Dominance:
The forecast period is expected to see the Asia Pacific region experiencing the most significant growth. Several countries in the Asia Pacific region, such as Macau, Singapore, the Philippines, and South Korea, have experienced significant expansion in their casino industry. Emerging markets are actively expanding their gaming sectors in order to attract more tourists and boost revenue. This expansion requires sophisticated management systems to optimise operations, enhance visitor experiences, and ensure compliance with regulations.
In addition, the Asia-Pacific region has experienced a notable rise in middle-class populations and disposable incomes. As a result, there has been a growing trend of increased leisure spending, with a particular focus on gaming and entertainment. With the increasing number of casino visitors, there is a growing need for cutting-edge casino management systems. This has led to the creation of innovative technologies that enhance customer service, marketing strategies, and overall operational efficiency.
Casino Management Systems Market Key Players Shaping the Future
Major players, including International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited. and more, play a pivotal role in shaping the future of the Casino Management Systems Market. Financial statements, product benchmarking, and SWOT analysis provide valuable insights into the industry’s key players.
Casino Management Systems Market Segment Analysis
Based on the research, Verified Market Research® has segmented the global Casino Management Systems Market into Module, Application, And Geography.
- Casino Management Systems Market, by Module
- Slot Games
- Table Games
- Casino Management Systems Market, by Application
- Accounting
- Security & Surveillance
- Players Tracking
- Marketing & Promotions
- Gaming Analytics
- Others
- Casino Management Systems Market, by Geography
- North America
- U.S
- Canada
- Mexico
- Europe
- Germany
- France
- U.K
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- ROW
- Middle East & Africa
- Latin America
- North America
Leading Casino Management Systems taking gambling to new heights
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