Addison Global has partnered with Ganador Azteca, the gambling subsidiary of TV Azteca, and launched its MoPlay brand in Mexico. Addison’s partnership with Ganador Azteca allows it to advertise around live sports coverage on the free-to-air TV Azteca network.
“This latest market expansion represents a significant step forward for our business. Mexico is a sports mad, digital-savvy market, with massive potential for our sector. MoPlay brings a mobile-first, millennial-focussed product offering that will make a significant impact,” Addison Global chief executive Juergen Reutter said.
To further establish itself in the market, it has signed up sports presenter Ines Sainz as a brand ambassador, the MoPlay’s first ever, who will promote the brand to more than 4m social media followers.
“I’m thrilled to partner with MoPlay, a modern and fresh new brand for sports and betting fans in Mexico. I’m excited to get started with sports and betting content across TV, digital and my social channels,” Ines Sainz said.