Industry News
FanDuel Casino Announces Updated Marketing Campaign and Continued Game Enhancement

FanDuel Casino announced the second installment of its “Winning is Undefeated” ad campaign across TV, social, and contextual OOH. FanDuel Casino is also premiering a new exclusive game, Fort Knox Cleopatra. The base game, IGT’s Cleopatra, is one of the casino industry’s most recognizable slot titles and ranks among FanDuel Casino’s top performers. IGT PlayDigital’s Fort Knox Cleopatra will soon be available exclusively on FanDuel Casino.
The new creative campaign, developed in partnership with agency Mischief @ No Fixed Address, ranks the amazing feelings of life’s tiny wins while reminding us that the ultimate feeling is winning, with FanDuel Casino. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan. To help offer players more ways to win, new FanDuel Casino customers will get 50 bonus spins when signing up and making their first deposit. FanDuel Casino’s Free-to-Play Reward Machine will give players the chance to bring home the #1 feeling…winning.
“At FanDuel Casino we are all about celebrating that unmatched feeling of victory. Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves,” Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, said.
“Researchers have identified 34,000 unique feelings. But any list needs a #1. So everyone got in touch with our deepest emotions, then we ranked them. These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is,” Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, said.
Along with the campaign, FanDuel Casino will be the exclusive home of the Fort Knox Cleopatra game. Fort Knox Cleopatra adds a new progressive jackpot mechanic that triggers bigger prizes to the existing classic game features. The game offers players multiple ways to win, via The Cleopatra Bonus and the new Fort Knox Bonus. Players can trigger the Cleopatra Bonus by collecting three Sphinx Scatter symbols, offering them 15 free spins where all wins are tripled. The Fort Knox Bonus, which can trigger randomly on any base game spin, features open safes full of cash and coins that can unlock a progressive jackpot win.
“Offering our players the ultimate choice of games is a top priority for us, and bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market. As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes, an ideal combination to engage all players,” Asaf Noifeld, Managing Director at FanDuel Casino, said.
“We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love. As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players,” Gil Rotem, IGT President of iGaming, said.
Industry News
Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.
“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.
Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.
Industry News
Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection

Accor, in partnership with businessman and casino owner Phil Ruffin, announced the signing of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection. The salient 2884 key property overlooks the city’s premier racing circuit and features some of the best panoramic views of Las Vegas. To be operated under a franchise agreement with Accor when it officially debuts later this year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins a global portfolio of carefully curated hotels and becomes the second Handwritten Collection address in the US, following Hotel Stratford San Francisco – Handwritten Collection last year. The signing further increases Accor’s presence in the Americas region, with more than 550 hotels open and operating, and reflects the Group’s growing presence across North America.
“The city’s tagline is ‘What happens here, only happens here’, and certainly there is no other place in the world where a collaboration of this scale and significance could come together. The union of Treasure Island and Handwritten Collection creates a one-of-a-kind guest journey, where connections are treasured, wonder is discovered, and every stay is a narrative waiting to unfold. We are incredibly proud to partner with Mr. Ruffin and confident that together we can create a bigger and bolder future for this iconic hotel now that it sits within the Handwritten Collection portfolio and part of the Accor network,” said Camil Yazbeck, Global Chief Development Officer at Accor.
With more than 40 million visitors drawn to Las Vegas each year, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is set to offer a truly memorable stay for those seeking genuine hospitality in the heart of the world’s entertainment capital. The franchise partnership between Accor and Treasure Island includes Handwritten Collection brand support, along with Accor’s full global array of services, including sales & marketing, distribution, and loyalty. The hotel will benefit from exposure to the ALL Accor loyalty program – one of the largest and most globally diversified loyalty databases in the world, with 100+ million members and growing.
“Treasure Island has long held a special place in the story of Las Vegas, and I am certain that Accor and Handwritten Collection will further enrich its legacy and attract new generations of guests and visitors. This next chapter brings new energy to the resort while preserving its unmistakable spirit. We are proud to align with Accor – a global leader in hospitality whose values resonate deeply with ours, and we look forward to a successful and long-lasting partnership,” said Phil Ruffin, owner of Treasure Island – TI Las Vegas Hotel & Casino.
As the newest entrant to Handwritten Collection, Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection joins over 25 hotels now open and more than 35 addresses in the pipeline. Standing as a beacon of individuality in the global hospitality sector, Handwritten Collection properties weave character and personality into the guest experience, making every stay unique.
At Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection, the distinct design and whimsical personality of the hotel, inspired by the classic tale by Robert Louis Stevenson, carries through the guest experience, inviting travelers to rediscover their childhood spirit. Many of the hotel’s best-known features and perks, as conceived by Mr. Ruffin, will continue to be honored, such as free valet and self-parking.
The hotel has also recently been transformed by a multi-million-dollar refresh, blending contemporary comfort with thoughtful design elements, ensuring the energy of Las Vegas shines through in every detail. A breezy, sociable lobby overlooks a tropical pool, where intuitive self-check-in is complemented by a 24-hour guest relations team ready to offer a warm welcome. The resort features 10 diverse dining venues and eight upscale lounges and bars, including beloved options such as Phil’s Steak House, Golden Circle Sports Bar, and the popular Gilley’s Saloon, Dance Hall & Bar-B-Que.
The luxurious Oleksandra Spa & Salon is a favorite among guests and residents, part of the resort’s tapestry of experiences filled with local flair. Lively entertainment venues, elegant wedding chapels, state-of-the-art event spaces, and 90,000 sq. ft. of casino and gaming add to the attractions, while the hotel connects to Fashion Show Las Vegas, the largest mall in the city. The famed Mystère – the original Cirque du Soleil show in Las Vegas – performs at the Treasure Island theatre, having been honored eight times as ‘Best Production Show’ and continues to enchant audiences, underscoring the property’s connection to the city’s enduring sense of wonder.
Guestrooms and suites at Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection offer breathtaking views of the famed Las Vegas Strip, Sphere Las Vegas, and the stunning Spring Mountains that encircle the Nevada horizon. Signature SensaTIonalTM pillowtop beds, generous soaking bathtubs or whirlpools, marble finishes and upscale amenities ensure stays are as restorative as they are inspiring.
Aligning with Accor’s sustainability commitments, the hotel was awarded a Four Green Globes certification by the Green Building Initiative. The certification reflects meaningful improvements in energy and water efficiency, air quality and resource management – further aligning the hotel with conscientious travelers.
“We are thrilled to bring Accor to Las Vegas and to provide our ALL Accor members and guests here in the United States, as well as those visiting from around the globe, with an incredible opportunity to stay at this emblematic property – now the largest Accor hotel in the world. The addition of Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection is a milestone achievement, not only for our Handwritten Collection portfolio, but for Accor’s growing presence of exclusively selected properties in the U.S. market,” said Thomas Dubaere, CEO PM&E, Accor Americas.
Industry News
Rush Street Gaming Taps Scott Lokke to Lead Rivers Casino Philadelphia

Rush Street Gaming announced the appointment of Scott Lokke as general manager of Rivers Casino Philadelphia.
A gaming executive with more than 30 years of casino and hotel experience, Lokke joins the Philadelphia team from Cleveland, where he most recently served as senior vice president and general manager of JACK Cleveland Casino. He spent the past decade with JACK Entertainment and the 12 years prior with Caesars Entertainment.
“Having worked in Cleveland, Las Vegas and other major metropolitan areas, Scott is highly qualified to lead the Philly team. His achievements in gaming operations, combined with his hospitality expertise in restaurants and entertainment, uniquely position him to build on Rivers’ success,” said Tim Drehkoff, CEO of Rush Street Gaming.
Lokke’s career in the hospitality industry began at the Ritz-Carlton Hotel Company and Starwood Hotels directing food and beverage operations, followed by roles at Harrah’s casinos in St. Louis and Kansas City. He then advanced to vice president of hospitality enterprise shared services with Caesars Entertainment in Las Vegas before ultimately taking on leadership positions in Cleveland.
As a senior property leader, Lokke excels in exceptional guest service, operational leadership, community involvement and Team Member engagement.
“I’m thrilled to build on the strong foundation the team already has in place. I’m committed to leading the team in delivering exceptional experiences, results and engagement. It’s truly my honor to be part of this team,” said Lokke.
Lokke is a graduate of Park University in Kansas City, where he earned a bachelor’s degree in business administration. In recent years, he served on the boards of the Downtown Cleveland Improvement Corporation, the Cleveland Group Planning Commission and the Greater Cleveland Sports Commission.
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