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FanDuel Casino Announces Updated Marketing Campaign and Continued Game Enhancement

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FanDuel Casino announced the second installment of its “Winning is Undefeated” ad campaign across TV, social, and contextual OOH. FanDuel Casino is also premiering a new exclusive game, Fort Knox Cleopatra. The base game, IGT’s Cleopatra, is one of the casino industry’s most recognizable slot titles and ranks among FanDuel Casino’s top performers. IGT PlayDigital’s Fort Knox Cleopatra will soon be available exclusively on FanDuel Casino.

The new creative campaign, developed in partnership with agency Mischief @ No Fixed Address, ranks the amazing feelings of life’s tiny wins while reminding us that the ultimate feeling is winning, with FanDuel Casino. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan. To help offer players more ways to win, new FanDuel Casino customers will get 50 bonus spins when signing up and making their first deposit. FanDuel Casino’s Free-to-Play Reward Machine will give players the chance to bring home the #1 feeling…winning.

“At FanDuel Casino we are all about celebrating that unmatched feeling of victory. Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves,” Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, said.

“Researchers have identified 34,000 unique feelings. But any list needs a #1. So everyone got in touch with our deepest emotions, then we ranked them. These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is,” Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, said.

Along with the campaign, FanDuel Casino will be the exclusive home of the Fort Knox Cleopatra game. Fort Knox Cleopatra adds a new progressive jackpot mechanic that triggers bigger prizes to the existing classic game features. The game offers players multiple ways to win, via The Cleopatra Bonus and the new Fort Knox Bonus. Players can trigger the Cleopatra Bonus by collecting three Sphinx Scatter symbols, offering them 15 free spins where all wins are tripled. The Fort Knox Bonus, which can trigger randomly on any base game spin, features open safes full of cash and coins that can unlock a progressive jackpot win.

“Offering our players the ultimate choice of games is a top priority for us, and bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market. As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes, an ideal combination to engage all players,” Asaf Noifeld, Managing Director at FanDuel Casino, said.

“We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love. As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players,” Gil Rotem, IGT President of iGaming, said.

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Rush Street Interactive Appoints Brian Sapp as Chief Marketing Officer

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Rush Street Interactive Inc. announced the appointment of Brian Sapp to the newly-created role of Chief Marketing Officer.

In his role as CMO, Brian brings a wealth of experience and a proven track record in leading data-driven marketing and live operations within the mobile industry and joins the Company’s executive leadership team reporting directly to Richard Schwartz, Chief Executive Officer.

“As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience. We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations,” said Richard Schwartz.

As RSI’s growth continues to accelerate, Mattias Stetz, the company’s Chief Operations Officer who previously led the marketing team, has deepened his focus on scaling operations and increasing Latin American growth.

Brian Sapp said: “I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape. I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”

Prior to joining Rush Street Interactive, Brian served on the Executive Team at Rec Room, overseeing several functions, including media buying, product marketing, creative, social, and first-party revenue, where he played a pivotal role in driving the company’s growth strategies and user base to new heights. Before his tenure at Rec Room, Brian held the position of Senior Vice President of User Acquisition & Ads at Jam City, overseeing the successful marketing campaigns for a diverse portfolio of casual and social mobile games.

With a career spanning nearly two decades, Brian also served as the Director of Digital Publishing at WB Games, where he managed all aspects of user acquisition, analytics, and monetization for WB’s mobile gaming portfolio. He began his journey in the mobile industry at Tapjoy, where he served as Director of Developer Partnerships, playing a key role in strategic partnerships, developer relations, and app distribution and monetization.

Brian’s appointment underscores Rush Street Interactive’s commitment to innovation and strategic growth in the rapidly evolving online gaming landscape. His extensive experience and proven leadership will undoubtedly propel Rush Street Interactive to new heights of success as new markets come online and existing markets continue to mature.

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MotorCity Casino Hotel Promotes Stacey Young to SVP of Casino Operations

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MotorCity Casino Hotel has announced the promotion of Stacey Young to Senior Vice President of Casino Operations. With 25 years of casino management experience, Young brings exceptional leadership skills and strategic insight to his new role.

Young joined MotorCity Casino Hotel in 2003 as a Slot Technical Manager where he demonstrated exceptional technical skills. Young continued his successful career by taking on various operational roles, including Director of Slot Operations and Vice President of Slot Operations.

As Senior Vice President of Casino Operations, Young assumes primary responsibility for all facets of casino operations including, slots, table games, poker, and the sportsbook.

“I’m thrilled to be part of such an outstanding team, and I’m excited to continue elevating the guest experience at MotorCity Casino Hotel,” said Young.

“Stacey’s dedication and expertise have been instrumental in delivering MotorCity Casino’s world-class experience. We’re eager to see Stacey continue to excel in his new role,” John Policicchio, General Manager of MotorCity Casino Hotel, said.

Young holds a master’s in information management from Central Michigan University. He also served with distinction in the United States Marine Corps and is a Desert Storm veteran.

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TPI Appoints Joe Tingson as Vice President of Customer Success

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TPI, a leading provider of innovative player communication solutions for the casino industry, has appointed Joe Tingson as its new Vice President of Customer Success. With his unparalleled dedication to his customers, Joe will play a pivotal role as a leader for our digital Customer Success and Product teams.

In his new role as VP of Customer Success, Joe Tingson will be responsible for the vision and strategy of TPI’s mobile app, Player Connect, and other digital products including Digital Mailers and Player Portals. Drawing on his wealth of experience in the casino industry, Joe will work closely with TPI’s clients to understand their needs, identify opportunities for improvement, and ensure they derive maximum value from TPI’s Player Connect and suite of digital solutions.

“Joe’s proven track record of building strong relationships and intense passion for both marketing and the casino industry makes him the right person to lead the future of digital within TPI. We are thrilled to welcome him to the TPI team and are confident that his leadership will further strengthen our commitment to delivering unparalleled service and support to our clients,” Kane Johnson, President of TPI, said.

With over 20 years of experience in the casino industry, Joe Tingson brings a wealth of knowledge and expertise to his new position at TPI. Throughout his career, he has demonstrated a passion for product development, elevating the patron experience and success through strategic planning and tailored solutions.

“I am honored to join TPI as the Vice President of Customer Success and am excited to work with our clients to create a highly personalized player experience. TPI has a strong reputation for delivering innovative solutions and exceptional service, and I look forward to building upon that foundation. The digital transformation journey begins (and ends) with TPI,” Joe Tingson said.

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