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Spectrum Gaming Group Releases US Top 10 Trends to Watch for in 2025

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As it has been doing since 2005, Spectrum Gaming Group released its annual list of the U.S. Top 10 Trends in Gaming – the most significant issues that regulators, operators, and suppliers need to consider as they make plans for the coming year. This list, in alphabetical order, represents the issues that will be most impactful to economics and public policy.

Digital Sweepstakes Gaming: Whether legal or illegal or somewhere in between, states and the mainstream gaming industry alike will continue to watch this upstart form of gaming closely to determine whether it is a threat or an opportunity … and potentially a catalyst for states to legalize traditional igaming.

Historical Horse Racing: Where casino slot machines are not permitted, both states and pari-mutuel and gaming industries will continue to advocate for the legalization or expansion of historical horse racing. Kentucky, New Hampshire, Virginia, and Wyoming have demonstrated the potential of HHR machines, which have greatly narrowed the performance gap between them and slots.

iGaming: There appears to be little movement for igaming to be approved in new jurisdictions for 2025. Meanwhile, there are emerging indications that the continuing growth of igaming revenues in some of the seven current states may be slightly impacting retail gaming revenues, as seen in flattening year-over-year growth. In New Jersey, igaming revenues in October surpassed retail casino revenues – and the gap is narrowing in other igaming states. This deserves careful analysis in 2025.

Merging of Verticals: Operators are employing a single, cross-platform strategy as they seek new ways to leverage technology while gaining greater access to player databases. Examples include the acquisition of Jackpocket by DraftKings, the acquisition of NeoGames by Aristocrat, and distributed gaming operator Accel Entertainment moving into casino operations, which followed moves by casino operators Boyd and Penn Entertainment into route operations. More such acquisitions across verticals can be expected in 2025.

New York City: After delaying the process this year, New York State intends to award up to three full-scale casino licensees for the New York City metro area. A key decision will be whether the state essentially converts current racetrack gaming operations Empire City and Resorts World NYC into full casinos while also selecting a third winner, or awards the three licenses to other applicants.

Policy: Emerging generations of elected and appointed officials are modifying and establishing gaming policies that are increasingly at odds with past practices. A vivid example of this can be found in states that are considering authorizing new forms of gaming (as identified in this list) without regard to maintaining standards of licensure or focusing on the integrity of licensees. This trend raises the risk of reducing public confidence in gaming.

Responsible Gaming: Operators and regulators alike are trying to determine how best to prevent problems and get ahead of negative trends in a player’s gambling activities. However, this will require data sharing and new legislation and regulations. 2025 is likely to see this issue and how far to go with it as a topic that jurisdictions will grapple with, especially those that typically lead in player protections and health.

“Skill” Machines: Various states face an increase in machines that are referred to as “skill” machines, while the regulated gaming industry views them as a form of unauthorized, unregulated gambling. While the issue is being debated, the number of locations – as well as the number of machines – continues to increase. Proponents of these games are endeavoring to seek licensure and to be taxed, while opponents say they cannibalize existing forms of legal gaming, and do not meet the requisite standards for licensure.

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Sports Betting: Having expanded wider and faster than any other form of legal gambling in this country’s history, sports betting operators will continue to look for new products, bet types, and promotions while also keeping an eye on potential state gaming-tax hikes as states’ federal pandemic aid runs out.

Texas: As the Texas biennial legislative session resumes in January, there will be the usual hope for enabling casino legislation, led by Las Vegas Sands – as well as a push for sports betting in this state highly prized by the gaming industry. But it appears to be another uphill battle for proponents, and the legalization push may have strengthened efforts by opponents.

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Bally’s Completes Transactions with Standard General

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Bally’s Corporation has completed the previously announced transactions with Standard General and its affiliates including The Queen Casino & Entertainment, a regional casino operator majority-owned by funds managed by Standard General.

Pursuant to the terms of the merger agreement, Bally’s and Queen combined, with Queen shareholders receiving consideration of 30.5 million shares. Thereafter, the Company paid cash consideration of $18.25 per share to holders of 22.8 million of the Company’s outstanding shares. The cash merger consideration was financed by the issuance of $500 million in senior secured notes due in 2028 provided exclusively by funds managed by Apollo, along with Bally’s available funds on hand and its available funding sources.

Bally’s stockholders owning 17.9 million outstanding shares elected to retain their Bally’s stock by means of a rollover election and continue as stockholders of Bally’s. As a result, 48.4 million shares of common stock are now outstanding upon completion of the merger transactions. Warrants representing the right to purchase up to 11.6 million shares of Bally’s common stock also remain outstanding.

Shares of Bally’s common stock trading under the “BALY.T” ticker which remain outstanding as a result of the rollover election will continue trading on the New York Stock Exchange and revert back to the “BALY” ticker.

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Interwetten and New England Patriots Extend Partnership

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Interwetten continues its successful partnership with the New England Patriots. The online sports betting pioneer and the National Football League’s (NFL) record champion expanded their partnership and extended it for another two years until 2026.

“Enthusiasm for the NFL in Europe, particularly in Germany, Austria and Switzerland, keeps growing every year. And the New England Patriots are more than just a football team, they embody the sport like no other team. As Super Bowl record holders, they stand for success, tradition, and passion. These are values we hold dear at Interwetten, too. We are extremely pleased to continue this unique partnership and to inspire the NFL community with joint activities and promotions,” said Wolfgang Fabian, founder and owner of Interwetten.

The partnership will continue to focus on unique experiences for fans and sports enthusiasts: live events in Germany, exclusive fan trips to Foxborough, and meetings with Patriots alumni. Interwetten expert and German soccer all-star Lothar Matthäus also shows his enthusiasm for the NFL and was already in action in a Patriots jersey in the run-up to this year’s NFL game in Munich.

“The partnership with Interwetten has been instrumental in increasing our reach in Europe and attracting new fans and target groups. We share the same goal: to have people in Europe experience American football and inspire them to make it their sport—on the field and off the field. This is at the core of this partnership, and we are happy to continue this joint journey with Interwetten,” said Joe Dorant, Senior Director of International Business of the New England Patriots.

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Salsa Technology gears up for SBC Summit Rio with FORMULA-BET

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Salsa Technology is gearing up for SBC Summit Rio 2025, Brazil’s first major iGaming event this year, which takes place from February 25 to 27 at Riocentro, Rio de Janeiro. With its Brazilian DNA and deep local expertise, Salsa Technology is ready to meet with industry leaders to showcase how its FORMULA-BET ecosystem is driving success in Brazil’s newly regulated market.

As the regulatory landscape evolves, operators need speed, reliability, and full compliance to stay ahead. Salsa Technology, one of the few local companies approved in all regulatory proof-of-concept tests, offers a complete ecosystem designed to meet these demands. FORMULA-BET is built for high performance, delivering a powerful PAM platform, Salsa Omni, a fully certified game aggregator, Salsa Gator, and a flexible framework that integrates seamlessly with leading sports betting and payment providers. Designed to ensure full compliance with SIGAP, the Central Bank, and the Federal Revenue Service, FORMULA-BET gives operators the confidence to launch and scale their operations efficiently.

“SBC Summit Rio is a milestone event for the industry and, for Salsa Technology, it’s even more special—we’re playing on home ground. FORMULA-BET is designed to give operators a head start in Brazil’s regulated market, with fast deployment, full regulatory compliance, and the flexibility to meet each operator’s unique needs. Beyond technology, our Brazilian roots enable us to provide hands-on, local support, tailored to the realities of the market,” says Eliane Nunes, CGO at Salsa Technology.

More than just a technology provider, Salsa Technology is a true partner for operators, offering not only cutting-edge solutions but also the local expertise and personalised service that make a difference in such a dynamic market. With a boutique-style approach, the company provides consulting services, direct support in Portuguese, within the Brazilian time zone, and the ability to set up a fully trained player support team tailored to the needs of operators and their customers.

Salsa Technology’s leadership team will be available for meetings throughout SBC Summit Rio, discussing how FORMULA-BET can accelerate business success in the Brazilian market. Besides Eliane Nunes, Salsa’s team attending the event includes CEO Peter Nolte; Business Development Manager, Otavio Miranda; and Retention, Operations & CS Manager, Cathiussa Canez.

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