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Canada

Aquimo Announces First-of-its-kind Partnership with Sportsnet to Bring Interactive Mobile Gaming and Elevated Fan Experiences to Hockey Night in Canada Broadcasts

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Aquimo Inc., a leader in mobile gaming technology for sports broadcasts and live events, has partnered with Sportsnet, Canada’s #1 sports network, to bring hockey fans a one-of-a-kind, new interactive mobile gaming experience. Sportsnet Slap Shot Showdown – a brand-new, custom mobile game developed by Aquimo, launched on December 7 during Sportsnet’s live Hockey Night in Canada broadcast, giving fans across Canada a chance to compete in real-time multiplayer challenges and a month-long contest to win exclusive prizes, including a 2025 Hyundai Kona. This collaboration marks Aquimo’s first television broadcast partnership in Canada and a milestone in the company’s expansion into the market.

Powered by Aquimo’s innovative technology platform, Sportsnet Slap Shot Showdown will allow fans to engage with live hockey broadcasts in an entirely new way while watching their favorite teams compete on ice. Aquimo’s proprietary mobile tech enables millions of fans to play together in real-time, seamlessly integrating branded experiences into live broadcasts. For broadcasters like Sportsnet, Aquimo’s platform provides tools to boost audience retention, foster loyalty, and create measurable value for brand sponsors through a highly engaging second screen experience.

Beginning this month, fans watching Hockey Night in Canada on Sportsnet can join the action by simply scanning a QR code displayed on-screen during each live broadcast, allowing them to test their hockey skills in dynamic challenges against fellow viewers. Throughout the month of December, players can stay engaged well beyond the live broadcasts, competing for weekly prizes and a chance at the top grand prizes. This innovative collaboration merges the thrill of live hockey with the excitement of competitive gaming, delivering an unparalleled viewing experience for fans while creating unique opportunities for advertisers to connect with Sportsnet’s engaged audience.

“We’re proud to be working with Sportsnet to bring this unique activation to life and give Canadian hockey fans an exciting new way to engage with the game they love – one that creates a dynamic and immersive connection with the action both on and off the ice. This collaboration underscores the power of interactive mobile gaming to transform live sports broadcasts, and our ability to create meaningful engagement for fans while providing a new form of measurable value for broadcasters, their sponsors and partners,” said Mark Jeffery, founder and CEO of Aquimo.

Fans participating during each live broadcast will have access to exclusive challenges and the opportunity to win weekly prizes, made possible by Sportsnet’s brand partners. Weekly top two eligible high scorers can look forward to winning special rewards including Shark/Ninja Game Night Packs consisting of a sushi maker, vacuum, indoor grill and a cooler, or $250 Today’s Shopping Choice gift cards, adding to the game-day experience and excitement on the ice. Throughout December, players can continue competing in multiple games to climb the leaderboard, culminating in the awarding of two grand prizes. The top scorer across all games at the end of the month will win a 2025 Hyundai Kona, while the second grand prize winner will be chosen via a random drawing at the end of the month and will receive a year’s supply of coffee from Tim Hortons. All participating fans will automatically be entered into the drawing.

“Our collaboration with Aquimo and the launch of Sportsnet Slap Shot Showdown represents an innovative step forward in how we engage our audience and marketers. By incorporating Aquimo’s interactive gaming technology into our broadcasts, we’re not only enhancing the fan experience, but also giving our partners a new and exciting platform to connect with fans in a meaningful and memorable way,” said Anthony Attard, Vice-president of Sales at Sportsnet.

This partnership highlights the growing demand for interactive, audience-driven experiences in live sports broadcasting. For Aquimo, the partnership represents a significant step forward in its mission to revolutionize fan engagement on a global scale. As its first broadcast partnership in the Canadian market, this activation demonstrates the company’s ability to tailor its platform to meet the needs of broadcasters and brands, while delivering a best-in-class experience for fans. For Sportsnet, it underscores the network’s commitment to innovation and its leadership in delivering exceptional hockey coverage. Together, the two companies are setting a new benchmark for fan participation, creating a win-win for fans, broadcasters, and brand partners alike.

Canada

AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures

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AGCO issues penalties of $151,000 against Great Canadian Entertainment for alleged age verification failures

 

The Alcohol and Gaming Commission of Ontario (AGCO) has issued $151,000 in penalties to Great Canadian Entertainment for allegedly failing to prevent minors from accessing gambling on multiple occasions at three Toronto-area casinos.

As part of its investigation, the AGCO reviewed four separate incidents in which minors allegedly gained access to the casino floors and in which some of these minors participated in gambling activities – two cases at Great Canadian Casino Resort Toronto, and one at each of Casino Ajax and Pickering Casino Resort.

The AGCO is committed to ensuring casinos meet Ontario’s high standards of harm reduction and responsible gambling. The AGCO’s Standards require operators to ensure only eligible individuals are permitted into a gambling site and strictly prohibit access to anyone under 19 years of age (except in the course of employment). The Standards also mandate that casino employees have the necessary competence, skills, experience and training to effectively carry out their duties, including age verification.

This enforcement action underscores the AGCO’s dedication to protecting youth and other vulnerable individuals.

A casino operator served with an Order of Monetary Penalty by the AGCO Registrar has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.

“Ontario casino operators have an obligation to ensure minors are not able to access casino floors or activities such as slot machines or table games. The AGCO will continue to monitor and hold all casino operators accountable for fulfilling this important role.”  – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO.

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Canada

ToonieBet Launches its Sportsbook on Apple App Store and Google Play Store

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ToonieBet, Soft2Bet’s flagship online casino and sportsbook for Ontario, has officially launched its sportsbook on the Apple App Store and Google Play Store. The platform is tailored specifically for local players, offering a dynamic betting experience with a broad range of sports events and competitive odds. The platform also features personalised promotions and loyalty rewards designed to match the preferences of Ontario’s diverse betting community.

The sportsbook uses official data feeds, ensuring players have access to the most accurate and up-to-date information on top local and international sports events. Additionally, the platform offers live broadcasting with real-time match analytics, allowing users to make informed betting decisions as events unfold. Integrated with MEGA and advanced player account management features, the operator is committed to delivering a seamless and responsible gaming environment that enhances the overall player experience while supporting local sports initiatives.

As part of this launch, the platform has also introduced a Sportsbook section on its official website, expanding its portfolio and bringing more choice to its growing customer base. With access to over 85,000 live events each month and more than 70,000 pre-match events across a wide range of sports, players now have even more ways to bet on what they love. Soft2Bet’s Canadian brand invites all players to explore its standout online casino and the full spectrum of sports betting, all delivered through a fast, secure, and fully localised platform.

‍Since its debut at the end of 2024, ToonieBet has offered a fast, fair, and secure online casino and sportsbook experience, fully localised for Ontario’s vibrant gaming market. The Apple App and Google Play additions further enhance accessibility, bringing ToonieBet’s premium entertainment to players on the go.

Additionally, this milestone complements the operator’s recent partnership with the NHL’s Ottawa Senators, which made ToonieBet the Official Online Casino Partner of the team. The partnership includes in-arena branding, digital promotions, and fan engagement initiatives like social contests, allowing ToonieBet to connect with Ontario sports fans in exciting ways and offering chances to win team merchandise and tickets.

Yoel Zuckerberg, Soft2Bet’s Chief Product Officer, said: “As Soft2Bet continues our rapid growth, we are excited to provide Ontario players with access to ToonieBet’s sportsbook which is now available on the Apple App and Google Play Store, offering seamless access to a customised experience tailored for the province’s passionate gaming community.”

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Canada

Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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