Latest News
Gaming Laboratories International (GLI®) Elevates Key Leaders to Drive World-Class Customer Experience
Gaming Laboratories International (GLI®) is pleased to announce the strategic promotions of four exceptional leaders within the organization: Mackenzie Haugh, Chief Delivery Officer; James Boje, Managing Director, EMEA; Devon Dalbock, Chief Operating Officer, EMEA; and Martin Britton, Chairman, EMEA. These promotions reflect GLI’s commitment to world-class delivery and outstanding customer service for all its nearly 2,000 clients globally.
“These are trusted, exceptional leaders within our organization; their contributions are vital to our ongoing efforts to drive global consistency, providing a world-class delivery and customer experience for each of our clients, no matter the size or volume of submissions,” said GLI President & CEO James Maida. “We maintain this ongoing commitment to our customers by tirelessly enhancing testing strategies, processes and tools, training, and innovative solutions, and ensuring we have the highest caliber leadership driving the business forward. This commitment allows us to continue to advance and enhance our client and customer experience well into the future.”
Mackenzie Haugh – Chief Delivery Officer
Mackenzie Haugh has been with GLI for more than 20 years and was previously Vice President of Engineering. Haugh has extensive hands-on experience in the regulatory compliance testing of games, platforms, systems, hardware, protocols and peripherals for land-based lottery, online, mobile, and sports betting products. He believes in customized service-delivery experiences for customers, and leads his teams with passion, skill, and innovation. In the January 2020 issue of Global Gaming Business, he was named one of its “25 people to watch.”
James Boje – Managing Director, EMEA
James Boje has more than 35 years of experience in the gaming and hospitality industry, was previously GLI’s Chief Operating Officer for the EMEA region, and has held key positions with IGT, CPI and Aristocrat. He came to GLI in 2021 and has been working with key stakeholders including commercial teams and key client accounts to ensure transparent and smooth support service across all geographies. He believes in driving excellent customer service through employee engagement and fostering collaboration with global partners internally to drive excellence.
Devon Dalbock – Chief Operating Officer, EMEA
Devon Dalbock has been with GLI since 2016 as General Manager, where he was responsible for GLI’s African and Indian operations, working with regulators in various jurisdictions on current technical standards and new developments. He has over 35 years of senior executive and management experience, with the past 15 years in the gaming industry. He is also recognized as an award-winning speaker and spokesperson. He will serve as Chief Operating Officer to the EMEA region and is located in the Netherlands office.
Martin Britton – Chairman, EMEA
Martin Britton, former Managing Director of EMEA, will be moving to a new role as EMEA Chairman. He has been a cornerstone of the organization’s growth in EMEA through his tireless work in new acquisitions, his work in preparing newly promoted team members for their new roles, and his sincere dedication to every office and employee throughout GLI’s network of labs. He will continue to focus on GLI’s global strategic direction and provide counsel and insight as EMEA continues to advance.
Latest News
SCCG Announces the Launch of SCCG NextGen: Redefining Possibilities in Gaming with Brand Influence and IP
SCCG Management, a leading global advisory firm in the gaming industry, announced the official launch of SCCG NextGen, marking its expansion into the talent agency sector. Designed to meet the evolving needs of the gaming landscape, SCCG NextGen brings together talent, intellectual property (IP), and strategic brand partnerships to drive growth and innovation across the real money gaming industry.
SCCG NextGen provides a comprehensive suite of services aimed at supporting partner growth. From celebrity-branded games and influencer integration to IP integration and content development, NextGen helps gaming brands navigate an increasingly competitive market. The company specializes in incorporating brand elements into gaming products and developing effective monetization strategies. By focusing on brand optimisation and real money gaming opportunities, SCCG NextGen leverages its understanding of global and local markets to help partners achieve sustainable growth.
Stephen A. Crystal, Founder & CEO of SCCG Management, said: “NextGen represents the next frontier of growth for our partners. By bridging talent and technology, we are providing an unparalleled opportunity for brands to harness the power of celebrity influence, create engaging gaming experiences, and expand their global footprint. This launch solidifies SCCG’s commitment to innovation and leadership in the gaming industry.”
The new talent agency focuses on gamifying intellectual property (IP) and developing monetization opportunities. SCCG works closely with partners to create engaging, interactive content that enhances brand value while driving new revenue streams. Through strategic partnerships, innovative game development, and brand integration, NextGen helps gaming companies build marketing strategies that resonate with players while unlocking new opportunities for growth.
SCCG NextGen specializes in identifying gaming opportunities that leverage valuable intellectual property (IP) and talent. The agency works with platforms, studios, developers, brands, and operators to integrate both talent and IP into real money and casual gaming experiences, across both retail and online environments. Focusing on sustainable commercial models, SCCG NextGen helps brands and operators create engaging experiences that drive fan engagement and player loyalty, supporting long-term growth. With expertise in bridging the gap between talent and the gaming industry, the agency ensures that each collaboration is strategically aligned and maximizes value.
The Edmonton Oilers and Play Alberta announced a new agreement that makes Play Alberta the exclusive sports betting and online gaming partner of the Edmonton Oilers.
The deal will see the Play Alberta logo featured prominently on the Oilers home jerseys and GameSense, AGLC’s responsible gambling program, displayed on the helmets of the Oilers for each home game.
“Play Alberta is proud to continue its partnership with the Edmonton Oilers over the next several seasons. We value our patrons and the fans of the Oilers and are thrilled to see PlayAlberta.ca, Alberta’s trusted gambling platform along with the best-in-class responsible gambling program – GameSense – as prominent fixtures on the Oilers uniformsuniforms,” said Kandice Machado, Chief Executive Officer at AGLC.
PlayAlberta.ca is a leader in the iGaming landscape in the province. All money generated through the site goes to the General Revenue Fund, which supports programs and services that Albertans rely on every day. In addition, the website has integrated AGLC’s GameSense and Self-Exclusion programs to better support players in their gambling journey.
“We are proud to call Play Alberta the official sportsbook of the Edmonton Oilers. With the revenue generated by Play Alberta going to valued services and programs that help enrich the lives of Albertans, donning the Play Alberta logo on our iconic home jersey is a testament to our long-term commitment to communities across Oil Country,” said Stew MacDonald, President & Chief Revenue Officer, OEG Sports & Entertainment.
The relationship between the Edmonton Oilers and PlayAlberta.ca will allow fans to experience the Play Alberta and GameSense brands through promotions in Rogers Place and ICE District, as well as giveaways throughout the season, including game tickets and memorabilia.
This past year, PlayAlberta.ca generated $235 million in net sales, an increase of more than $42 million from 2022-23. That number contributes to the $1.5 billion in total gaming revenue that’s sent to Alberta’s General Revenue Fund and supports programs and services that Albertans rely on every day.
Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting, is pleased to announce the appointment of Adi Dagan as Senior Director of Partnerships. A seasoned entrepreneur and gaming industry leader, Dagan will be responsible for expanding Optimove’s strategic partnerships and fostering growth across key markets.
Dagan brings over two decades of experience scaling online businesses and building partnerships. As the co-founder and CEO of Beehive, which was acquired by Playtech, he brings extensive experience in business development for online companies, focusing on growth through strategic partnerships. Dagan also co-founded Everybuddy Games, where he expanded operations globally and secured $25M+ in venture capital.
In his new role, Dagan will focus on growing Optimove’s partner ecosystem and identifying new business opportunities. His immediate priorities include engaging with key partners and clients at high-profile industry events such as SBC Summit and G2E.
Pini Yakuel, CEO of Optimove, commented, “We are thrilled to welcome Adi to the team. His expertise will be instrumental in expanding our partner ecosystem and delivering even more value to our clients. Under his leadership, we are poised to expand and deepen partnerships that deliver next-level personalized engagement solutions to leading brands across the globe.”
Dagan’s appointment follows Optimove’s recent announcement of partnerships with Captain Up and Gamanza, marking the industry’s first AI-orchestrated gamification for iGaming and sports betting operators. These partnerships combine Optimove’s AI-powered marketing orchestration with Captain Up’s engagement platform and Gamanza Engage’s loyalty suite, in a best-of-breed solution that sets a new standard for personalized player experiences.
“I am extremely excited to join Optimove. It is the clear leader in CRM Marketing for iGaming and Sports Betting,” said Dagan. “Optimove’s cutting-edge platform and proven ability to enhance customer engagement through AI-orchestrated, data-driven marketing create a market advantage. Optimove is a clear market differentiator for any partner. I am looking forward to help Optimove continue to build valuable partnerships that drive measurable success for marketers.”
As Dagan noted, AI-orchestrated marketing is a hallmark of Optimove. In 2012, Optimove was the first CRM Marketing Platform to natively embed AI to predict customer migrations between lifecycle stages, followed by the launch of OptiBot in 2016. Its most recent innovation, OptiGenie, announced in November 2023, empowers marketers to optimize workflows from insight to creation and orchestration.
Optimove will be exhibiting at SBC Summit Lisbon, September 24-26, at stand #D120.
-
Latest News5 days agoFanDuel Launches “Trusted Voices: Conversations About Betting” Focused on Helping Parents and Families Discuss Gambling
-
Gambling in the USA5 days agoUS-Based 10 Ten Gaming Launches SmilesCasino.com
-
Africa5 days agoTusk Casino Celebrates Trace’s R2.3 Million Jackpot Victory
-
Canada5 days agoIGT Launches its Second Omnichannel Wide Area Progressive Game in Canada, Money Mania Slots
-
Latest News5 days agoAmusnet and Betplay Toast to Success with Cocktail Rush by Melissa Martínez
-
Latest News6 days agoEPIC Global Solutions and Bally’s Partner to Set New Standards for Responsible Gaming
-
Latest News5 days agoNovig Launches First Prediction Market for Sports Nationally
-
Latest News5 days agoScientific Games to Develop New Jurassic World-Themed Lottery Games