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Gaming Laboratories International (GLI®) Elevates Key Leaders to Drive World-Class Customer Experience

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Gaming Laboratories International (GLI®) Elevates Key Leaders to Drive World-Class Customer Experience

 

Gaming Laboratories International (GLI®) is pleased to announce the strategic promotions of four exceptional leaders within the organization: Mackenzie Haugh, Chief Delivery Officer; James Boje, Managing Director, EMEA; Devon Dalbock, Chief Operating Officer, EMEA; and Martin Britton, Chairman, EMEA. These promotions reflect GLI’s commitment to world-class delivery and outstanding customer service for all its nearly 2,000 clients globally.

“These are trusted, exceptional leaders within our organization; their contributions are vital to our ongoing efforts to drive global consistency, providing a world-class delivery and customer experience for each of our clients, no matter the size or volume of submissions,” said GLI President & CEO James Maida. “We maintain this ongoing commitment to our customers by tirelessly enhancing testing strategies, processes and tools, training, and innovative solutions, and ensuring we have the highest caliber leadership driving the business forward. This commitment allows us to continue to advance and enhance our client and customer experience well into the future.”

Mackenzie Haugh – Chief Delivery Officer
Mackenzie Haugh has been with GLI for more than 20 years and was previously Vice President of Engineering. Haugh has extensive hands-on experience in the regulatory compliance testing of games, platforms, systems, hardware, protocols and peripherals for land-based lottery, online, mobile, and sports betting products. He believes in customized service-delivery experiences for customers, and leads his teams with passion, skill, and innovation. In the January 2020 issue of Global Gaming Business, he was named one of its “25 people to watch.”

James Boje – Managing Director, EMEA
James Boje has more than 35 years of experience in the gaming and hospitality industry, was previously GLI’s Chief Operating Officer for the EMEA region, and has held key positions with IGT, CPI and Aristocrat. He came to GLI in 2021 and has been working with key stakeholders including commercial teams and key client accounts to ensure transparent and smooth support service across all geographies. He believes in driving excellent customer service through employee engagement and fostering collaboration with global partners internally to drive excellence.

Devon Dalbock – Chief Operating Officer, EMEA
Devon Dalbock has been with GLI since 2016 as General Manager, where he was responsible for GLI’s African and Indian operations, working with regulators in various jurisdictions on current technical standards and new developments. He has over 35 years of senior executive and management experience, with the past 15 years in the gaming industry. He is also recognized as an award-winning speaker and spokesperson. He will serve as Chief Operating Officer to the EMEA region and is located in the Netherlands office.

Martin Britton – Chairman, EMEA
Martin Britton, former Managing Director of EMEA, will be moving to a new role as EMEA Chairman. He has been a cornerstone of the organization’s growth in EMEA through his tireless work in new acquisitions, his work in preparing newly promoted team members for their new roles, and his sincere dedication to every office and employee throughout GLI’s network of labs. He will continue to focus on GLI’s global strategic direction and provide counsel and insight as EMEA continues to advance.

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Leading Peruvian iGaming Operator La Tinka, Selects Optimove as CRM Marketing Solution to Accelerate Growth through Personalized Journey Orchestration

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La Tinka to leverage Optimove’s #1 CRM Marketing solution for iGaming to increase player loyalty and retention through personalized and relevant marketing campaigns.

La Tinka, the leading Peruvian iGaming operator, has chosen Optimove, the #1 CRM Marketing solution for iGaming, to enhance player engagement and retention, helping accelerate the operator’s rapid growth. With Optimove’s advanced CRM Marketing capabilities, La Tinka and their online Sportsbook and Casino brand, Te Apuesto, is set to deliver optimized player journeys with personalized experiences across a broad range of digital touchpoints, enhancing player satisfaction, engagement, retention, and lifetime value.

The strategic integration of Optimove’s Customer-Led Marketing Platform and solution bolsters La Tinka’s refined player engagement strategies, further solidifying the operator’s position as a leading player in the Latin America iGaming industry. La Tinka will leverage Optimove’s OptiMail, a native platform for email personalization and delivery, OptiText, for real-time and scheduled promotional and transactional text messages, and OptiMobile, enabling La Tinka to send personalized rich media mobile push messages directly to players’ devices at optimal engagement times.

The scientific approach embedded in Optimove’s CRM Marketing Platform will empower La Tinka to measure the incremental value of each player interaction. La Tinka will gain key capabilities via Optimove:

Advanced marketing AI capabilities: providing AI-driven insights, Creation, and Orchestration for better player understanding, streamlining or content creation, and optimizing campaign orchestration for enhanced personalized experiences across channels and player touchpoints.

Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.

Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver personalized customer communications across any channel.

A continuous optimization loop: Leverage Optimove’s productized experimentation tools to measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.

“At La Tinka, our dedication to providing an outstanding player experience is unwavering,” said Maria Jose Alfaro, Digital Business Manager at La Tinka. “Optimove, as the industry leader in CRM Marketing, enables us to deliver better, more personalized, and timely player experiences that seamlessly align with the dynamic pace of player engagement with our sports content and casino gaming. Their AI-driven solutions help us determine the next best action for each player to map to every player’s journey. This collaboration reflects our commitment to exceeding our players’ expectations for meaningful experiences at every touchpoint.”

“Smart clients push us to excel, and we’re excited to join La Tinka on their rapid growth journey,” said Tomer Imber, Senior Director of Sales at Optimove. “The La Tinka team truly understands the power of experiences that delight and excite players as a growth engine for the business. As La Tinka focuses on attracting players and converting them at higher rates, we are committed to helping deepen their player engagement and cement long-term retention.”

Optimove will attend and exhibit at SBC Summit Rio, March 5-7, booth D46.

 

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Gambling in the USA

High 5 Games Honored with Two Prestigious Awards at the EKG Slot Awards

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High 5 Games, a renowned leader in the casino gaming industry, is proud to announce the receipt of two highly respected awards at the EKG Slot Awards, presented by Eilers & Krejcik Gaming. The awards, “Top Sweepstakes Casino” for High 5 Casino and “Most Innovative Online Game” for Shadow of the Panther Infinity, spotlight High 5 Games’ commitment to excellence and innovation within the digital gaming sphere.

The “Top Sweepstakes Casino” award recognizes High 5 Casino’s exceptional performance and consumer engagement, particularly noting the platform’s expansive game library that exceeds over 1000 titles, cutting-edge technology, and dedication to responsible gaming.

The title of “Most Innovative Online Game” was captured by Shadow of the Panther Infinity, a game that has seamlessly transitioned from land-based popularity to online acclaim. This title features the innovative Racking Up Riches mechanic and the Infinity respins feature, bringing novel excitement to well-established game formats.

“Receiving ‘Top Sweepstakes Casino’ and ‘Most Innovative Online Game – Shadow of the Panther Infinity’ awards is a remarkable win for us. It is the recognition of our products and the impact they have on the industry. These awards inspire us to push the boundaries even further, innovating and elevating the online gaming experience for players around the world and contributing to the development of the iGaming sector as a whole,” said Tony Singer, CEO of High 5 Games.

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Compliance Updates

Asensi Technologies Appointed as Approved Agent by Kahnawake Gaming Commission

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Asensi Technologies, a leading provider of Technical Compliance and Certification Services for online Gaming and Gambling companies, proudly announces its appointment as an Approved Agent by the Kahnawake Gaming Commission. This partnership further solidifies Asensi Technologies’ commitment to ensuring regulatory compliance and integrity throughout the gaming industry.

With a track record dating back to 2017, Asensi Technologies has been at the forefront of providing Technical Compliance and Certification Services to gaming operators and suppliers alike. Accredited as a gaming laboratory in Spain since 2017 and most recently in Peru on February 13, 2024, Asensi Technologies has continually demonstrated its expertise in facilitating compliance with regulatory requirements.

The Kahnawake Gaming Commission’s decision to designate Asensi Technologies as an Approved Agent reflects the company’s commitment to upholding the highest standards of regulatory compliance and integrity. Asensi Technologies is poised to assist the Kahnawake Gaming Commission in fulfilling its regulatory objectives effectively and efficiently, ensuring the integrity of gaming operations at every level of the industry and supporting all stakeholders in meeting regulatory standards.

“We are honored to be appointed as an Approved Agent by the Kahnawake Gaming Commission,” said Aurora Merino Salas, CEO at Asensi Technologies. “This appointment further validates our dedication to providing comprehensive technical compliance and certification services and also underscores our steadfast commitment to promoting transparency and integrity throughout the gaming industry.”

Asensi Technologies remains fully committed to leveraging its expertise and experience to assist the Kahnawake Gaming Commission in achieving its regulatory objectives. The company’s comprehensive range of services aims to facilitate seamless compliance for gaming operators and suppliers, thereby enhancing trust and confidence in the gaming sector.

“We extend our gratitude to the Kahnawake Gaming Commission for trusting in our capabilities,” added Aurora Merino Salas. “At Asensi Technologies, we are committed to continuing our efforts to uphold the highest standards of regulatory compliance and integrity within the gaming industry. Without a dedicated, committed, and specialized team like that of Asensi Technologies, all these steps forward would be impossible.”

For more information about Asensi Technologies and its suite of Technical Compliance and Certification Services, please visit Asensi website.

 

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