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NOVOMATIC Americas Innovation and Distribution activities will relocate to meet their expanding needs

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NOVOMATIC Americas announces the relocation of its headquarters from Mount Prospect, Illinois (IL), to new facilities, specifically designed and equipped to host the Group’s expanding innovation and distribution. Located in Buffalo Grove, IL, NOVOMATIC Americas’ new headquarters site is equipped with large manufacturing spaces, a high-performance distribution infrastructure and great accessibility, providing NOVOMATIC Americas employees with a world-class workplace that enhances innovation and collaboration.

“This is an exceptional opportunity for NOVOMATIC Americas”, said Rick Meitzler, CEO, “offering a  more spacious environment with new opportunities for working smarter. The site features state of the art distribution facilities as well as a new experience for our employees, partners, and customers, where NOVOMATIC Americas will be able to showcase its expertise and innovation. The facility responds to a need for growth and increased production space. Most importantly, this relocation is in alignment with NOVOMATIC’s strategic plan for growth.”

NOVOMATIC Americas has obtained the site which comes fully equipped with a high-performance infrastructure. The premises have all the potential to ensure the successful expansion of the NOVOMATIC Americas team, keeping in mind the highest level of customer service and support.

The move of all administrative and development teams to NOVOMATIC’s new home will be done gradually, over a transition period of the next three months starting in January 2023.

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The building features 26’ ceilings, five truck docks, heavy power, lab/showroom/technician buildout, and is fully temperature controlled.

NOVOMATIC Americas is a subsidiary of one of the largest integrated gaming conglomerates in the world that offers its clients state-of-the-art gaming solutions, electronic table games, sports betting kiosks, and casino management systems as well as iGaming solutions.

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TaDa Gaming Partners with Cactus Gaming

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TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.

The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.

The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.

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Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”

Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”

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Enthusiast Gaming Teams Up with Frigo Cheese Heads

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Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.

Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.

“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.

This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.

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“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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