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White Hat Gaming prepares for further US expansion with key leadership appointments
Leading iGaming platform White Hat Gaming has bolstered its leadership team with the appointment of Ed Bullock (pictured) to the position of Chief Operating Officer and Chris Hipkiss to Chief Delivery Officer.
Effective immediately, Bullock’s wide-ranging role as COO will see him driving the efficiency and efficacy of all operations within the business, helping White Hat to grow in new markets and strike up relationships with fresh clients.
Having worked with the company for five years, joining from bet365 in 2017, he brings a huge degree of experience to the position, with a total of 25 years in technical roles under his belt.
Meanwhile, reflecting the critical importance of delivery to the business, Chris Hipkiss takes on the role of CDO, having held the position of Head of Product and Deliver at White Hat Gaming for over two years.
Phil Gelvan, CEO at White Hat Gaming, said: “We’re certainly taking some bold strategic steps in a bid to continue the aggressive growth we’ve been enjoying in the US and these appointments are very much part of that plan.
“I believe that Ed and Chris are exactly the people to afford us the agility and precision in our operational and delivery capabilities to achieve this growth.”
Ed Bullock, Chief Operating Officer at White Hat Gaming, said: “It’s been a wild ride working with White Hat Gaming, especially since we rolled out in the US. There’s a huge amount of potential to build upon now and I can’t wait to sink my teeth into the job during this exciting time.”
Chris Hipkiss, Chief Delivery Officer at White Hat Gaming, said: “As the business has grown so quickly in recent times, it’s become clear that effective delivery is going to be key to our continued success. I’m looking forward to strengthening our abilities in that arena further so we can continue to expand at pace.”
The appointments follow White Hat Gaming’s recent announcement that it had gone live in Kansas, on the day the state first opened for business, marking the 13th state the platform had rolled out in.
This also included the introduction of the company’s Travelling Wallet solution, which enables players in Kansas to move from state-to-state and between gaming verticals, retaining their balance in each without the need to transfer funds.
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TaDa Gaming Partners with Cactus Gaming
TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.
The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.
With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.
The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.
Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”
Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”
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Enthusiast Gaming Teams Up with Frigo Cheese Heads
Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.
Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.
“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.
This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.
“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.
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