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White Hat Gaming prepares for further US expansion with key leadership appointments
Leading iGaming platform White Hat Gaming has bolstered its leadership team with the appointment of Ed Bullock (pictured) to the position of Chief Operating Officer and Chris Hipkiss to Chief Delivery Officer.
Effective immediately, Bullock’s wide-ranging role as COO will see him driving the efficiency and efficacy of all operations within the business, helping White Hat to grow in new markets and strike up relationships with fresh clients.
Having worked with the company for five years, joining from bet365 in 2017, he brings a huge degree of experience to the position, with a total of 25 years in technical roles under his belt.
Meanwhile, reflecting the critical importance of delivery to the business, Chris Hipkiss takes on the role of CDO, having held the position of Head of Product and Deliver at White Hat Gaming for over two years.
Phil Gelvan, CEO at White Hat Gaming, said: “We’re certainly taking some bold strategic steps in a bid to continue the aggressive growth we’ve been enjoying in the US and these appointments are very much part of that plan.
“I believe that Ed and Chris are exactly the people to afford us the agility and precision in our operational and delivery capabilities to achieve this growth.”
Ed Bullock, Chief Operating Officer at White Hat Gaming, said: “It’s been a wild ride working with White Hat Gaming, especially since we rolled out in the US. There’s a huge amount of potential to build upon now and I can’t wait to sink my teeth into the job during this exciting time.”
Chris Hipkiss, Chief Delivery Officer at White Hat Gaming, said: “As the business has grown so quickly in recent times, it’s become clear that effective delivery is going to be key to our continued success. I’m looking forward to strengthening our abilities in that arena further so we can continue to expand at pace.”
The appointments follow White Hat Gaming’s recent announcement that it had gone live in Kansas, on the day the state first opened for business, marking the 13th state the platform had rolled out in.
This also included the introduction of the company’s Travelling Wallet solution, which enables players in Kansas to move from state-to-state and between gaming verticals, retaining their balance in each without the need to transfer funds.
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GLI® Promotes Andrea Bossard to Senior Director, Engineering
Gaming Laboratories International (GLI®) has promoted Andrea Bossard to Senior Director of Engineering. In her new role, she will focus on maximizing the customer experience and optimizing GLI’s delivery for many land-based suppliers, regulators, and operators globally.
She began her career at GLI in 2006 with a background in QA testing coupled with an education in mathematics and computer science. Throughout her 18+ year GLI career, she has held many lead and management roles, producing results and providing her with the experience to elevate to this position.
“Leaders like Andrea inspire us all to simultaneously drive a world-class experience for both GLI’s customers and employees. She promotes deep, meaningful connections in order to accomplish this, setting a standard for us all to follow,” said GLI Chief Delivery Officer Mackenzie Haugh.
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Scientific Games Announces New Player Acquisition Project with AppsFlyer
Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer, on an innovative project supporting U.S. lotteries. The project will integrate data from all social media, search engines and other mobile and web apps to help optimize lottery digital ad campaigns and new player acquisition.
During the six-month project with Scientific Games offered through the SG Digital Academy, state lotteries will partner with AppsFlyer for audience activation and insights to measure their digital advertising with a complete view of consumer analytics across dozens of apps like Google, Facebook, Snapchat and Instagram.
AppsFlyer empowers brands to better measure and understand the business impact of their end-to-end marketing initiatives. Through privacy-first collaboration and analytics, AppsFlyer works with the world’s leading brands, including Walmart, HBO, Etsy and JPMorgan Chase & Co. to create exceptional customer journeys, preserve customer privacy and adapt their marketing campaigns through data-driven analytics and insights.
“Working alongside analytical, innovative partners like Scientific Games gets to the core of why we do what we do at AppsFlyer,” said Carolyn Bao, AppsFlyer VP of Marketing. “We’re thrilled to be partnering with the Scientific Games’ participating lottery customers to empower their growth and provide them with real-time marketing analytics and actionable insights. Their use of a wide range of AppsFlyer solutions will help optimize their player acquisition efforts and campaign performance across multiple channels.”
Merv Huber, Vice President of Digital Growth for Scientific Games, said, “In a competitive advertising environment, lotteries must make the most of their budgets and resources to grow responsibly and maximize revenue for their good cause programs. Understanding every aspect of the consumer journey is key to player acquisition. SG Digital Academy’s partnership with AppsFlyer will help participating lotteries make informed, data-driven decisions about their digital ad campaigns and ultimately grow their player base.”
The participating lotteries will have access to AppsFlyer’s platform and dashboards to identify the sources of new player acquisitions, measure campaign performance in real time and understand player behavior and engagement. The platform’s advanced measurement tools help lotteries to determine the best advertising strategy for their needs. They will also receive training and technical support, as well as access to Scientific Games’ world-leading analytics and insights services.
Fostering collaboration with industry experts, SG Digital Academy serves as a catalyst for transformative growth, facilitating the exchange of advanced insights and best practices to empower lotteries to navigate and thrive in an ever-evolving digital landscape.
Scientific Games’ award-winning Customer Relationship Management team manages CRM programs for 12 U.S. lotteries. The company is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.
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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028
Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.
Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.
Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.
This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.
Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”
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