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Online Gambling Market Size & Share | North America, Europe, & APAC Industry Forecasts 2026: Graphical Research

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The global online gambling market size is poised to rise substantially during the forecast timeframe owing to the potential for financial rewards, along with the penetration of the internet. With growing betting opportunities, industry players have also prioritized the advertisement of promotion of codes. Cloud providers are seeking solutions in unlimited computing and storage capabilities to help online gambling companies expand their penetration. Trends that are expected to influence online betting business are elucidated below:

    1. Expansion of casinos in the U.S. bodes well

Casinos are cashing in on the prospect of online gambling through the integration of AI to assess customer behavior and boost personalization. The technology has become trendier to analyze and bolster customer experience. Online casinos will further gain impetus with technological advancements, ease of playing for newbies, promotions and bonuses. With the future of casinos slated to be virtual, major casino platforms are likely to invest in online channels. North America online gambling market size is likely to surpass USD 20 billion by 2026.

    1. Online betting to gain ground across North America

Expanding prominence of e-sports, football, horse racing and tennis has fared well for the prominence of online betting. The growth of sports leagues, coupled with the integration of local sportsbooks, has fueled the penetration in the U.S. and Canada. Prominently, the rising presence of legal sports betting has helped governments explore opportunities in the form of tax revenue and job opportunities.

It is pertinent to mention that the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018 that limited sports betting. Moreover, the expansion of leading sports leagues, such as NBL and NHL will also boost the business outlook.

    1. Europe poised to be the hub for eSports

At the time when Europe’s tech hubs are pushing eSports to the next level, businesses are flocking to the trend in the midst of the COVID-19 outbreak. The exposure of esports could be pronounced in Italy, Spain, France, the U.K. and Germany. Millennials and the Gen Z population have shown traction for a host of offerings, including live streams, pay- and free- TV, and video-on-demand.

E-sports has become a force to reckon with as companies strive to leverage brand power across the region. Europe online gambling market size could surpass USD 70 billion by 2026. The robust outlook is attributed largely to the arrival of new game formats, the uptake of content rights sales and convergence among entertainment, telecom and sports companies.

    1. Exploring opportunities in mobile gambling in Europe

With online gambling entering a new phase towards becoming a lucrative market, the next few years will shape the global market on multiple revenue sources—mobile devices being one of them. Notably, the emergence of 5G networks played a monumental role to bolster the rise of mobile gambling. Smartphone technology has brought a paradigm shift and played a major role in resisting the challenges of 2020. The prevalence of a large number of people, proximity, cash changing hands in an enclosed environment became a major factor shifting attention from brick-and-mortar to mobile gambling.

    1. Poker thrives in Asia Pacific market

Several online gambling sites have shown an increased inclination for poker underpinned by the use of mobile wallets. Prominently, referral-based currency and free joining bonuses have become the go-to business model. The trend for online poker is mainly down to the fact that customers are not confined by geography, are spoilt for choices and can play 24/7 on any device. Besides, poker rooms in China, Japan and Australia have followed the suit of online bingo rooms and casino games, offering slots and more choices and opportunities to gamble. Asia Pacific online gambling market share is forecast to exceed USD 50 billion by 2026.

    1. Desktop gambling sought-after in China and India

Over the years, desktop gambling has thrived and is striving to withstand challenges emanating from the rise of smartphone technology. Given the significance of convenience, several players prefer gambling on a PC. Not to mention, gambling on a computer has seemingly outnumbered mobile gambling in emerging economies, including India and China. Desktop could contribute a notable share towards global online gambling market by 2026, partly due to the demand for improved picture quality and storage capacity.

The interest of leagues, sports personalities and clubs, and agencies will expedite the growth of global online betting. Agencies are expected to bring their experience in sports marketing, while the inclusion of sports teams will provide an impetus to the acceptance and awareness of esports, for instance.

Strategic partners are likely to add revenue, capital and know-how to the online betting ecosystem. In a bid to stay ahead of the trends and keep up with the demands of stakeholders, blockchain, VR and IoT are expected to be sought globally. While there’s no denying that the pandemic put the industry to the test, a high proportion of newbies and a surged consumption compared to the pre-COVID levels fared well for the global forecast.

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

 

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.

“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.

The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.

“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.

“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.

The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.

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AGS Interactive Makes Market Debut in Connecticut

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AGS Interactive Makes Market Debut in Connecticut

 

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.

Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.

AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.

The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.

Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.

“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”

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NFL Announces Partnership with ICRG

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NFL Announces Partnership with ICRG

 

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.

While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.

Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.

“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.

“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.

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