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Online Gambling Market Size & Share | North America, Europe, & APAC Industry Forecasts 2026: Graphical Research

The global online gambling market size is poised to rise substantially during the forecast timeframe owing to the potential for financial rewards, along with the penetration of the internet. With growing betting opportunities, industry players have also prioritized the advertisement of promotion of codes. Cloud providers are seeking solutions in unlimited computing and storage capabilities to help online gambling companies expand their penetration. Trends that are expected to influence online betting business are elucidated below:
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- Expansion of casinos in the U.S. bodes well
Casinos are cashing in on the prospect of online gambling through the integration of AI to assess customer behavior and boost personalization. The technology has become trendier to analyze and bolster customer experience. Online casinos will further gain impetus with technological advancements, ease of playing for newbies, promotions and bonuses. With the future of casinos slated to be virtual, major casino platforms are likely to invest in online channels. North America online gambling market size is likely to surpass USD 20 billion by 2026.
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- Online betting to gain ground across North America
Expanding prominence of e-sports, football, horse racing and tennis has fared well for the prominence of online betting. The growth of sports leagues, coupled with the integration of local sportsbooks, has fueled the penetration in the U.S. and Canada. Prominently, the rising presence of legal sports betting has helped governments explore opportunities in the form of tax revenue and job opportunities.
It is pertinent to mention that the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in 2018 that limited sports betting. Moreover, the expansion of leading sports leagues, such as NBL and NHL will also boost the business outlook.
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- Europe poised to be the hub for eSports
At the time when Europe’s tech hubs are pushing eSports to the next level, businesses are flocking to the trend in the midst of the COVID-19 outbreak. The exposure of esports could be pronounced in Italy, Spain, France, the U.K. and Germany. Millennials and the Gen Z population have shown traction for a host of offerings, including live streams, pay- and free- TV, and video-on-demand.
E-sports has become a force to reckon with as companies strive to leverage brand power across the region. Europe online gambling market size could surpass USD 70 billion by 2026. The robust outlook is attributed largely to the arrival of new game formats, the uptake of content rights sales and convergence among entertainment, telecom and sports companies.
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- Exploring opportunities in mobile gambling in Europe
With online gambling entering a new phase towards becoming a lucrative market, the next few years will shape the global market on multiple revenue sources—mobile devices being one of them. Notably, the emergence of 5G networks played a monumental role to bolster the rise of mobile gambling. Smartphone technology has brought a paradigm shift and played a major role in resisting the challenges of 2020. The prevalence of a large number of people, proximity, cash changing hands in an enclosed environment became a major factor shifting attention from brick-and-mortar to mobile gambling.
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- Poker thrives in Asia Pacific market
Several online gambling sites have shown an increased inclination for poker underpinned by the use of mobile wallets. Prominently, referral-based currency and free joining bonuses have become the go-to business model. The trend for online poker is mainly down to the fact that customers are not confined by geography, are spoilt for choices and can play 24/7 on any device. Besides, poker rooms in China, Japan and Australia have followed the suit of online bingo rooms and casino games, offering slots and more choices and opportunities to gamble. Asia Pacific online gambling market share is forecast to exceed USD 50 billion by 2026.
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- Desktop gambling sought-after in China and India
Over the years, desktop gambling has thrived and is striving to withstand challenges emanating from the rise of smartphone technology. Given the significance of convenience, several players prefer gambling on a PC. Not to mention, gambling on a computer has seemingly outnumbered mobile gambling in emerging economies, including India and China. Desktop could contribute a notable share towards global online gambling market by 2026, partly due to the demand for improved picture quality and storage capacity.
The interest of leagues, sports personalities and clubs, and agencies will expedite the growth of global online betting. Agencies are expected to bring their experience in sports marketing, while the inclusion of sports teams will provide an impetus to the acceptance and awareness of esports, for instance.
Strategic partners are likely to add revenue, capital and know-how to the online betting ecosystem. In a bid to stay ahead of the trends and keep up with the demands of stakeholders, blockchain, VR and IoT are expected to be sought globally. While there’s no denying that the pandemic put the industry to the test, a high proportion of newbies and a surged consumption compared to the pre-COVID levels fared well for the global forecast.
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RESORTS WORLD LAS VEGAS NAMES TOM MCMAHON SENIOR VICE PRESIDENT OF SLOT OPERATIONS AND MARKETING

Resorts World Las Vegas is continuing the expansion of its executive leadership team with the appointment of Tom McMahon as Senior Vice President of Slot Operations and Marketing.
A respected leader with more than two decades of experience in gaming and hospitality, McMahon steps into his role effective immediately.
“Tom’s deep expertise in luxury casino operations and marketing makes him a powerful addition to our team,” said Carlos Castro, President and Chief Financial Officer of Resorts World Las Vegas. “We look forward to the leadership he will provide in this essential function at Resorts World Las Vegas.”
McMahon has held senior roles at some of the most recognized names in the industry, including Wynn Resorts, Bellagio Resort & Casino, Las Vegas Sands, Venetian | Palazzo and most recently Sycuan Casino Resort. At Resorts World Las Vegas, he will lead initiatives across slot operations, marketing and the Genting Rewards Loyalty Program, with a focus on innovation, guest engagement and operational excellence.
Said McMahon, “Returning to Las Vegas to join a forward-thinking property like Resorts World is an incredible opportunity. I am eager to help shape the next chapter of growth by enhancing the guest experience and building on the strong foundation already in place.”
For more information about Resorts World Las Vegas, please visit rwlasvegas.com.
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Aristocrat Gaming and Aristocrat Interactive to Debut Innovative Firsts at the Oklahoma Indian Gaming Show 2025

Aristocrat Gaming and Aristocrat Interactive will showcase four world premieres in land-based gaming, and innovative solutions for tribal customers in booth #242 during the Oklahoma Indian Gaming Show (OIGA), taking place July 14-16 in Oklahoma City, OK.
Making its first public appearance, Polar High Roller Super Lightning Wilds will be a Class II gaming highlight of the show, evolving the player-favorite Lightning Wilds brand, bringing it to new premium hardware on the Marquis three-reel cabinet. Additional features include popular Class III mechanics like Hold & Spin and a digital wheel, combined with classic touches including Red Screen Free Spins. Polar High Roller Super Lightning Wilds will be on the popular $UPER HIT$ JACKPOT$ $250k MSP link.
In an Aristocrat Gaming first, the company will introduce a Class II Bartop. The all-new Bartop will feature VGT by Aristocrat Gaming classics like The Hunt for Neptune’s Gold, with more to follow.
Making its trade show premiere, All-Star Scratchers brings a unique, innovative gaming experience to the Neptune Single and MarsX Portrait hardware. This new bespoke game allows players to form any combination of their favorite VGT characters including Hot Red Ruby, Mr. Money Bags, Lucky Ducky, and Jewel. All-Star Scratchers also features even more Red Screen Free Spin action with four different bingo cards at play at once, resulting in more fun and excitement.
In Class III, Chief Inferno will also make its world premiere. Housed on the MarsX Flex, Chief Inferno is an extension of the popular Buffalo Chief family, featuring classic Chief stack multipliers, now with all-new enhanced Gold Coins that create even larger Chief stacks, as well as a popular bonus meter.
Presented on the Marquis three-reel cabinet, Buffalo Eclipse takes a classic stepper game and elevates the excitement with Hold & Spin and a metamorphic meter. Spin the digital wheel for a chance at the Grand Jackpot, Eclipse Hold & Spin, or other credit prizes.
Aristocrat Gaming will display its latest hardware, The Baron Portrait cabinet. The Baron Portrait takes on the same basic shape as The Baron Upright, with a new and sleek 43” curved ultra hi-def 4K monitor. The curved monitor on The Baron Portrait was carefully designed for proven player comfort and ergonomics with an improved visual display. Its launch portfolio of Coin Trio Buffalo, Spooky Link, and Fa Fa Fa is now available and quickly making its way onto casino floors across the country.
Making its OIGA debut on The Baron Upright is the all-new Galactic Quest for Love and Money. Specifically designed for The Baron Upright, this game features the popular Re-spin mechanic with an innovative twist, set to entertain players with its out-of-this-world graphics and sounds.
Aristocrat Interactive will showcase the power of an omni-channel experience, with innovative solutions that bridge the gap between retail and online gaming.
The company will present a tailored Class II mobile gaming solution for Tribal operators that will extend its brand to players beyond the casino floor. This new offering allows players to enjoy their favorite Aristocrat Gaming Class II games like Mr. Money Bags and Lucky Ducky on their mobile device on approved tribal land, including from the hotel room, restaurants in the resort, pool area, and more.
Gaming Systems will display its version 15 suite of products designed to modernize casino floors with the latest features in OASIS casino management; floor-wide bonusing and media capabilities with ONE LINK; new features in the PlayerMax mobile app, including mobile enrollment and a new progressive jackpot display with player alerts; and a Loyalty solution designed for accurate reinvestment and player engagement.
Aristocrat remains invested in tribal gaming, underscoring its dedication to supporting tribal operators with cutting-edge technology, forward-thinking gaming solutions, as well as supporting tribal communities.
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NASCAR & iRacing Renew Partnership with PlayVS

PlayVS, the leading amateur esports platform, announced the renewal of its groundbreaking partnership with NASCAR and iRacing, reaffirming its commitment to supporting the rapidly expanding eNASCAR College iRacing Series. This renewed collaboration will continue to bring high-octane, competitive virtual racing to college students across the country, providing unique career and scholarship opportunities through one of the most innovative programs in collegiate esports. This season will also mark the debut of PlayVS as the official league platform, following its recent acquisition of Playfly College Esports.
Launched in 2022, the eNASCAR College iRacing Series has quickly become one of the most engaging and inclusive collegiate esports competitions in the country. Powered by iRacing’s premier motorsport simulation platform and NASCAR’s deep racing heritage, the series gives full-time college students the opportunity to compete for scholarship prizes, develop real-world career skills, and gain exposure to professional motorsports and esports pathways.
The eNASCAR College iRacing Series has grown to over 300 schools and almost 500 unique racers. In April, the 2024-25 Series season concluded with Cal State Fullerton’s Logan Clampitt celebrating victory at the Homestead-Miami Speedway and earning $10,000 in scholarship prizes.
“Renewing our partnership with NASCAR and iRacing reflects our commitment to delivering competitive and meaningful esports experiences to college students across North America. The eNASCAR College iRacing Series is not just about virtual racing—it’s a launchpad for future talent in motorsports, gaming, and media,” said Charles O’Donnell, Sr. Director of College Esports at PlayVS.
Through iRacing’s hyper-realistic simulation software, students experience the thrill of authentic stock car racing while competing from their dorm rooms, esports arenas, or home setups. The upcoming 2025-26 season promises even more exciting races, new tracks, and increased prize opportunities.
“We’re proud to continue building the future of sim racing through our partnership with iRacing and PlayVS. The eNASCAR College iRacing Series is more than just competition—it’s a foundational bridge between the collegiate esports ecosystem and the world of NASCAR. As we enter the 2025–26 season, this partnership strengthens our commitment to developing young talent, expanding access, and inspiring the next generation of motorsports professionals,” said Ray Smith, Sr. Director of Esports at NASCAR.
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