PlayUZU, the flagship Spanish-language brand from global entertainment powerhouse SkillOnNet, is now live in the newly regulated Peruvian market.

Peruvian players can now enjoy top quality, localized content at PlayUZU.pe, along with the brand’s famous guarantee of no wagering requirements – ever. PlayUZU is marketed as a “fair” online casino that offers players a better deal by refusing to add playthrough requirements to its bonuses.

The launch will be backed by a multimedia marketing campaign to highlight the core values of the PlayUZU brand: fun, transparency, simplicity and responsible gaming.

This will include a significant television advertising push, supported by an extensive digital marketing campaign via search-engine positioning, social networks and influencers. The campaign aims to enforce the brand’s positioning, which is all about providing an innovative and entertaining space where players can have fun whether they win or lose.

After first launching in Spain in 2020 where it has since become a household name, PlayUZU has been extending its footprint in the fast-growing Latin American market, having recently launched in Mexico and Buenos Aires City.

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Peru’s new licensing regime came into effect in February 2024, and PlayUZU was among the first operators to receive the go-ahead from the country’s regulator. The platform boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the world.

Helena Rico Head of Marketing Spain and LatAm at PlayUZU.pe said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience we can make PlayUZU a top brand in this exciting new market.”

Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a multi-year sportsbook agreement with Wind Creek Hospitality, an entity of the Poarch Band of Creek Indians, to power the operator’s new on-property sportsbook in Chicago Southland, Illinois.

This agreement will see Kambi provide its premium Turnkey Sportsbook solution to the operator’s Wind Creek Chicago Southland resort, including its state-of-the-art betting kiosks, Bring Your Own Device technology and award-winning Bet Builder.

Wind Creek Chicago Southland is a new gaming and entertainment destination which opened on 11 November 2024 in the Chicago region with a 70,000 square foot gaming floor featuring 1,400 slot machines and 56 table games.

The new on-property sportsbook will integrate seamlessly with Wind Creek’s state-of-the-art casino facilities, creating an immersive sports betting experience for customers. The partnership also includes provisions to explore potential online expansion.

The agreement with Wind Creek Hospitality underscores Kambi’s position as the B2B sportsbook provider of choice for tribal operators across North America, with a proud record of partnering with tribes in launching sports betting to support their communities.

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Werner Becher, Kambi Group CEO, said: “We’re delighted to partner with Wind Creek Hospitality to bring our industry-leading sportsbook technology to Wind Creek Chicago Southland. This deal not only showcases the trust tribal operators place in Kambi but also our continued commitment to delivering superior sports betting experiences. We look forward to collaborating closely with Wind Creek to offer an exciting sportsbook at their new venture in Chicago.”

Brent Pinkston, Chief Operating Officer, Wind Creek Hospitality, said: “With the opening of our new Wind Creek Chicago Southland property, it was essential we partnered with a leader in B2B sports betting provision such as Kambi. We are committed to delivering world-class entertainment solutions to our guests and Kambi’s proven track record and innovative technology will help us to deliver a best-in-class sportsbook product.”