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THE UNIT SIGNS WITH SPORTINGTECH’S BRAZIL BRANDS
The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, has entered a collaboration with leading sports betting and iGaming provider Sportingtech.
Sportingtech is a renowned provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Sportingtech’s iGaming platform offers everything covering sportsbook and casino via a modular system and intuitive back office for a fully omni-channel solution.
The Unit will develop apps for Sportingtech’s brands in Brazil, with The Unit bringing its expertise in creating native iOS and Android applications tailored to the specific needs of clients. This partnership has already included a successful redesign of Sportingtech’s sportsbook, with The Unit utilising its ability to design and develop robust, scalable platforms which deliver a seamless user experience.
Paddy Casey, Co-founder at The Unit, said: “Sportingtech is one of the leading suppliers in the sports betting and iGaming industries, and we are thrilled to announce this exciting partnership.
“We are pleased to bring our extensive knowledge and expertise to ensure Sportingtech’s brands operate with the strongest possible mobile app.
“This follows the launch of Sportingtech’s redesigned sportsbook, where our team were able to provide our bespoke software development services to address unique business requirements and challenges.
“We very much look forward to working with Sportingtech and making the most of the synergies this partnership will present.”
Tommy Molloy, Chief Product Officer from Sportingtech, said: “Partnering with The Unit reflects our commitment to delivering tailored solutions that empower operators to stand out in competitive markets like Brazil. The Unit’s expertise as a trusted developer ensures our partners can achieve peak performance and provide unparalleled user experiences.
“Following the successful launch of our newly redesigned sportsbook, this collaboration reinforces our focus on continuous improvement and flexibility, enabling us to offer an industry-leading turnkey platform that sets new standards in customisation and growth.”
With offices in Ireland and Moldova, and a newly-formed USA division opening in New York in January 2025, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
The ELA Games team is proud to announce it has been nominated for two categories at the prestigious SiGMA Americas Awards 2025. It has been shortlisted for the “Most Played Game 2025” and “Best Game Studio 2025” categories.
Joker Cashpot is a prime candidate for the “Most Played Game 2025” category, as it was well received by players and B2B partners, garnering widespread acclaim. Upon release, it quickly became one of the company’s most popular releases, with a margin of 27.7% in Gross Gaming Revenue within its first 30 days, ranking it second in Turnover for the company.
The studio has fostered a culture of creativity and experimentation, earning it a reputation for producing player-favourite games that encourage customer engagement and business growth for partners. ELA Games’ extensive portfolio of over 45 games and operator-friendly offerings has made it a frontrunner for the “Best Game Studio 2025” category.
Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented on the nominations, “It’s an honour to be recognised for these prestigious accolades, as it’s a reflection of our team’s hard work and dedication to excellence. The nominations are for significant categories, showcasing our rapid growth into an influential figure in the iGaming industry. We look forward to attending the awards ceremony, connecting with our partners and meeting new faces.”
The Casino Association of New Jersey (CANJ) issued the following statement regarding the announcement that the Atlantic City Airshow will be returning this summer:
“The Casino Association of New Jersey is thrilled to hear that the Atlantic City Airshow will be returning this summer. The airshow has always been a highlight during the summer season, and we look forward to celebrating this renowned event in July.
“Along with world-class gaming, exciting concerts, a replenished beach, delicious food, and an all-star lineup of entertainment options, Atlantic City is the place to be this summer.
“We want to thank New Jersey Governor Phil Murphy, Atlantic City Mayor Marty Small, CRDA Executive Director Eric Scheffler and Visit Atlantic City President and CEO Gary Musich for their efforts to bring the airshow back.”
SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Publishers Clearing House (PCH) to explore new social gaming monetization opportunities. This collaboration will leverage PCH’s extensive zero- and first-party consumer database and SCCG’s deep expertise in gaming to drive engagement and revenue growth across social gaming operators.
Founded in 1953, PCH has built a multi-channel digital entertainment platform, blending free-to-play, chance-to-win gaming experiences with a robust direct-to-consumer business model. PCH has awarded over $614 million in prizes, captivating audiences through its famous Prize Patrol and its vast network of web and app-based entertainment properties.
Through this partnership, SCCG will provide advisory and business development services, focusing on monetizing PCH’s massive player base by connecting them with innovative social and Sweepstakes gaming operators. By optimizing first-party data and analytics, SCCG and PCH will create new pathways for engagement and revenue generation in the growing social gaming space.
Stephen Crystal, Founder & CEO of SCCG Management, said: “Publishers Clearing House has a long-standing reputation as a pioneer in digital entertainment and consumer engagement. By combining their vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetization and expand opportunities for gaming operators. We look forward to helping PCH unlock the full potential of their digital ecosystem.”
Ed Leahy, Head of Sales at PCH, said: “We are incredibly excited to partner with SCCG and leverage their unparalleled expertise in gaming and monetization. This collaboration opens up new opportunities to enhance player engagement and drive innovative solutions in the social gaming space. We look forward to unlocking new growth potential together.”
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