Latest News
SkillOnNet’s Spanish language brand launches in newly regulated Peruvian market
PlayUZU, the flagship Spanish-language brand from global entertainment powerhouse SkillOnNet, is now live in the newly regulated Peruvian market.
Peruvian players can now enjoy top quality, localized content at PlayUZU.pe, along with the brand’s famous guarantee of no wagering requirements – ever. PlayUZU is marketed as a “fair” online casino that offers players a better deal by refusing to add playthrough requirements to its bonuses.
The launch will be backed by a multimedia marketing campaign to highlight the core values of the PlayUZU brand: fun, transparency, simplicity and responsible gaming.
This will include a significant television advertising push, supported by an extensive digital marketing campaign via search-engine positioning, social networks and influencers. The campaign aims to enforce the brand’s positioning, which is all about providing an innovative and entertaining space where players can have fun whether they win or lose.
After first launching in Spain in 2020 where it has since become a household name, PlayUZU has been extending its footprint in the fast-growing Latin American market, having recently launched in Mexico and Buenos Aires City.
Peru’s new licensing regime came into effect in February 2024, and PlayUZU was among the first operators to receive the go-ahead from the country’s regulator. The platform boasts an unparalleled games portfolio with top titles from the biggest and best game studios in the world.
Helena Rico Head of Marketing Spain and LatAm at PlayUZU.pe said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience we can make PlayUZU a top brand in this exciting new market.”
Canada
IGT Delivers World Premiere of Powerbucks Blackjack Online Game in Canada
International Game Technology PLC announced that its new Powerbucks Blackjack game is now available to online players in multiple jurisdictions in Canada. The theme links to IGT’s Powerbucks omnichannel wide-area progressive (WAP) jackpot prize pool, Canada’s largest jackpot connecting land-based, online and mobile games.
“IGT is excited to build on its omnichannel jackpot leadership in Canada and the success of our Powerbucks portfolio by delivering a new evolution of one of the most popular casino card games. Designed to deliver the ultimate gaming experience, IGT’s Powerbucks Blackjack offers players the opportunity to win life-changing jackpots and provides operators with another compelling content option to help drive strong performance results,” said David Flinn, IGT SVP Canada, EMEA, and LATAM Gaming Sales.
Bringing a player-favorite card game to a new level, IGT’s Powerbucks Blackjack offers a state-of-the-art user interface with vibrant animations, language localization, and a sleek design for an engaging experience.
Launched in 2016, IGT Powerbucks slots is the world’s first omnichannel WAP game that links the jackpot prize pool between gaming machines found in land-based casinos with digital-based games in Canada. Since their debut, Powerbucks slots have paid over 50 jackpots of 1 million dollars or more across the country.
Canada
THE CANADIAN GAMING ASSOCIATION ANNOUNCES ELECTION OF NEW BOARD MEMBERS
- Bruce Caughill, Managing Director, Canada, Rush Street Interactive
- Peter Czegledy, Partner, Aird & Berlis LLP
- Neil Erlick, Chief Corporate Development Officer, Nuvei
- Charmaine Hogan, Head of Regulatory Affairs, Playtech
- Dale Hooper, General Manager Canada, FanDuel
- Chuck Keeling, EVP, SH Engagement, Community and Social Responsibility, Great Canadian Entertainment
- David Lucchese, Executive Vice President, Sales & Marketing, Everi
- Adrianne McGrath, Vice President, Business Development, Konami Gaming
- Terry McInally, Chief Compliance Officer & Chief Information Officer, Gateway Casinos
- Niaz Nejad, Managing Director, Americas – Gaming, Light & Wonder
- Bob Parente, SVP Chief Revenue Officer, Gaming, Light & Wonder
- Derek Ramm, Global Head, Advisory Services, Kinectify
- Lindsay Slader, SVP Compliance, GeoComply
- Richard Taylor, President, MGE Entertainment – Fallsview
- Scott Vanderwel, Chief Executive Officer Canada, PointsBet Canada
Latest News
Hard Rock Atlantic City Kicks Off “12 Days of Giving” with Over $50,000 to Local Charitable Organizations
Hard Rock Hotel & Casino Atlantic City and the Boardwalk 1000 Foundation celebrated National Giving Day by donating $10,000 to the Community FoodBank of New Jersey. This donation marks the start of Hard Rock Atlantic City’s “12 Days of Giving” campaign during which funds and services totaling more than $50,000 will be donated to 12 organizations. Hard Rock Atlantic City has donated to more than 500 charities since opening in 2018 supporting the company’s motto to Love all – Serve All.
Additional recipients include Covenant House Atlantic City, Kelly’s Kidz, Live to Serve, Holidays for Heroes’ Shop with a Cop, ARC of Atlantic County, Court Appointed Special Advocates (CASA), Atlantic County Toys for Kids, Garden State Equality, Atlantic City Rescue Mission, Boys & Girls Club of Atlantic City, and Jewish Family Services.
“We are proud to live by our company’s mottos through our 12 Days of Giving holiday campaign to offer support to our community in such an impactful way. I am deeply grateful for our customers who generously donate to the Boardwalk 1000 Foundation which partnered with Hard Rock Hotel & Casino Atlantic City in helping to make a difference this holiday season,” said George Goldhoff, President of Hard Rock Atlantic City.
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