partnerships
Scientific Games Partners with Award-winning Gift & Go Platform Delivered by Amazon
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Scientific Games has partnered with Gift & Go, the award-winning, on-demand gifting technology platform delivered and fulfilled by Amazon. The company has already implemented the platform to fulfill loyalty rewards for Arkansas Scholarship Lottery, Maine State Lottery, Maryland Lottery, Missouri Lottery and North Dakota Lottery players in the U.S. To date, total more than 1.5 million players are using the platform across the five lotteries.
Scientific Games is partnered with Gift & Go, the on-demand gifting tech platform delivered and fulfilled by Amazon.
Jon Reuben, Co-CEO and Founder of Gift & Go, said, “Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries.”
A first for the lottery industry, the solution is trusted by leading global suppliers, offering second-chance promotion and loyalty rewards players the freedom to select non-cash prizes from 1,800 items in the platform’s “storefront”. Gifts are delivered in less than two days, compared to traditional lottery fulfillment of two to four weeks.
Amy Warner, Senior Director of Digital Engagement for Scientific Games, said, “Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s a very enhanced ecommerce experience that provides choice, reliability, and value.”
Scientific Games is also using the Gift & Go platform to provide access to its world-leading second-chance promotions with several U.S. lotteries.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering lotteries entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward.
Compliance Updates
IGSA Welcomes Sharp Vision as Silver Member
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The International Gaming Standards Association (IGSA) has welcomed Sharp Vision as a new Silver member. Sharp Vision is a leading provider of regulatory turnkey solutions for gaming authorities.
āWe are delighted to be a part of IGSA and we look forward to contributing to the advancement of best practices among regulators in the fast-growing gaming industry,ā Damien Raymond, COO of Sharp Vision, said.
āIGSA is very excited to welcome Sharp Vision to our membership. We believe that IGSA Standards can enhance Sharp Visionās products supporting regulatory authority oversight. We look forward to their participation in IGSA committees,ā Mark Pace, President of IGSA, said.
Latest News
BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP
![BETBY AND PIXBET ENTER LONG-TERM BRAZILIAN SPORTS BETTING PARTNERSHIP](https://gamingamericas.com/wp-content/uploads/2024/07/PIXBET@publisher.jpg)
BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet
BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betbyās award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.
Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.
Chris Nikolopoulos, Chief Commercial Officer at Betby, said: āIt is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
āThis agreement further bolsters Betbyās impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.ā
Ernildo Junior, owner of Pixbet, said: āWe are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.
āBetby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.ā
Canada
Aristocrat Interactive Expands to Play Alberta with New Games
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iGaming in Alberta continues to soar to new heights on PlayAlberta.ca. Albertaās only regulated gambling website has now added select titles from Aristocrat Interactive, Aristocrat Leisure Limitedās regulated online Real Money Gaming (RMG) and Gaming Systems division.
The integration of Aristocrat Interactiveās games will provide a familiarity for players, as Aristocrat Leisure Limitedās land-based gaming division, Aristocrat Gaming, is the number one supplier of slot terminals within Alberta land-based casinos.
āAdding another world-renowned games provider to PlayAlberta.ca only helps bolster entertainment offerings for our players. Aristocrat Gaming has an established presence globally and bringing their features to Alberta will continue to enhance the provinceās only regulated gambling website while encouraging Albertans to use a safe-and-secure iGaming destination ā Steve Lautischer, Executive Vice President, Business Development.
āExpanding our reach across North America remains a key priority and this launch with Play Alberta represents another milestone in our commitment to delivering the very best content to players in the region. Play Alberta has resonated with players across the province and we are thrilled to establish what we are sure will be a very positive relationship,ā Shivan Patel, VP of North America at Aristocrat Interactive.
Titles being added to Play Alberta include: Buffalo, Wicked Winnings II, 7 Hot 7 and Gold Stacks 88 Lunar Festival with more set to be available in the coming weeks.
Being Albertaās only regulated gambling website and a leader in online gambling means offering players responsible gambling tools that engage all players. AGLCās GameSense and Self-Exclusion programs are best-in-class resources that offer bet, deposit and loss limits, to make sure players are in control of their gambling.
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