Gambling in the USA
GiG powers into social sweepstake casino market, launching new SweepX solution with leading U.S. partner.
Gaming Innovation Group (GiG) has announced the launch of SweepX, a revolutionary social sweepstakes casino platform solution for the USA, with the release further bolstered by the announcement of a binding Head of Terms for a strategic partnership with Primero Games LLC, the largest land-based sweepstake operator in the states.
Designed to deliver a cutting-edge solution for the burgeoning sweepstakes market in the US, SweepX combines dual-wallet, store management for redemptions and prize-rewards, with GiG’s AI assisted content management technology to provide a prominent competitive advantage to operators across the market, driving significant growth and engagement across social sweepstakes casino gaming.
The landmark agreement will see GiG’s market-leading technology power Primero into the online social sweepstakes casino market for the first time. Founded in 2009, Primero Games specialises in developing innovative casino software and equipment for the gaming industry,with over 50,000 sweepstakes machines across the US, and also own Storm Games ltd, a UK retail operator and content studio. The collaboration will see Primero leverage its extensive player database to quickly expand into the online social sweepstakes casino market.
SweepX combines GiG’s highly successful real-money iGaming platform technology, which is currently live in the US, Europe and across Latin America, with a bespoke sweepstake back office, AI assisted gamification layer and one of the most comprehensive sweepstake casino content libraries available on the market, supporting immediate growth throughout the emerging US sweepstake market.
The sweepstakes gaming market saw enormous growth in 2020 due to pandemic market conditions, and it has continued to grow at a very healthy pace since. It is estimated that the sweeps market generated about $3.1 billion in 2022, and we project that it will continue to grow at a +31% CAGR, reaching $6.9 billion by 2025, as per data shared by E&K.
Andrew Cochrane, Chief Business Officer at GiG said; “GiG is synonymous with innovation and our SweepX solution is the result of our tireless pursuit of excellence for product innovation across the online sweepstake market. As an extremely experienced turnkey solutions provider, the strength inherent in our technology and services has allowed us to develop what we consider to be the leading platform, data and AI driven solutions available within social gaming, and will help power the growth of the market across the US within the next few years.”
Barry Rutherford, CEO at Primero, added; “GiG’s world class platform will allow us to bring more content and an experience for our players that is second to none. Combining our unique player acquisition strategy and GiG’s innovative technology, we are positioned perfectly for the US market and for iGaming markets across the globe.”
Gambling in the USA
Apache Lonestar Casino Announces Expansion of its facilities
Apache Lonestar Casino, a premier gaming destination in Devol, Oklahoma, announced an expansion of its facilities, set to enhance the gaming and dining experience for its guests. The expansion, scheduled for completion by the end of 2024, will add more than 2000 square feet of gaming space and introduce additional seating, family dining and new menu options at the popular Lonestar Bar & Grill.
Expanded Gaming Space
The additional 2000+ square feet of gaming space will allow Apache Lonestar Casino to accommodate more gaming options, further solidifying its position as a top-tier entertainment destination in the greater Wichita Falls area. With the current offering of 611 slot machines, 6 blackjack tables, the expansion will introduce new games including Texas Hold ’em ensuring that every guest finds something to enjoy.
“Our goal has always been to provide our guests with an exceptional experience. This expansion reflects our commitment to continually improving our offerings and providing more variety and excitement for our guests,” said Kristopher Killsfirst Sr., Manager of Apache Lonestar Casino LLC.
Enhanced Dining at Lonestar Bar & Grill
In addition to the gaming floor expansion, Apache Lonestar Casino is enhancing the dining experience at Lonestar Bar & Grill. The popular restaurant, known for its welcoming atmosphere and delicious menu, will see an increase in seating capacity and family friendly seating. The menu will be expanded to include a wider variety of dishes, catering to diverse tastes and preferences.
“The Lonestar Bar & Grill has quickly become a favorite among our guests, and we’re excited to offer even more with this expansion. The additional seating and menu options will ensure that our guests can enjoy a great meal as part of their visit to Apache Lonestar Casino,” said Michael Spell, General Manager of Apache Lonestar Casino.
Gambling in the USA
Detroit Casinos Report $112.5M in August Revenue
The three Detroit casinos reported $112.5 million in monthly aggregate revenue (AGR) for the month of August 2024, of which $110.8 million was generated from table games and slots, and $1.7 million from retail sports betting.
The August market shares were:
• MGM, 48%
• MotorCity, 28%
• Hollywood Casino at Greektown, 24%
Monthly Table Games, Slot Revenue, and Taxes
The casinos’ revenue for table games and slots for the month of August 2024 increased 5.9% when compared to the same month last year. August’s monthly revenue was 4.2% higher when compared to the previous month, July 2024. From Jan. 1 through Aug. 31, the Detroit casinos’ table games and slots revenue increased by 0.9% compared to the same period last year.
The casinos’ monthly gaming revenue results all increased compared to August 2023:
• MGM, up 8.9% to $53.86 million
• MotorCity, up 0.1% to $30.76 million
• Hollywood Casino at Greektown, up 7.4% to $26.18 million
In August 2024, the three Detroit casinos paid $8.97 million in gaming taxes to the State of Michigan. They paid $8.47 million for the same month last year. The casinos also reported submitting $17.3 million in wagering taxes and development agreement payments to the City of Detroit in August.
Monthly Retail Sports Betting Revenue and Taxes
The three Detroit casinos reported $9.61 million in total retail sports betting handle, and total gross receipts were $1.7 million for the month of August. Retail sports betting qualified adjusted gross receipts (QAGR) were up by $1.4 million in August when compared to August 2023, and up by $2.1 million when compared to July 2024.
August QAGR by casino was:
• MGM: $521,529
• MotorCity: $930,952
• Hollywood Casino at Greektown: $241,045
During August, the casinos paid $64,015 in gaming taxes to the state and reported submitting $78,241 in wagering taxes to the City of Detroit based on their retail sports betting revenue.
Gambling in the USA
State of Colorado Marks One Year of Successful Self-Exclusion List for Responsible Gambling
The Colorado Division of Gaming announced that almost 300 people enrolled in the state’s Self-Exclusion Program, ahead of the effort’s one-year anniversary.
The Self-Exclusion Program, which launched in September 2023, is a crucial tool in promoting responsible gaming throughout the state and each signature is a significant step for each person who enrolls.
When people enroll in the Self-Exclusion Program, they voluntarily exclude themselves from participating in gaming activities offered under the regulatory purview of the Colorado Limited Gaming Control Commission and the Colorado Division of Gaming.
“We are encouraged by the positive response to the Self-Exclusion Program in its first year. The fact that 288 Coloradans have signed up demonstrates the importance of offering resources for those who seek to manage their gaming habits,” said Division of Gaming Director Chris Schroder.
This initiative is part of Colorado’s broader efforts to foster a safer and more responsible gaming environment. In addition to the Self-Exclusion Program, the Division offers a variety of resources aimed at promoting responsible gaming, including public education campaigns, responsible gaming grants, and access to a 24/7 helpline.
The Self-Exclusion Program is confidential and free of charge, providing individuals with the option to exclude themselves for a period of one year, five years, or even a lifetime. During the exclusion period, participants are barred from entering and gaming at any of the state’s licensed casinos, as well as they are unable to redeem points, bonuses, comps, or freeplay.
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