partnerships
Scientific Games Partners with Award-winning Gift & Go Platform Delivered by Amazon
Scientific Games has partnered with Gift & Go, the award-winning, on-demand gifting technology platform delivered and fulfilled by Amazon. The company has already implemented the platform to fulfill loyalty rewards for Arkansas Scholarship Lottery, Maine State Lottery, Maryland Lottery, Missouri Lottery and North Dakota Lottery players in the U.S. To date, total more than 1.5 million players are using the platform across the five lotteries.
Scientific Games is partnered with Gift & Go, the on-demand gifting tech platform delivered and fulfilled by Amazon.
Jon Reuben, Co-CEO and Founder of Gift & Go, said, “Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries.”
A first for the lottery industry, the solution is trusted by leading global suppliers, offering second-chance promotion and loyalty rewards players the freedom to select non-cash prizes from 1,800 items in the platform’s “storefront”. Gifts are delivered in less than two days, compared to traditional lottery fulfillment of two to four weeks.
Amy Warner, Senior Director of Digital Engagement for Scientific Games, said, “Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s a very enhanced ecommerce experience that provides choice, reliability, and value.”
Scientific Games is also using the Gift & Go platform to provide access to its world-leading second-chance promotions with several U.S. lotteries.
Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering lotteries entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.
About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward.
Canada
Play Alberta, CSEC Extend Partnership
Teams under the Calgary Sports and Entertainment Corporation (CSEC) banner have expanded their long-term partnership with Play Alberta, the provinceâs premier iGaming destination. As part of the agreement, the Flames will feature AGLCâs responsible gambling program, GameSense, on their home helmets and a Play Alberta insignia displayed on their home jerseys. The Stampeders, Wranglers, and Roughnecks will integrate the Play Alberta logo onto their uniforms.
âThereâs significant importance now to showcase meaningful responsible gambling efforts in the iGaming industry. Iâm proud of our initiatives to provide GameSense with such a visible platform. GameSense promotes healthy gambling habits online and in person and including AGLCâs responsible gambling platform over the course of this partnership is a huge accomplishment,â Kandice Machado, Chief Executive Officer at AGLC.
The agreement makes Play Alberta the exclusive sports betting and online gaming partner of the Flames, Wranglers, Stampeders, and Roughnecks. Through the partnership, Play Alberta and CSEC will develop unique partnerships and in-arena giveaways during the season.
âThrough GameSense, our partnership with Play Alberta equips our fans with the knowledge required if they wish to participate in gaming while they support their home team. We are both proud and excited to extend our relationship with Play Alberta that makes cheering for our teams that much more fun while also generating revenue to support the quality of life for Albertans,â said CSEC President and CEO Robert Hayes.
Alberta is the first jurisdiction in North America to partner with professional sports franchises and integrate PlayAlberta.ca and social responsibility branding onto uniforms. It upholds AGLCâs commitment to responsible play, raising awareness of GameSense and Self-Exclusion, resources that give bettors the tools they need to make healthy gambling choices.
In addition, proceeds generated through the website go toward the provinceâs General Revenue Fund. In 2023â24, $235 million was generated for programs and services that Albertans rely on every day through Play Alberta, an increase of more than $42 million from the previous year.
Latest News
Hard Rock International and NY Mets Owner Steve Cohen Officially Unveil Renderings of Metropolitan Park
New renderings of Metropolitan Park, the partnership between Steve Cohen and Hard Rock International, give New Yorkers a look of what turning empty parking lots into 25 acres of new public park will actually feel like. The $8 billion privately funded project is now moving forward with ULURP (Uniform Land Use Review Procedure) New York City’s process for public approval of the development. The design and the layout were informed over three years of community engagement by Cohen and his partners with local residents, small businesses, Mets fans, and Queens community leaders to transform the area.
Metropolitan Park is a once in a life-time opportunity to transform the 50 acres of asphalt around Citi Field into an economic engine that will create 23,000 competitive-paying union jobs. This reimagined space will bring together neighbors, fans, and visitors to enjoy 25 acres of new public park space, improved public transportation and climate infrastructure, live music, a Queens Food Hall and a Hard Rock Hotel and Casino with bars, restaurants and a sportsbook.
âWe are very proud to present New Yorkers with the visualization of whatâs possible for a world-class city and its surrounding neighborhoods. Weâd like to thank our partners for working with us to create something truly transformative. We take great pride and the utmost care in bringing forth something that will create much needed jobs and memories that will live on for generations to come,â said Jim Allen, Chairman of Hard Rock International.
âItâs time the worldâs greatest city got the sports and entertainment park it deserves. When I bought this team, fans and the community kept saying we needed to do better. Metropolitan Park delivers on the promise of a shared space that people will not only want to come to and enjoy, but can be truly proud of,â said New York Mets owner Steve Cohen.
Canada
BCLC Partners with CFL as Official Sports Betting Partner in British Columbia
The Canadian Football League (CFL) and British Columbia Lottery Corporation (BCLC) have partnered to make BCLCâs online sportsbook â PlayNow Sports â the official sports betting partner of the 111th Grey Cup. BCLC, the only legal gaming operator in the province, is the newest Authorized Gaming Operator to partner with the league. The partnership builds upon BCLCâs commitment to football in the province â as both a longstanding supporter of the BC Lions and as an enthusiastic proponent of bringing the Grey Cup to Vancouver.
âBCLC is immensely proud to have PlayNow Sports as the official sports betting partner for the 111th Grey Cup. As a social-purpose company, BCLC works every day to generate win-wins for the greater good and serve in the best interests of the communities we call home. Weâre thrilled to help bring together BC Lions and CFL fans from across the country in the spirit of celebration and community at this yearâs Grey Cup Festival,â said Dan Beebe, BCLCâs Chief Operations Officer.
In celebration of Canadaâs largest single-day sporting event returning to B.C. for the first time since 2014, the CFL and BCLC are holding a special contest for fans in B.C., Saskatchewan and Manitoba. The Grand Prize consists of two tickets to the championship game, two Grey Cup Festival passes, travel, accommodation, $500 in PlayNow Sports free bets and more.
âResponsible sports wagering, and the entertainment it provides, is an important part of the future of CFL fandom. Our work with BCLC allows fans to deepen their connection to the league, but more importantly, it strengthens our efforts to support British Columbians and the community through the valued programs and services they rely on every day,â said Tyler Keenan, the CFLâs Chief Revenue Officer.
The CFLâs province-specific Authorized Gaming Operator program works with partners to authenticate and regulate the leagueâs sports betting landscape. In 2023, the league complemented its existing wagering policies and by-laws with an enhanced Match Manipulation Policy. It is highlighted by an annual education component for all full- and part-time CFL personnel, including players, regarding their individual roles and responsibilities in supporting the leagueâs high standards for integrity and responsible gaming practices. All CFL personnel are strictly prohibited from wagering on league activities.
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