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XLMedia Announces Exclusive Partnership with Star Tribune




XLMedia Announces Commercial Partnership with Star Tribune Media Company, Largest Upper Midwest News Organization, to be its Exclusive Provider of Sports Betting Content

XLMedia PLC (AIM: XLM) the global digital media company that manages a portfolio of premium brands with an emphasis on sports and gaming in regulated markets, announces a commercial partnership with the largest US Upper Midwest news organization, Star Tribune Media Company. As part of this partnership, XLMedia will be the exclusive provider of sports betting commercial content for Star Tribune, which attracts more than 7 million unique monthly digital users. Anchored in Minnesota, Star Tribune’s audience numbers are consistently in the top five in the country amongst regional and national publishing peers.

The strategic partnership with Star Tribune is another major win for XLMedia’s Media Partnership Business (MPB,) as it expands the company’s reach in Minnesota and neighboring states with a highly esteemed partner boasting seven Pulitzer Prizes and hundreds of other awards in journalism excellence. While there is no set timeline regarding online sports betting regulation, the state is ranked in the top five for Daily Fantasy Sports usage and has a sizable sports audience indicating a potentially robust market when the time arrives.

Drawing on XLMedia’s expertise in monetizing highly engaged audiences in current and future sports betting states, the deal allows Star Tribune to tap into advanced revenue streams from Daily Fantasy Sports in Minnesota, as well as sports betting in Midwest legalized states. XLMedia will leverage its industry-leading media partnership model to create high-quality commercial content, manage commercial deals with regulated sportsbook operators, and implement proven monetization strategies.

“We are thrilled to be working with the Star Tribune and are eager to begin collaborating with their talented team as we drive new revenue opportunities for both businesses,” said Kevin Duffey, President of XLMedia North America. “Publisher partnerships continue to be an area of focus for our business, and this new partnership is another milestone in our plan to expand our North American footprint and drive unique revenue opportunities both in 2024 and in the years to come.”

“We’re excited to partner with XLMedia to provide our readers with this highly engaging commercial content,” said Paul Kasbohm, EVP and Chief Revenue Officer, Star Tribune. “XLMedia brings tremendous credibility and expertise, allowing us to stay ahead of the curve and offer our audience the latest information to make their own informed decisions about this rapidly evolving space.”

The Group has made publisher partnerships a major focus area and continues to expand coverage, audience reach and revenue opportunities. This new collaboration with Star Tribune further establishes XLMedia as a leader in partnering with media businesses that have highly active audiences to drive user retention and new revenue. As XLMedia continues to expand its audience reach through partnerships, its North American teams is dedicated to pursuing additional key strategic agreements and to deliver excellent partner service.


Compliance Updates

Pace-O-Matic Wins Landmark Texas Court Case: A Victory for Small Business Owners and Community Organizations




Pace-O-Matic, the industry leader in skill-based games, today announced a significant legal victory in Texas, affirming the legality of its skill-based games. This ruling, issued Tuesday evening by State District Judge Laurine Blake, emphasized that such games are not considered gambling under Texas law. The ruling represents a triumph for small business owners, bar owners, and fraternal organizations who rely on these games to attract customers and support their businesses.

Michael Barley, Chief Public Affairs Officer at Pace-O-Matic, stated, “This ruling is a monumental victory for the small businesses and community organizations that have been able to thrive thanks to skill-based gaming. Our commitment to providing legal, enjoyable, and skill-based gaming options has once again been validated by the courts.”

This legal win underscores Pace-O-Matic’s dedication to fostering a responsible gaming environment while supporting local economies and community groups.

For more information visit Pace-O-Matic

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Compliance Updates

NJDGE Closes its Investigation of Evolution AB with No Further Action




Evolution AB has been informed by the New Jersey Division of Gaming Enforcement (NJDGE) that it has conducted an investigation into allegations of misconduct by Evolution AB and that its investigation has been closed with no further action taken.

In November 2021 the NJDGE received a report prepared by an unidentified firm alleging misconduct by Evolution AB. Following receipt of the report, the NJDGE commenced a thorough investigation into the allegations to determine their validity.

The NJDGE found no evidence that Evolution sanctioned, promoted, permitted, or otherwise materially benefitted from its content offered by operators in any market that the NJDGE considers a prohibited jurisdiction.

Evolution also conducted an internal review, while concluding that its due diligence and compliance processes were sufficient, Evolution took the opportunity to enhance its processes. The NJDGE supports the enhancements that Evolution has made. The enhancements did not relate to any jurisdictional violations.

The NJDGE’s investigation into this matter is closed requiring no further action.

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Gen.G and University of Kentucky Bring Back Award Winning Conference “Campus Takeover” Designed to Drive the Future of Collegiate Esports




Global esports and gaming organization Gen.G and the University of Kentucky (UK) are bringing back their award winning collegiate esports industry conference, Campus Takeover, on March 30 and April 6. This two-day event will bring together esports professionals with students and administrators from different universities. UK continues to pave the way as an esports ecosystem leader in the SEC and Midwest region.

Campus Takeover Day 1 is a student-focused event leading up to the professional conference, and will be live-streamed at on March 30 starting at 4:30 PM EST. Campus Takeover Day 2, the flagship professional conference, will be hosted at the Don & Cathy Jacobs Science Building on the University of Kentucky campus on April 6, starting at 10:00 AM EST.

“Since we started this event, we had a responsibility to uphold what future students expect of the University of Kentucky when it comes to their budding esports careers. There’s a lot expected about the future of gaming and esports, and we want to make sure our students are well equipped to be that expected change for years to come,” Heath Price, Associate Chief Information Officer at University of Kentucky, said.

Additionally, many esports professionals hailing from different segments of esports business will participate in various panels during Campus Takeover. The panels and discussions will cover a bevy of topics, including how to maximize your time when looking for new jobs, a conversation around esports, influencers, business, and video games, a look at intersectionality in games, and much more. Other clubs and programs will also be welcome to have tables within the Atrium during Campus Takeover, so even newer students get to see everything UK has to offer.

“University of Kentucky has been our long term collegiate partner; their investment in this community allows us to have a small hand in making sure the future of gaming and esports is secure. We all want to see this industry thrive, and we hope Campus Takeover is a stepping stone for other schools to form their own ways to develop the collegiate esports ecosystem,” Martin Kim, Chief Revenue Officer at Gen.G, said.

Campus Takeover was recognized at the 2023 Esports & Gaming Business Summit Tempest Awards, where it won the award for the Collegiate Esports Program of the Year.

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