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1/ST CONTENT expands its reach to add elite Moroccan racing to burgeoning international portfolio
1/ST CONTENT, the leading provider of premium content for North American horse racing, has broadened its dominant global footprint outside of the Americas with the announcement of a new venture into Moroccan racing.
Having won the international distribution rights, courtesy of Société Royale d’Encouragement du Cheval (SOREC), for this Saturday 18th November’s prestigious Morocco International Meeting (MIM) at the famous Hippodrome de Casablanca, 1/ST CONTENT will continue to widen its influence across a raft of global racing content in 2024 with a burgeoning international portfolio of racetracks and marquee meetings.
The Morocco International Meeting is now in its ninth year, and this breakout deal begins as as a one-year agreement relating to tote betting into local pools across 8 elite international races this weekend (featuring prominent horses, jockeys and owners from the UK, France and Spain) with scope and an option to renew and evolve the partnership across other pools and fixed-odds formats in the years ahead.
Aside from 1/ST CONTENT’s unrivalled network of North American racetracks, which provide over 3,300 race-days each year, the company also manages the international distribution rights for many of the top tracks in LatAm amongst an ever-growing portfolio. Accordingly, Morocco’s Hippodrome de Casablanca now joins other world-renowned venues, such as Hipódromo de San Isidro in Buenos Aires and Hipódromo da Gávea in Rio de Janeiro. It’s the latest move in 1/ST CONTENT’s unfolding strategy of locking up more and more cornerstone tracks and big-race meetings across emerging markets as it widens its international footprint.
A spokesperson for Société Royale d’Encouragement du Cheval (SOREC), said: “We are glad to announce our partnership with 1/ST CONTENT, a collaboration that underscores our commitment to elevating Moroccan horse races on the global stage, which will enhance our ability to attract international participants for our prestigious races.
“The data and wagering technology from 1/ST CONTENT, along with broadcast and video streaming rights, make them the most suited provider for betting formats via their EasyGate integration, thus contributing to growth in the international racing sector.”
Simon Fraser, Senior Vice President International at 1/ST CONTENT, added: “We’re delighted to announce to our growing group of worldwide partners that we’ve secured the distribution rights for this jewel in the emerging Moroccan horse racing scene. The opening day of the festival features 8 elite international races, comprised of many intercontinental challengers for a more familiar feel, as raiders from Europe, backed by a truly global ownership group, all converge on Casablanca.
“Our friends at SOREC have pulled together the best resources to organize this event in accordance with the highest equine-welfare standards, as MIM continues its mission to bolster awareness of Moroccan horse racing on the world stage. The racing data and broadcast media are all set from the usual sources, with a simple integration available via our market-leading EasyGate API.”
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Gambling in the USA
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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