Mr. Gamble, the iGaming affiliate platform behind one of the industry’s largest and most engaged community forums, announced that Brian Roth has joined the company to lead growth across the US and Canadian markets. Roth will oversee affiliate partnerships, market expansion, and content strategy as Mr. Gamble extends its established European authority into North America.
Roth brings nearly five years of specialized experience in US sports betting and iGaming affiliate growth. Most recently, as Senior Director at Gambling.com Group, he scaled Bookies.com from under $1 million to more than $5 million in annual recurring revenue within 12 months, through a combination of SEO, paid media, email, and content strategy.
“Brian’s track record at Bookies.com is exactly the kind of operating experience we look for as we scale into new markets. This industry is moving through an inflection point — AI is changing how players research, compare, and trust operators, and it’s changing how quickly a team can execute against that shift. We’re building Mr. Gamble’s leadership bench around people who can operate at that speed while holding the same standard for accuracy and player trust that’s made us a leading community across Europe. Brian gives us that in North America,” said Richard Dennys, CEO of Mr. Gamble.
“I’m incredibly excited to join Mr. Gamble at such a pivotal moment for the industry. Prediction markets and DFS platforms are reshaping how people engage with sports and entertainment in real time, and Mr. Gamble is perfectly positioned to be the trusted guide for players navigating this new landscape. I’m looking forward to bringing the same growth playbook that worked at Bookies.com to help Mr. Gamble become the go-to resource for players across the US and Canada,” said Roth, US Market Lead at Mr. Gamble.
As part of this expansion, Roth is bringing on Manuel Mora, a lead iGaming and betting industry analyst, to join the Mr. Gamble team. Mora will cover breaking developments across the sports betting, casino, DFS, and prediction market verticals, and help ensure Mr. Gamble’s content gives users clear breakdowns of bonus requirements and honest, pros-and-cons comparisons across operators — a core part of the company’s mission to help players make informed decisions.
“Manuel’s deep knowledge of the industry and his ability to translate complex bonus terms and operator offerings into content players can actually use makes him an incredible addition to the team. As the market gets more crowded with new entrants in DFS, social casino, and prediction markets, having someone dedicated to cutting through the noise for our users is more important than ever,” Roth added.
