Fantasy Sports
Rivalry Corp Releases Fantasy Basketball App for 2023/24 NBA Season in Partnership with Low6
Rivalry Ultimate Fan taps into trading card culture, collectibles and local communities to engage the next generation of basketball fans throughout the 2023/24 NBA season and expand the company’s position within traditional sports verticals
Rivalry Corp (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for Millennials and Gen Z, today released Rivalry Ultimate Fan, a standalone daily fantasy sports app for the 2023/24 NBA season launched in partnership with Low6, a leading gamification innovator.
“Rivalry Ultimate Fan applies our Gen Z playbook to the world of fantasy sports to engage the next generation of basketball fans and strategically position our brand within a new vertical,” the co-founder and Chief Executive Officer for Rivalry Corp, Steven Salz, said. “Expanding further into the traditional sports segment enables us to introduce the unique betting experience we’ve built to a new community of players and realize the operating leverage we see in other parts of the business among a broader audience. Low6 has delivered an innovative free-to-play product that fits well into this strategy and builds our presence in an important category.”
Rivalry Ultimate Fan is a free-to-play fantasy basketball game that taps into the rise of trading card culture, collectibles and pack openings. Users open digital card packs of NBA players to create line-ups, compete in weekly contests throughout the season and win an array of prizes including NBA merchandise, gift cards and redeemable promotions on Rivalry Corp’s sportsbook and casino.
Rivalry Corp will also release a collection of physical booster packs containing custom-illustrated trading cards of NBA players, Rivalry Corp’s original IP and more with QR codes to claim additional prizes. This includes The Big Baller, a one-of-one holographic card that will award two tickets to the 2024 NBA Finals. Further tapping into the excitement of trading cards, Rivalry Corp will collaborate with its creator partners to livestream Rivalry Ultimate Fan pack openings to its audiences throughout the season.
“Rivalry Corp’s expertise and understanding of Millennial and Gen Z customers is very much aligned to Low6’s product development,” the co-founder and Chief Executive Officer for Low6, Jamie Mitchell, said. “We’re confident our award-winning fantasy game will drive acquisition and engagement for Rivalry Corp among a new audience while maintaining its commitment to innovation and one-of-a-kind experiences in betting.”
Adding to the offline experience, Rivalry Corp will give back to basketball fans and local communities by refurbishing outdated and neglected basketball courts. The promotion will allow registered Rivalry Corp users who have bet on basketball to submit their local court to be restored in hope that it may help cultivate the next NBA star.
Rivalry Ultimate Fan will be available on iOS and Android mobile devices in a sub-set of the company’s Isle of Man-licensed markets. Rivalry Corp will explore opportunities to expand the product and other similar free-to-play offerings to additional regions in the future.
Fantasy Sports
WagerWire Launches Buying and Selling of Fantasy Entries in App
WagerWire, a sports gaming marketplace technology company serving sportsbooks and fantasy operators, announced that buying and selling is now live in their app, available in the iOS and Google Play stores. This marks the first time that fantasy players can legally buy and sell daily fantasy Pick’em entries with the tap of a button.
WagerWire users are now able to buy and sell RealTime Fantasy Sports entries on the app, with more fantasy operators to be added for trading soon. WagerWire announced their integration with RealTime Fantasy in January 2024, allowing users to sell their Pick’em lineups while in progress, including during the actual game, directly on the RTFS platform. During the NFL playoffs, the marketplace saw 12% of all DFS Pick’em lineups sell on the secondary market.
“This is a paradigm shifting moment for fantasy. This launch represents a way to bring more ownership and control over their entries. For the first time, there is a way to cash in on your lineups even if they go on to lose – by selling it to a friend or on the open market. The excitement is palpable,” said WagerWire Co-Founder and CEO Zach Doctor.
The newly launched fantasy marketplace is the latest addition to the growing technology portfolio of WagerWire’s parent company Wire Industries Inc. Their app already hosts an array of marketplace tools for both sports betting and fantasy including stat tracking, account syncing, bet value graph builders and calculator, and social features that allow users to follow how their friends, influencers, or sharps are playing.
“I’ve been playing fantasy for years, but being able to sell my DFS lineups is game-changing. I’m also loving being able to buy and sell in-game and see the progress of my picks with live price suggestions. The RT marketplace in the WagerWire app takes an already great and easy-to-use experience to the next level,” said Braiden Payne, RealTime Fantasy Sports veteran user.
WagerWire was recently shortlisted for two awards at SBC North America – Rising Star of the Year and Affiliate of the Year, in addition to EGR’s Rising Star of the Year and Hashtag Sport’s Best X Presence award.
Fantasy Sports
Canton Welcomes the Return of the Country’s Largest Fantasy Football Expo to Hall of Fame Village in August
Hall of Fame Village announced that the largest Fantasy Football Expo in the country will be making a comeback, and looks to bring thousands to Canton. Fantasy Football Expo 2024 will be hosted on the Hall of Fame Village campus at the Center for Performance from August 9 to 11, 2024. This event, in its 5th year, takes place for a second time at the Village and brings together passionate fantasy football fans and top experts from around the country for 3 days of ultimate fantasy football fun.
Fantasy Football Expo 2024 has 3 days of experiences planned, uniting enthusiastic fans and leading experts nationwide. The weekend includes a blend of fantasy drafts, networking opportunities, and expert insights, bringing together seasoned veterans and newcomers to experience all things “fantasy football” under one roof.
“Hosting the Fantasy Football Expo 2024 fits perfectly within our Company’s model of bringing sports and entertainment together, especially with fantasy and the virtual experience being such integral parts of how fans engage with sports. We are thrilled to leverage our world-class venue to enhance and elevate this extraordinary event, considering the popularity of fantasy football and our mission to inspire and entertain guests,” Michael Crawford, President & CEO at Hall of Fame Village, said.
Bob Lung, Director of the Expo, said: “I’m incredibly thankful to work with Hall of Fame Village to bring the Expo back for another fantastic year. Hall of Fame Village offers an unparalleled backdrop for the event, providing the perfect setting for fantasy football enthusiasts to come together and celebrate their passion.”
Key highlights of the event include the introduction of Sports Betting Saturday, Presented by Underdog Fantasy, offering a unique opportunity to learn strategies and techniques to help enhance your experience in the sports betting world. Expert panels and workshops will be a focal point, delivering valuable insights and strategies from esteemed names in the sports betting and fantasy football industry. Sports Betting Saturday is committed to promoting responsible gaming practices and recognizing the importance of maintaining a safe and enjoyable environment for all participants. With dedicated sessions led by experts and sports gaming representatives, attendees will gain comprehensive insights into responsible gaming measures, including strategies for setting limits, recognizing problem gambling behaviors, and accessing support resources.
Fantasy Sports
Underdog Invests in Critical Responsible Gaming Cross-Platform Technology
Underdog, the fastest-growing fantasy sports company ever, announced an investment in idPair by GuardDog, Underdog’s responsible gaming innovation fund. idPair’s proprietary technology creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators, providing for universal responsible gaming limits. In addition to an investment from the fund, idPair will have access to top advisors, mentors, and investors and will be prioritized for integration into Underdog’s product offerings.
“Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives. Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play,” Adam Warrington, VP of responsible gaming at Underdog, said.
idPair is active in multiple jurisdictions, bridging information gaps by collaborating with legislators, regulators, and operators to detect and mitigate harm from high-risk gambling across platforms. Recognizing the crucial role of research to move the industry toward sustainability, idPair has also partnered with several major universities to facilitate the study of anonymized transactional data by experts in the field.
“We are thrilled about GuardDog’s investment and partnership with us. By leveraging their vast network and data, we can accelerate our mission to drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all. Together, we look forward to making significant leaps in consumer protection and industry innovation,” Jonathan Aiwazian, CEO of idPair, said.
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