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Scientific Games Builds Premiere Game Studio, Accelerates Investment in iLottery Content Hub and Partner Program

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Scientific Games has accelerated further investment in iLottery innovation with SG Studios and the exciting SG Content Hub and partner program recently announced. The company will showcase the platform and exciting, new digital games at the North American Association of State & Provincial Lotteries 2023 Conference to be held in Milwaukee from October 30 to November 2. Scientific Games is partnering with more than 15 game studios globally for the SG Content Hub’s curated selection of high-performance iLottery games.

“SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing iLottery games in the market today. Our roadmap plans are growing, and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024. These are some of the most highly respected digital content providers in the industry,” said Steve Hickson, VP of Digital Games for Scientific Games. “Our focus is on providing high-performing games with unique mechanics and incredible art design to lottery customers.

Among the iLottery games debuting at the North American conference are GAME OF THRONES, announced this summer, and MONOPOLY Property Payout, a 3D progressive jackpot game, both created by SG Studios.

“Today, we are seeing our games consistently outperforming competitive games from other providers in the market. Our goal is to continually provide Lottery customers with games that drive incremental growth in their iLottery business. We are seeking partner studios that offer unique, high-quality, lottery-focused game mechanics that will complement our own studio portfolio to join our SG Content Hub partner program,” said Hickson.

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Along with the rich SG Content Hub feature set, game studios joining the partner program will also have the potential to access select licensed properties from Scientific Games’ portfolio of 100+ licensed brands to develop new iLottery game experiences.

The SG Content Hub and partner program is a unique combination of lottery content aggregation and game content partnership program with best-in-class, lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, the SG Content Hub provides scalable features that work with partner games as well as the company’s games, including progressive, linked and multi-jurisdictional jackpots.

The SG Content Hub partner program delivers streamlined operations, simplified technical integrations, iLottery game portfolio management, and enhanced data analytics to ensure lotteries get access to a huge volume of game content delivered via one simple integration.

GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s23)

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2023 Hasbro. All Rights Reserved. Licensed by Hasbro

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SG Content Hub™ is a trademark of Scientific Games. © 2023 Scientific Games, LLC. All Rights Reserved.

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IGT’s Tiger and Dragon Game Debuts in #1 Position on Eilers & Krejcik’s US & Canada Game Performance Report

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International Game Technology PLC (IGT) announced that its Tiger and Dragon multi-level progressive (MLP) game debuted in the number-one position on Eilers & Krejcik’s May 2024 US & Canada Game Performance Report in the “Top Indexing NEW Games – Premium Leased & WAP” category. Tiger and Dragon Cash on Reels took the top position by performing at more than 2.8X zone average and Tiger and Dragon Multipliers ranked third for performing at more than 2.5X zone average.

“Building on the tremendous success of IGT’s Prosperity Link and Mystery of the Lamp games, Tiger and Dragon earning this number-one position in Eiler & Krejcik’s May 2024 game performance report validates our commitment to delivering the industry’s best MLP games. Both Tiger and Dragon themes deliver compelling gameplay mechanics, vibrant graphics, and stunning merchandising that provide our casino operator partners with games that players truly love to play,” said Nick Khin, IGT Chief Operating Officer, Gaming.

IGT’s Tiger and Dragon is housed on IGT’s PeakCurve 49 cabinet and features three unique bonuses: Tiger, Dragon, and the combined Tiger and Dragon bonus. The game introduces an entirely new lock-and-respin and reveals a bonus structure featuring money ball symbols with credit values that can combine. In another new game mechanic, when gong symbols on reels land in the same row, monetary winnings are revealed. Adding to the gameplay excitement are the game’s “up arrows” that appear on reels and increase credit values exponentially.

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Live88 debuts in Buenos Aires with BetWarrior

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Live88 debuts in Buenos Aires with BetWarrior

 

Live88 has introduced its product offering with BetWarrior in Buenos Aires, following earlier regulatory approval that established it as the sole live casino studio to be licensed in the region.

The content launch sees Live88 Group provide its luxury and authentic casino experiences to players in the Argentinian province, offering effortless and flawless live versions of casino table classics.

All content is streamed locally from Live88’s dedicated studio, which currently has more than 450 dealers and 20 tables, with plans to expand further.

Live88 was the first supplier to be issued a licence to offer live casino by the Provincial Institute of Lottery and Casinos (IPLyC) earlier this year, making it the only legal provider to currently supply the product in Buenos Aires.

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BetWarrior is a leading and established operator in Buenos Aires as well as the wider LatAm region, making it a great partner for Live88 as it sets out to strengthen its foothold in the continent.

Maximiliano Majo, Head of LatAm at Live88 Group, said: “Debuting our content in Buenos Aires is a fantastic achievement for the Group and as the only licensed live casino studio in the market we are extremely proud of our committed team for

accomplishing this milestone.

“BetWarrior is a prominent brand with a wide customer base and this partnership is a great opportunity for us to reach new audiences within Latin America and enhance our commercial growth trajectory. We will continue to further grow our presence in Buenos Aires and Latin America and will look to localise our portfolio to tailor to the specific preferences of players in the region.”

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SCCG Management Announced as Title Sponsor for the 1st FightPFC Rio Challenge

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SCCG Management announced its role as the title sponsor for the highly anticipated 1st FightPFC Rio Challenge, set to take place on July 20, 2024, at Legustarecreio.

Pillow Fight Championship is the world’s first professional pillow fighting league, featuring professional fighters engaging in intense, fast-paced, and family-friendly combat. This unique sport, renowned for being a safe alternative to traditional combat sports, offers cardiovascular benefits and an exhilarating experience for participants and spectators alike.

Event Details:

Date: July 20, 2024

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Location: @legustarecreio, Rio de Janeiro, Brazil

Participation Classes:

Kids: 14 to 17 years old

Adults: 18 years and older

“SCCG Management is dedicated to helping client-partners like PFC expand their operations globally. The 1st FightPFC Rio Challenge marks a significant milestone in bringing this innovative and entertaining sport to Brazil. PFC’s growth in Brazil is part of our broader strategy to introduce unique and engaging sports entertainment experiences worldwide,” the company said.

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