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Midnight Princess - Power of Love slot game by Play'n GO
Midnight Princess - Power of Love - Slots game by Play'n GO

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Scientific Games and Fremantle Continue Successful Licensing Partnership with Iconic TV Game Show Brands

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Scientific Games and Fremantle, a world leader in creating, producing, and distributing entertainment content worldwide for over 100 years, will continue their longtime partnership to bring iconic TV game show brands including THE PRICE IS RIGHT, FAMILY FEUD, and PRESS YOUR LUCK to lottery players. THE PRICE IS RIGHT themed games and promotions are available to lotteries in Australia, Canada, France, the UK, and the US, with FAMILY FEUD themed games available in Canada and the US and PRESS YOUR LUCK games in the US.

“We are delighted to continue this incredible partnership with Scientific Games. Their continued success with bringing our iconic brands to lottery fans around the world is unparalleled,” said Erica Gadecki, SVP Partnership Solutions for Fremantle.

Scientific Games, the world’s largest lottery games company, has launched more than 100 different games featuring these evergreen brands over the years across various categories including instant scratch, Fast Play, and digital. The game show brands are also featured in the company’s digital second-chance promotions and individual winners events, as well as multi-state lottery Linked Games.

“We are thrilled to continue our partnership with Fremantle and look forward to collaborating on more engaging lottery experiences together. Some of the most entertaining licensed brand lottery products offered by Scientific Games are themed to Fremantle TV game shows. Our game design teams continue to push the limits on creative ways to immerse players in their favorite game show brands,” Tina Hoover, VP of Licensing for Scientific Games, said.

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“We have found that these game show brands work really well in the iLottery space as they have play mechanics that players already know and love. We can bring that same excitement from TV to iLottery so players can enjoy digital lottery games featuring game shows they have watched for years,” Hoover said.

Debuting in 1972, THE PRICE IS RIGHT is the longest-running TV game show. The show offers audience members the opportunity to compete for cash and prizes by guessing the price of merchandise. FAMILY FEUD features two families, each represented by five members, who compete against one another to name the most popular answers to the survey questions to win cash and prizes. PRESS YOUR LUCK is a game of wits, strategy, and high stakes as contestants try to avoid the iconic WHAMMY for a chance at life-changing cash and prizes.

Scientific Games provides retail and digital games, technology, analytics, and services to 150 lotteries in 50 countries around the globe. The company is a digital lottery innovator offering entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Conferences

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Latest News

The Future of Gaming: Virtual Coin Exclusive Slots

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Within the last few years, there has been a significant change in the gaming industry towards digital assets. One of the most noticeable changes in this trend is the rise of virtual coin-based casinos. Among the numerous games at one’s disposal, slots are a preference for plenty of individuals. With the recent technology advancements, there is high hope for exclusive slot games that use virtual coins. We’ll discuss what lies ahead in terms of virtual coin-exclusive slots.

Immersive Technologies Reshaping the Slot Experience

The integration of augmented reality (AR) and virtual reality (VR) is set to transform slot gaming. These technologies will create more engaging and interactive environments for players. Imagine spinning reels projected onto your living room wall or stepping into a fully realized virtual casino. AR slots could overlay digital elements onto the real world, seamlessly blending the physical and digital realms. VR, on the other hand, might transport players to fantastical settings for their slot adventures. Picture yourself spinning the reels in an underwater city or on a distant planet. These immersive experiences will add new layers of excitement to traditional slot gameplay.

The social aspect of gaming will also evolve with these technologies. Players could interact with each other in virtual spaces, sharing the thrill of big wins. Friends could meet in virtual coin casinos, regardless of their location. This social dimension could make slot gaming a more collaborative and communal experience. As the technology becomes more accessible, we expect to see a surge in the popularity of these immersive slot games.

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Enhanced Transparency and Fairness Mechanisms

Trust is paramount in online gaming, even when you play Yay Casino slots. Future virtual coin slots will likely incorporate advanced fairness proofs and transparency measures. Blockchain technology could play a crucial role in ensuring the integrity of game outcomes. Each spin could be recorded on a public ledger, allowing players to verify results independently. This level of transparency would build confidence and trust among players.

Smart contracts could automate payouts, ensuring instant and accurate disbursement of winnings. These self-executing contracts would eliminate the need for manual processing, reducing errors and delays. Players could receive their gifts and bonuses immediately after a winning spin. Using decentralized systems could also enhance security, protecting players’ assets and personal information. As these technologies mature, we can expect virtual coin slots to become even more secure and trustworthy.

Artificial Intelligence Driving Personalization

Artificial Intelligence (AI) is set to revolutionize the slot gaming experience in numerous ways. AI algorithms could analyze player preferences and behaviors to offer tailored game recommendations. This personalization could extend to the games, with AI adjusting difficulty levels and bonus features. The result would be a more engaging and satisfying gaming experience for each player.

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AI could also enhance the storytelling aspects of slot games. Imagine slots with adaptive narratives that change based on your choices and playstyle. These intelligent systems could create unique storylines for each player, making every session feel fresh and exciting. Additionally, AI could help identify potentially problematic behaviors, promoting responsible gaming practices. By analyzing patterns, AI could offer proactive support and resources to players who may need assistance.

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