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Scientific Games and Delaware Lottery Launch All New Player Loyalty Program and Mobile App

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Scientific Games and the Delaware Lottery successfully launched an all-new player loyalty program and mobile app. The Delaware Lottery Players Club combines the previous players club with a new loyalty program, offering players one go-to place for new perks, more conveniences and new, achievement-based ways to win cash and prizes. This marks the company’s 24th app development, the most in the lottery industry.

The new mobile app and player loyalty program are key components of the Scientific Games Enhanced Partnership program’s premier digital engagement services. The Delaware Lottery recently extended its contract with Scientific Games to modernize the Lottery’s entire tech ecosystem supporting instant, draw and Keno games, sports betting, video lottery, player loyalty, retail point-of-sale, retailer business intelligence, and the technology powering the SGEP instant game management program.

“We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app,” said Helene Keeley, Director of the Delaware Lottery. “The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place. As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”

Scientific Games’ achievement-based loyalty program allows players to earn points for every ticket entered and awards points when any achievement is completed. They can also earn points for completing in-program challenges. Players can redeem points earned for drawing entries for a chance to instantly win cash and other exciting prizes.

Featuring a biometric log-in system to keep players’ data secure, the new mobile app from Scientific Games offers players enhanced features that make playing Delaware Lottery games more convenient than ever. Players can use the app to find lottery retailers, check tickets, view winning numbers, create digital play slips, enter tickets to earn points, and redeem points.

“We are excited to modernize the Delaware Lottery’s loyalty program and mobile app with a new and improved solution that enhances the player experience,” said Amy Bergette, Senior Vice President of Digital Solutions for Scientific Games. “We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the lottery, its games and so many ways to be entertained and win cash and prizes.”

In the past 10 years, the company’s products and solutions helped drive a 5.6% compound annual growth rate for the Delaware Lottery, which is ranked among the Top 25 lotteries in the world for total per capita sales (La Fleur’s 2023 World Almanac).

Currently, the company also provides the Delaware Lottery with instant scratch games and management services, licensed properties and monitor games, as well as a lottery gaming system, video lottery management system, customer relationship management program, retail point-of-sale technology, retailer management system, and sports betting.

Scientific Games serves 130 lotteries in 50 countries around the globe with products and solutions that responsibly drive maximum returns to their beneficiary programs.

About Scientific Games

Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit scientificgames.com.

SG Media Inquiries: [email protected]

Compliance Updates

NJDGE Closes its Investigation of Evolution AB with No Further Action

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Evolution AB has been informed by the New Jersey Division of Gaming Enforcement (NJDGE) that it has conducted an investigation into allegations of misconduct by Evolution AB and that its investigation has been closed with no further action taken.

In November 2021 the NJDGE received a report prepared by an unidentified firm alleging misconduct by Evolution AB. Following receipt of the report, the NJDGE commenced a thorough investigation into the allegations to determine their validity.

The NJDGE found no evidence that Evolution sanctioned, promoted, permitted, or otherwise materially benefitted from its content offered by operators in any market that the NJDGE considers a prohibited jurisdiction.

Evolution also conducted an internal review, while concluding that its due diligence and compliance processes were sufficient, Evolution took the opportunity to enhance its processes. The NJDGE supports the enhancements that Evolution has made. The enhancements did not relate to any jurisdictional violations.

The NJDGE’s investigation into this matter is closed requiring no further action.

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eSports

Gen.G and University of Kentucky Bring Back Award Winning Conference “Campus Takeover” Designed to Drive the Future of Collegiate Esports

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Global esports and gaming organization Gen.G and the University of Kentucky (UK) are bringing back their award winning collegiate esports industry conference, Campus Takeover, on March 30 and April 6. This two-day event will bring together esports professionals with students and administrators from different universities. UK continues to pave the way as an esports ecosystem leader in the SEC and Midwest region.

Campus Takeover Day 1 is a student-focused event leading up to the professional conference, and will be live-streamed at twitch.tv/universityofky on March 30 starting at 4:30 PM EST. Campus Takeover Day 2, the flagship professional conference, will be hosted at the Don & Cathy Jacobs Science Building on the University of Kentucky campus on April 6, starting at 10:00 AM EST.

“Since we started this event, we had a responsibility to uphold what future students expect of the University of Kentucky when it comes to their budding esports careers. There’s a lot expected about the future of gaming and esports, and we want to make sure our students are well equipped to be that expected change for years to come,” Heath Price, Associate Chief Information Officer at University of Kentucky, said.

Additionally, many esports professionals hailing from different segments of esports business will participate in various panels during Campus Takeover. The panels and discussions will cover a bevy of topics, including how to maximize your time when looking for new jobs, a conversation around esports, influencers, business, and video games, a look at intersectionality in games, and much more. Other clubs and programs will also be welcome to have tables within the Atrium during Campus Takeover, so even newer students get to see everything UK has to offer.

“University of Kentucky has been our long term collegiate partner; their investment in this community allows us to have a small hand in making sure the future of gaming and esports is secure. We all want to see this industry thrive, and we hope Campus Takeover is a stepping stone for other schools to form their own ways to develop the collegiate esports ecosystem,” Martin Kim, Chief Revenue Officer at Gen.G, said.

Campus Takeover was recognized at the 2023 Esports & Gaming Business Summit Tempest Awards, where it won the award for the Collegiate Esports Program of the Year.

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Latest News

SCCG Spotlights Client Partner SlotZombie on the Verge of Hitting 10,000 Users, Showcasing SCCG’s Strategic Support and Expertise

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SCCG Management, a leading advisory firm in the gaming industry, spotlighted its successful partnership with SlotZombie as the platform nears a significant milestone of 10,000 users. SlotZombie, known for its innovative crowdsourcing platform, is changing the game in how casino visitors engage with slot machines, offering a dynamic voting and loyalty program, a comprehensive casino marketplace, and precision geotargeted advertising.

Under this partnership, SCCG Management has been instrumental in accelerating SlotZombie’s growth, facilitating its expansion across the US and into global markets. By leveraging SCCG’s extensive network and deep industry expertise, SlotZombie has been seamlessly integrated into the gaming ecosystem, connecting with key strategic partners and reshaping the casino experience for players everywhere.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Watching SlotZombie approach the 10,000-user mark is a testament to the innovative vision and hard work behind this platform. At SCCG, we are committed to championing disruptive technologies that elevate the gaming experience. SlotZombie’s success is a clear indication that the gaming community is ready for new ways to engage with casinos and each other. We’re proud to support SlotZombie’s journey and look forward to seeing its continued impact on the industry.”

SlotZombie’s mobile geolocation technology has revolutionized how players interact with casinos, allowing them to vote in real-time on-site at any casino to earn rewards. This unique approach not only enhances the player experience but also offers casinos a sophisticated tool to attract and retain visitors with targeted promotions and offers.

As SlotZombie continues to grow and evolve, SCCG Management remains dedicated to supporting its expansion and innovation, ensuring that both players and casinos benefit from the cutting-edge opportunities it presents. This partnership underscores SCCG’s role in fostering groundbreaking solutions within the gaming sector, further solidifying its position as a leader in the industry.

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