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1/ST Announces $25 Million on the Line with Introduction of New Racing Series Linking Preakness 149, The California Crown and 2025 Pegasus World Cup

149th Preakness Stakes Purse Increases to $2 Million to Kick Off Series
$5 Million Challenge Coast-To-Coast Pick’ Em Challenge Sweepstakes Connects 1/ST Premier Events
1/ST, the innovative brand behind North America’s most prestigious thoroughbred horse racing, entertainment and wagering events, has announced a $25 million dollar racing and incentive series connecting Preakness 149, The California Crown and the 2025 Pegasus World Cup.
Kicking off at Preakness 149, 1/ST’s three premier race days will feature more than $12.5 million in elevated purses and $7.5 million in incentives for both dirt and turf participants. 1/ST is offering a $5 million bonus in addition to the respective purses to the owner(s) of the horse who wins the 149th Preakness Stakes (GI), The California Crown (GI) and the Pegasus World Cup Invitational (GI). For turf stars, 1/ST will award a $2.5 million bonus, added to the elevated purses, to the connections who win the Dinner Party Stakes (GIII), The California Crown John Henry Turf (GII) and the Pegasus World Cup Turf Invitational (GI).
Preakness 149 celebrations, taking place on May 18 at Pimlico Race Course, will mark the inaugural races in this new series. The 149th Preakness Stakes purse will increase to $2 million and the Dinner Party Stakes will increase to $500,000, making Preakness 149 race day the most lucrative in the event’s history with a total of $3.3 million on the line. The decision to elevate the purses for the 149th Preakness Stakes and for the Dinner Party Stakes reflects 1/ST’s ongoing commitment to maintaining and growing the thoroughbred horse racing industry to usher in a new era for racing in Maryland.
On September 28, The California Crown will debut at Santa Anita Park for a reimagined opening day experience for the track’s 2024 fall meet. The California Crown will replace the Awesome Again Stakes for three-year-olds and up and will be run on 1 1/8 mile offering a $1 million-dollar purse. The $750,000 California Crown John Henry Turf along with the $750,000 California Crown Eddie D Turf Sprint (GII), taking place on Santa Anita Park’s famed downhill turf course featuring American racing’s only right-hand turn, will add to the excitement of what will be California’s richest day of racing.
Since 2017, the Pegasus World Cup has become the premier luxury event in the sport and has set the standard for the modern thoroughbred horse racing experience. The 2025 Pegasus World Cup, to be held on January 25 at 1/ST’s Gulfstream Park, will feature the coveted $3 million Pegasus World Cup Invitational and the $1 million Pegasus World Cup Turf Invitational. The live broadcast of the Pegasus World Cup – horse racing’s hottest party – will feature the presentation of the potential $7.5 million in bonuses for any owner(s) who manage to achieve this remarkable feat.
In its continued effort to engage the next generation and provide game-changing opportunities for existing customers, 1/ST is putting up $5 million for a Coast-To-Coast Pick’ Em Challenge sweepstakes to successfully pick the first four finishers of each race, in order, for the 149th Preakness Stakes, The California Crown and the 2025 Pegasus World Cup Invitational. The challenge is free to enter through the innovative 1/ST Bet app. If there is no perfect winning entry, the entry with the most overall correct selections will win a $100,000 cash prize.
“My team and I continue to believe and invest in the modernization of thoroughbred horse racing with a commitment to the highest level of international safety standards and horse care as we continue to elevate our already industry-leading wagering, entertainment and hospitality programs,” the Chairwoman and Chief Executive Officer for 1/ST, Belinda Stronach, said. “To back this up, 1/ST is adding to the legacy of the Preakness by increasing the purse, creating a new marquee race event for the majestic Santa Anita Park – The California Crown – and continuing to build on the phenomenal success of the Pegasus World Cup. We’re proud to work with incredible partners who share our vision and see the future of world-class thoroughbred racing combined with unique and elevated guest experiences.”
“The $25 million in racing purses and bonus incentives available for Preakness 149, The California Crown and the Pegasus World Cup including a $5 million sweepstakes for bettors and fans shows our commitment to innovation and excellence in thoroughbred racing,” the President for 1/ST, Aidan Butler, said. “Providing lucrative opportunities for owners and bettors while also delivering exceptional entertainment experiences is our speciality.”
1/ST’s industry-leading horse care and safety protocols including increased veterinary oversight will be strictly enforced throughout the new racing series under the leadership of Dr Dionne Benson, Chief Veterinary Officer for 1/ST Racing.
For more information and to purchase tickets to Preakness 149, visit www .Preakness. com or @ PreaknessStakes on social.
To stay connected on The California Crown, visit @ CaliforniaCrownOfficial on Instagram, TikTok, Pinterest, YouTube and @ TheCaliCrown on Snapchat. Tickets for California Crown go on sale in the spring 2024.
For more information on the Pegasus World Cup, visit www .PegasusWorldCup. com or follow on social @ PegasusWorldCup.
awards
ELA Games Receives Nominations For Innovation at the SiGMA Americas Awards 2025

The ELA Games team is proud to announce it has been nominated for two categories at the prestigious SiGMA Americas Awards 2025. It has been shortlisted for the “Most Played Game 2025” and “Best Game Studio 2025” categories.
Joker Cashpot is a prime candidate for the “Most Played Game 2025” category, as it was well received by players and B2B partners, garnering widespread acclaim. Upon release, it quickly became one of the company’s most popular releases, with a margin of 27.7% in Gross Gaming Revenue within its first 30 days, ranking it second in Turnover for the company.
The studio has fostered a culture of creativity and experimentation, earning it a reputation for producing player-favourite games that encourage customer engagement and business growth for partners. ELA Games’ extensive portfolio of over 45 games and operator-friendly offerings has made it a frontrunner for the “Best Game Studio 2025” category.
Yaroslav Soloshenko, ELA Games’ Business Development Manager, commented on the nominations, “It’s an honour to be recognised for these prestigious accolades, as it’s a reflection of our team’s hard work and dedication to excellence. The nominations are for significant categories, showcasing our rapid growth into an influential figure in the iGaming industry. We look forward to attending the awards ceremony, connecting with our partners and meeting new faces.”
Latest News
Casino Association of New Jersey Welcomes Back Atlantic City Airshow

The Casino Association of New Jersey (CANJ) issued the following statement regarding the announcement that the Atlantic City Airshow will be returning this summer:
“The Casino Association of New Jersey is thrilled to hear that the Atlantic City Airshow will be returning this summer. The airshow has always been a highlight during the summer season, and we look forward to celebrating this renowned event in July.
“Along with world-class gaming, exciting concerts, a replenished beach, delicious food, and an all-star lineup of entertainment options, Atlantic City is the place to be this summer.
“We want to thank New Jersey Governor Phil Murphy, Atlantic City Mayor Marty Small, CRDA Executive Director Eric Scheffler and Visit Atlantic City President and CEO Gary Musich for their efforts to bring the airshow back.”
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SCCG Announces Strategic Partnership with Publishers Clearing House

SCCG Management, a global leader in gaming advisory and business development, has announced a strategic partnership with Publishers Clearing House (PCH) to explore new social gaming monetization opportunities. This collaboration will leverage PCH’s extensive zero- and first-party consumer database and SCCG’s deep expertise in gaming to drive engagement and revenue growth across social gaming operators.
Founded in 1953, PCH has built a multi-channel digital entertainment platform, blending free-to-play, chance-to-win gaming experiences with a robust direct-to-consumer business model. PCH has awarded over $614 million in prizes, captivating audiences through its famous Prize Patrol and its vast network of web and app-based entertainment properties.
Through this partnership, SCCG will provide advisory and business development services, focusing on monetizing PCH’s massive player base by connecting them with innovative social and Sweepstakes gaming operators. By optimizing first-party data and analytics, SCCG and PCH will create new pathways for engagement and revenue generation in the growing social gaming space.
Stephen Crystal, Founder & CEO of SCCG Management, said: “Publishers Clearing House has a long-standing reputation as a pioneer in digital entertainment and consumer engagement. By combining their vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetization and expand opportunities for gaming operators. We look forward to helping PCH unlock the full potential of their digital ecosystem.”
Ed Leahy, Head of Sales at PCH, said: “We are incredibly excited to partner with SCCG and leverage their unparalleled expertise in gaming and monetization. This collaboration opens up new opportunities to enhance player engagement and drive innovative solutions in the social gaming space. We look forward to unlocking new growth potential together.”
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