partnerships
Tabcorp Forges New Long-Term Partnership with 1/ST CONTENT for Premium North American Racing
Progressive deal sees leading United States racing provider deliver fixed-odds and tote betting service on its dominant range of racetracks to the biggest entertainment company in Australia, ahead of Breeders’ Cup World Championships weekend
1/ST CONTENT, the leading provider of premium content for North American horse racing, has broadened its dominant global footprint after the announcement of its latest long-term tier-1 operator partnership with Tabcorp, Australia’s biggest wagering and entertainment company.
The deal is a multi-year agreement pertaining to tote betting into local pools as well as fixed-odds wagering on 1/ST CONTENT’S premier portfolio of racecourses.
It will enable greater coverage of North American horse racing via the TAB brand and the SKY Racing channel, a subsidiary of Tabcorp, with SKY Racing to continue its long support and promotion of international races throughout Australia and on its popular SKY Racing Active app.
1/ST CONTENT has now assembled an unrivalled network of over 70 tracks, managing more than 3,300 racing meetings every year from top North American circuits such as Gulfstream Park, Laurel Park, Pimlico, Belmont Park, Aqueduct and Saratoga alongside Del Mar, Keeneland, Tampa Bay Downs, Woodbine and Santa Anita, scene of this weekend’s Breeders’ Cup World Championships.
These high-profile venues equip international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all United States thoroughbred racing, opens the door to many of the planet’s most prestigious horse races. Highlights include every leg of the Triple Crown, the season’s aforementioned flagship finale at the Breeders’ Cup (November 3 to 4) and January’s Pegasus World Cup.
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time zones from Europe to Australia, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at both primetime and off-peak viewing slots.
“Tabcorp prides itself on expanding its variety of premium international racing content and this wide-ranging deal with 1/ST CONTENT underscores that commitment,” Adam Brownlee, General Manager, SKY Racing and International Media, said. “The strength of its data and wagering technology combined with a depth of broadcast and video streaming rights makes it the clear provider of choice to facilitate both fixed-odds and commingling into Australian pools, which will help drive growth and diversified revenues for the racing sector.”
“1/ST CONTENT is delighted to announce our progressive partnership with Tabcorp, which is broadening the international appeal of North American thoroughbred racing,” Simon Fraser, Senior Vice-President International at 1/ST CONTENT, said. “It’s another key string to our bow in returning value to the genuine stakeholders in North American racing, ensuring they become the principal beneficiaries of revenues generated through international wagering, and safeguarding the domestic scene for the next generation of fan and bettor.
“Tabcorp naturally represents an incredibly strong partner for us in the Australian market, so it’s a real validation to benefit from its support, scope and local expertise. Its distributional spread across digital and retail is staggering, while its development of products is enhancing our offering significantly. It’s a great time to be growing our global audience ahead of the Breeders’ Cup World Championships and a packed fall and winter schedule.”
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Quick Custom Intelligence (QCI) and Wyoming Horse Racing are thrilled to announce their strategic partnership that is set to transform the gaming and hospitality landscape in the Wyoming market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behavior, enhancing operational efficiency, and delivering personalized guest experiences like never before. This bold move positions Wyoming Horse Racing at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.
This partnership marks the beginning of a new era, where the seamless integration of artificial intelligence, data-driven decision-making, and world-class service will create an unmatched environment for entertainment and hospitality in the region.
Steven Jimenez, Executive General Manager of Wyoming Horse Racing, shared his excitement about this partnership, stating, “We are excited to embark on this transformative journey with QCI. The QCI platform is truly a game-changer for our host and marketing departments, and we’re confident it will not only optimize our operations but also enhance the quality of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we’re poised to deliver an unparalleled gaming experience in the Wyoming market. This partnership perfectly aligns with our commitment to excellence and innovation.”
Dr. Ralph Thomas, CEO of QCI, expressed his satisfaction with this newly established partnership, stating, “we place immense value on partnerships that are built on mutual respect, a shared vision, and a strong commitment to innovation. Our collaboration with Wyoming Horse Racing exemplifies this kind of relationship. From the very beginning, we have been deeply impressed by the Wyoming Horse Racing team’s dedication, their passion for excellence, and their relentless focus on delivering extraordinary guest experiences. I am incredibly proud of what we have already achieved together and even more excited for the future. This partnership represents a unique opportunity to set new benchmarks in the Wyoming market, and I am confident that together, we will redefine what’s possible in the gaming and hospitality industry.”
RLX Gaming, the iGaming aggregator and supplier of unique content, will supply its portfolio of games to Hard Rock Bet Casino in New Jersey.
The partnership will see RLX Gaming’s extensive library of in-house and third-party titles made available on Hard Rock Bet Casino’s top-rated app.
Top-performing RLX Gaming slots such as Temple Tumble, The Great Pigsby and Bill & Coin will go live alongside a selection of the studio’s latest releases. This latest partnership underscores RLX Gaming’s commitment to offering flexible, global-ready content from studios that are shaping the future of online casinos.
Matthew Hockenjos, Commercial Account Manager for North America at RLX Gaming, said: “Partnering with Hard Rock Bet Casino marks an exciting milestone for RLX Gaming as we expand our presence in North America. Hard Rock Bet’s commitment to providing exceptional entertainment aligns perfectly with our mission, and we look forward to delivering engaging slot experiences to players in New Jersey.”
Hard Rock Bet Casino offers more than 3,200 games in its New Jersey online casino and is one of the top-rated platforms with 4.9 stars in the App Store. The app’s new dynamic user interface is built to streamline navigation, accelerate players’ game discovery, and provide each player with a level of personalization unmatched in the industry. With weekly Legendary Reward Drops and integration with Unity by Hard Rock, Hard Rock Bet delivers a connected entertainment experience with strong value, benefits, and omnichannel opportunities for players.
Rich Criado, Vice President of Casino at Hard Rock Bet, added: “Our players are at the center of everything we do at Hard Rock Bet, and this partnership with RLX Gaming means even more exciting choices for them. From fan favorites to the newest releases, we’re thrilled to bring a wider variety of engaging and entertaining games to players in New Jersey, all within our top-rated Hard Rock Bet Casino app.”
*RLX Gaming is the U.S. brand of Relax Gaming.
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