partnerships
Tabcorp Forges New Long-Term Partnership with 1/ST CONTENT for Premium North American Racing
Progressive deal sees leading United States racing provider deliver fixed-odds and tote betting service on its dominant range of racetracks to the biggest entertainment company in Australia, ahead of Breeders’ Cup World Championships weekend
1/ST CONTENT, the leading provider of premium content for North American horse racing, has broadened its dominant global footprint after the announcement of its latest long-term tier-1 operator partnership with Tabcorp, Australia’s biggest wagering and entertainment company.
The deal is a multi-year agreement pertaining to tote betting into local pools as well as fixed-odds wagering on 1/ST CONTENT’S premier portfolio of racecourses.
It will enable greater coverage of North American horse racing via the TAB brand and the SKY Racing channel, a subsidiary of Tabcorp, with SKY Racing to continue its long support and promotion of international races throughout Australia and on its popular SKY Racing Active app.
1/ST CONTENT has now assembled an unrivalled network of over 70 tracks, managing more than 3,300 racing meetings every year from top North American circuits such as Gulfstream Park, Laurel Park, Pimlico, Belmont Park, Aqueduct and Saratoga alongside Del Mar, Keeneland, Tampa Bay Downs, Woodbine and Santa Anita, scene of this weekend’s Breeders’ Cup World Championships.
These high-profile venues equip international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all United States thoroughbred racing, opens the door to many of the planet’s most prestigious horse races. Highlights include every leg of the Triple Crown, the season’s aforementioned flagship finale at the Breeders’ Cup (November 3 to 4) and January’s Pegasus World Cup.
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time zones from Europe to Australia, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at both primetime and off-peak viewing slots.
“Tabcorp prides itself on expanding its variety of premium international racing content and this wide-ranging deal with 1/ST CONTENT underscores that commitment,” Adam Brownlee, General Manager, SKY Racing and International Media, said. “The strength of its data and wagering technology combined with a depth of broadcast and video streaming rights makes it the clear provider of choice to facilitate both fixed-odds and commingling into Australian pools, which will help drive growth and diversified revenues for the racing sector.”
“1/ST CONTENT is delighted to announce our progressive partnership with Tabcorp, which is broadening the international appeal of North American thoroughbred racing,” Simon Fraser, Senior Vice-President International at 1/ST CONTENT, said. “It’s another key string to our bow in returning value to the genuine stakeholders in North American racing, ensuring they become the principal beneficiaries of revenues generated through international wagering, and safeguarding the domestic scene for the next generation of fan and bettor.
“Tabcorp naturally represents an incredibly strong partner for us in the Australian market, so it’s a real validation to benefit from its support, scope and local expertise. Its distributional spread across digital and retail is staggering, while its development of products is enhancing our offering significantly. It’s a great time to be growing our global audience ahead of the Breeders’ Cup World Championships and a packed fall and winter schedule.”
The Kansas City Outlaws are teaming up with Palms Casino Resort to bring fans an unforgettable experience during the 2025 PBR Camping World Teams Championship, set for October 24–26 at T-Mobile Arena in Las Vegas. This partnership will make Palms the Official Hotel Partner of the Kansas City Outlaws.
Located just off the famed Las Vegas Strip, T-Mobile Arena will once again host the league’s top teams as they battle for the Championship title. To celebrate the event, the Outlaws and Palms are offering an exclusive discounted hotel rate for Kansas City fans, with the following fan activation for ticket holders being available:
Thursday, Oct. 23:
Exclusive open team workout from 5-6:30 p.m. PST led by UFC legend Cowboy Cerrone and Kansas City Outlaws Trainer Will Hooper, presented by Monster Energy at Palms Pool Deck.
Friday, Oct. 24:
Kansas City Outlaws Pre-Game Tailgate. In attendance will be Stay Chill Bill Chainstitch, a custom chainstitch designer who has worked with stars like Post Malone.
Team sendoff at 3:30 p.m. PST with live music by Andy Velo.
An afterparty featuring DJ Silver presented by Monster Energy will follow the first day’s events at Ghostbar, an ultralounge atop the 55th floor of the Ivory Tower at Palms, showcasing the incredible views of the Las Vegas Strip.
Saturday, Oct. 25:
Kansas City Outlaws Pre-Game Tailgate. In attendance will be Stay Chill Bill Chainstitch, a custom chainstitch designer who has worked with stars like Post Malone.
Team sendoff at 3:30 p.m. PST with live music by Andy Velo.
Sunday, Oct. 26:
Kansas City Outlaws Pre-Game Tailgate starting at 10 a.m. until 12:30 p.m.
Official team sendoff at11 a.m. PST
Fans who take advantage of the offer will also receive access to a dedicated Outlaws fan seating section inside the arena—perfect for showing team spirit and cheering on Kansas City’s premier bull riding team on the sport’s biggest stage.
Latest News
JCM Global Upgrades Skagit Casino Resort with iVIZION Bill Validators, ICB Intelligent Cash Box System, DSS Digital Signage Solution
The Skagit Casino Resort has made a series of upgrades across the property, with JCM Global (JCM) contributing to the project.
JCM Global upgraded 720 games from its pioneering UBA bill validator to its innovative and award-winning iVIZION bill validator. JCM also upgraded the existing ICB Intelligent Cash Box system to the advanced, web-based ICB 3.0 system.
Additionally, JCM installed a vibrant Digital Signage Solution (DSS) 1.875mm LED video wall near the casino’s entrance. This dynamic display will be used in various ways to enhance the guest experience, including showcasing live TV feeds, promotional property content, and recent jackpot announcements.
Dave Kubajak, SVP of Sales, Marketing & Operations at JCM, said: “At JCM Global, we build meaningful, long-term partnerships with our customers. A key part of that relationship is developing a customized technology road map that ensures the casino floor operates at the highest levels of security and efficiency. We are honored that The Skagit Casino Resort continues to place its trust in JCM and our innovative solutions.”
JCM’s iVIZION is the leading bill validator in its class, unmatched in both security and performance. Its advanced Contact Image Sensor (CIS) technology enhances security by scanning 75 times more data points than any bill validator, capturing the full image of both sides of a banknote or ticket, all while maintaining the fastest and highest acceptance rate.
JCM’s ICB Intelligent Cash Box system streamlines the entire drop process, eliminating human error, enhancing accuracy, and boosting compliance. The ICB system offers customizable web-based reporting for intelligence-driven floor drops and decision-making.
Truckee Gaming has selected Centennial Gaming’s MOCHA suite to enhance Loyalty, Slot Operations, and the overall Customer Experience across their gaming enterprise of ten casinos throughout the state of Nevada.
Centennial Gaming Systems today announced Truckee Gaming has selected MOCHA® for its burgeoning gaming enterprise. MOCHA (MObile Customer Hospitality Assistance) is Centennial’s native, industry-leading operations enhancement application. The initial installation was completed at Rail City Casino in Sparks, Nevada, and will soon begin rolling out across all Truckee-managed locations. Together, the companies will roll out MOCHA’s powerful club enhancement capabilities, newly released slot dispatch, slot maintenance tracking, and jackpot celebration features.
“We’ve chosen Centennial Gaming and MOCHA because of their cutting-edge technologies, driving efficient operations and great player service experiences within our operations. We look forward to a long and fruitful relationship with the Centennial Gaming team,” said Szymon Padkowski, Director of Marketing for Truckee Gaming LLC.
“We are thrilled to engage with Truckee Gaming,” said Darryll Pleasant, Owner of Centennial Gaming Systems. “Szymon and the Truckee team are innovative and forward-thinking. We are excited to work together and create new and exciting features and capabilities.”
-
Compliance Updates7 days ago
Hard Rock Bet Launches New Responsible Gaming Website
-
Latest News7 days agoInfluencer Rafa Campelo Becomes the New Face of MC Games’ Social Media Presence
-
Compliance Updates6 days agoCalifornia Gambling Control Commission Reviews Licensing and Ownership Transfers at September 18 Meeting
-
Latest News6 days agoFBM® adds a new hero to its slots collection with Hippo’s Lock™ launch in Mexico
-
Latest News6 days agoBetMGM Partners with Fremantle to Launch New “The Price is Right” Game
-
Compliance Updates7 days agoFour in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks
-
Latest News7 days agoAtlas World Sports Names Las Vegas Sports Betting Veteran Gary Greene as Lead Football Analyst
-
Conferences6 days agoGaming Industry’s Top CEOs Bill Hornbuckle, Peter Jackson & Jason Robins to Keynote G2E 2025