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David Koechner Returns as the Vice-President of Party in New Harrah’s Cherokee Casinos Ads

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Work for the Vice-President (VP) of Party never ends. With Harrah’s Cherokee Casinos’ October release of new ads by full-service marketing agency 62ABOVE, celebrity spokesperson David Koechner’s ‘VP of Party’ role has evolved to ensure casino goers ‘bring the party’.

In its latest Put on Your Party Hat campaign, Harrah’s Cherokee Casinos continues its partnership with renowned actor and comedian David Koechner, known for his memorable roles in hit movies and television shows such as Anchorman and The Office. Donning a sleek suit and matching fedora, Koechner brings his unique brand of humor and charisma to the role of the VP of Party, promising guests an extraordinary casino experience.

“Our new ads continue to offer a glimpse of the world-class amenities that guests can experience with us, all playfully illustrated by our VP of Party,” the Regional Vice-President of Marketing for Harrah’s Cherokee Casinos, Brian Saunooke, said. “It’s exciting to see the evolution of our Party Hat campaign with the addition of Koechner who continues to deliver inspiration to viewers to have the fun they deserve at Harrah’s Cherokee Casinos.”

The new television spots open on the VP of Party’s executive-style desk before cutting to Koechner inhaling a burger, lounging in Harrah’s signature-purple bathrobe and inspiring guests to party their pants off, literally. Koechner’s upbeat delivery, swagger and sense of humor are highlighted throughout the ads as he ventures through various resort offerings like Myst Bar, Caesars Sportsbook, Guy Fieri’s Cherokee Kitchen + Bar and the casino floor slots and tables.

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“62ABOVE called upon our decade’s worth of casino marketing experience to create these fun ads that are in sync with Harrah’s advertising and yet unique to Harrah’s Cherokee,” the President for 62ABOVE, Greg Carson, said. “By using David Koechner to personify the party experience at both casinos, we were able to put a face and personality to the guests’ excitement at Harrah’s Cherokee Casinos.”

Guests of Harrah’s Cherokee Casino Resort located in Cherokee, North Carolina, can continue to step into Koechner’s purple party shoes and promote themselves as the VP of Party until January 2, 2024. The resort offers casino goers the opportunity to sit at the VP’s desk and take social media-worthy photos using the same props provided to Koechner including a disco ball, party hat and World’s Best Party mug.

The integrated campaign continues to run across all media channels including television, digital, social media and outdoor display in markets throughout North Carolina, South Carolina, Georgia and Tennessee.

Creative Credit (62ABOVE):

  • Executive Creative Director – Greg Carson
  • Executive Producer – Pierce Cooley
  • Creative Director – Erik Dargitz
  • Art Director – Christian Capuchino
  • Copywriter – Nic Orangio

Production Credit:

  • Production – Chirp Films
  • Director – Doron Max Hagay
  • DP – Arlene Muller
  • Editorial – Orphan Editorial
  • Editor – Paul Plew
  • Still Photographer – Sally Montana

Latest News

Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports

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Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports

 

The Brazilian Ministry of Finance, through the Secretariat of Prizes and Betting, and Sportradar Group AG signed a Technical Cooperation Agreement (ACT) to collaborate activities focused on safeguarding the integrity of the newly regulated sports betting and online gaming region.

The ACT aims to support the technical staff of the Secretariat of Prizes and Betting, given their responsibility at the national level to coordinate the authorization, inspection and sanctioning process of operators that provide online games and sports betting.

Sportradar’s Integrity Services will offer its expertise to the Secretariat, including reporting any suspicious incidents it may identify through its monitoring of the market, as well as providing strategic counsel to address these situations. Additionally, Sportradar will support the ongoing education and training of Secretariat staff on the threat of match-fixing, to enhance their knowledge and understanding of the issue.

Ministry of Finance spokesperson responsible for the partnership, Régis Dudena, Secretary of Prizes and Betting, said: “The partnership with Sportradar will be an important tool to combat a major threat to the fixed-odds betting market, which is the risk of manipulation of sports results.”

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Felippe Marchetti, Sportradar’s Manager for Integrity Partnerships in Brazil, said: “The signing of the ACT is a proud occasion for Sportradar and we appreciate the trust shown by the Brazilian Ministry of Finance in the expertise of Sportradar’s Integrity Services division. This ACT reflects a mutual commitment to establish a sustainable, regulated sports betting industry in Brazil that is built upon a foundation of integrity.”

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Internet Vikings and PlayStar Celebrate Continued Partnership

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Internet Vikings and PlayStar Celebrate Continued Partnership

 

Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, is happy to announce the renewal of its long-term partnership with PlayStar, an online casino operator in the United States. Internet Vikings has been a trusted partner of PlayStar since 2021, providing the hosting infrastructure for their operations.

After a successful three-year collaboration, PlayStar has extended its agreement with Internet Vikings for hosting services in New Jersey. This renewed partnership serves as proof of the quality and reliability of Internet Vikings’ solutions.

Rickard Vikström, Founder and CEO of Internet Vikings shares, “We have always believed in providing not just hosting, but a solution that aligns with our partners’ vision and long-term growth plans. We look forward to continuing this collaboration.”

PlayStar has established itself in New Jersey’s regulated market by focusing on player engagement, personalization, and responsible gambling. Recently nominated for the EGR Rising Star Award, PlayStar has created a safe, and controlled gaming environment ensuring its customers enjoy a smooth player experience while leveraging flexible hosting solutions from Internet Vikings.

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“We need partners who are equally committed to our vision,” said Peter Ekmark, CEO of PlayStar. “Internet Vikings has helped us achieve our goals, providing the kind of adaptability and customer-centric support that allow us to grow without limits.”

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Compliance Updates

Delasport Ready for Brazil Expansion

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Delasport Ready for Brazil Expansion

 

Award-winning iGaming supplier Delasport has just positioned itself as the most progressive supplier to date by meeting the new Brazilian regulation requirements for Sports Betting and Online Casino. The global technology developer has taken all required measures to comply in terms of certifications, Data vault integration, payment providers, KYC, AML, and much more.

Delasport’s team of over 400 experts worldwide are advancing to deliver its renowned products and services to the Brazilian market. They have partnered with GLI (Gaming Laboratories International) – the leading certification lab approved by the Brazilian Ministry of Finance.

So far, Delasport is fully certified against GLI-33 and GLI-19 – the standards that have inspired regulators in Latin America and likely in Brazil. Additionally, the team is in the process of submitting the platform for certification against Brazilian technical standards. Delasport is also advancing rapidly through data quality testing of its integration with the SIGAP Datavault system.

Key Advantages

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Operators that plan on entering the newly regulated Brazilian market will have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, My Combo, and My Casino that skyrocket revenues and retention.

Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.

Also, Delasport has already partnered with numerous PIX payment system operators and provides a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.

Another key advantage is the strong relationship with third-party casino suppliers that will soon be able to provide their exciting portfolios to this thrilling jurisdiction.

Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of the cultural and regional differences within Brazil and can address all localization needs before they arise.

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“Delasport stands on a solid foundation of experience, supplying Tier 1, Tier 2, and Tier 3 operators in highly regulated markets globally”, the company’s CCO Filippo Ferri comments. ‘This makes Delasport fully equipped to assist operators navigating complex platforms or adapting to modern jurisdictional requirements, such as Brazil’s.’

The supplier’s VP of Business Development Rosaire Galea Cavallaro adds: ‘It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.’

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