Latest News
David Koechner Returns as the Vice-President of Party in New Harrah’s Cherokee Casinos Ads
Work for the Vice-President (VP) of Party never ends. With Harrah’s Cherokee Casinos’ October release of new ads by full-service marketing agency 62ABOVE, celebrity spokesperson David Koechner’s ‘VP of Party’ role has evolved to ensure casino goers ‘bring the party’.
In its latest Put on Your Party Hat campaign, Harrah’s Cherokee Casinos continues its partnership with renowned actor and comedian David Koechner, known for his memorable roles in hit movies and television shows such as Anchorman and The Office. Donning a sleek suit and matching fedora, Koechner brings his unique brand of humor and charisma to the role of the VP of Party, promising guests an extraordinary casino experience.
“Our new ads continue to offer a glimpse of the world-class amenities that guests can experience with us, all playfully illustrated by our VP of Party,” the Regional Vice-President of Marketing for Harrah’s Cherokee Casinos, Brian Saunooke, said. “It’s exciting to see the evolution of our Party Hat campaign with the addition of Koechner who continues to deliver inspiration to viewers to have the fun they deserve at Harrah’s Cherokee Casinos.”
The new television spots open on the VP of Party’s executive-style desk before cutting to Koechner inhaling a burger, lounging in Harrah’s signature-purple bathrobe and inspiring guests to party their pants off, literally. Koechner’s upbeat delivery, swagger and sense of humor are highlighted throughout the ads as he ventures through various resort offerings like Myst Bar, Caesars Sportsbook, Guy Fieri’s Cherokee Kitchen + Bar and the casino floor slots and tables.
“62ABOVE called upon our decade’s worth of casino marketing experience to create these fun ads that are in sync with Harrah’s advertising and yet unique to Harrah’s Cherokee,” the President for 62ABOVE, Greg Carson, said. “By using David Koechner to personify the party experience at both casinos, we were able to put a face and personality to the guests’ excitement at Harrah’s Cherokee Casinos.”
Guests of Harrah’s Cherokee Casino Resort located in Cherokee, North Carolina, can continue to step into Koechner’s purple party shoes and promote themselves as the VP of Party until January 2, 2024. The resort offers casino goers the opportunity to sit at the VP’s desk and take social media-worthy photos using the same props provided to Koechner including a disco ball, party hat and World’s Best Party mug.
The integrated campaign continues to run across all media channels including television, digital, social media and outdoor display in markets throughout North Carolina, South Carolina, Georgia and Tennessee.
Creative Credit (62ABOVE):
- Executive Creative Director – Greg Carson
- Executive Producer – Pierce Cooley
- Creative Director – Erik Dargitz
- Art Director – Christian Capuchino
- Copywriter – Nic Orangio
Production Credit:
- Production – Chirp Films
- Director – Doron Max Hagay
- DP – Arlene Muller
- Editorial – Orphan Editorial
- Editor – Paul Plew
- Still Photographer – Sally Montana
Gaming
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
Canada
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
Latest News
PENN Entertainment Launches New Hollywood Casino App in Pennsylvania
PENN Entertainment Inc. has launched its stand-alone Hollywood Casino app in Pennsylvania. Built on PENN’s proprietary technology platform, Hollywood Casino offers more than 700 iCasino games, a variety of daily promotions, and exciting jackpots.
Available on Android, iOS and desktop, customers in the Keystone State can access Hollywood Casino through either the ESPN BET app or through the new Hollywood Casino app using their same ESPN BET login credentials, allowing for a seamless experience across PENN’s online betting and casino platforms. PENN plans to launch Hollywood Casino in additional jurisdictions in 2025, subject to regulatory approvals.
Hollywood Casino features a variety of online slots, table games and live dealer content, including bespoke live dealer tables and a dedicated “Casino Floor” lobby that allows users to easily find virtual versions of their favorite slot games from PENN’s retail properties. Hollywood Casino also features original titles from PENN Game Studios, PENN’s in-house casino game development studio that has produced a number of popular online games, including Legendary LarryTM and Wuji MinesTM.
“We’re excited to launch Hollywood Casino as a stand-alone app in Pennsylvania, giving our customers access to their favorite games in a dedicated, casino-first experience. With four Hollywood Casino properties in the state, the app leverages our trusted retail brand and creates a seamless connection between our online and retail gaming experiences. We look forward to bringing this enhanced Hollywood Casino experience to more iCasino markets in early 2025, pending regulatory approvals,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment.
Hollywood Casino is also fully integrated with PENN Play, the Company’s omnichannel loyalty program that allows members to earn and redeem rewards, including PENN Cash, exclusive tier benefits and personalized services.
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