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Latin America Online Gambling Market Set to Quadruple, According to New Report

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Latin America’s regulated online gambling market is set to quadruple in size and reach $6.75bn in annual revenue by 2027, according to a new report released by Vixio Regulatory Intelligence, the leading provider of regulatory and business intelligence to the global gambling and payments industries.

Although established markets in the region have plenty of headroom, the main driver of growth will be a series of new laws and regulations that are set to be adopted in the coming months in several key jurisdictions, according to Vixio’s Latin America Online Outlook report.

Brazil, Peru and Chile are all forecasted to launch licensing regimes for online gambling as soon as 2024, following in the footsteps of Colombia, Mexico, Panama, and certain provinces of Argentina.

“Latin America has long been thought of as an important emerging market by the online gambling industry, but forthcoming regulatory changes will confirm its emergence as a chief area of strategic focus on a global level,” said James Kilsby, chief analyst for Vixio and a co-author of the report.

A regulated Brazilian market for online sports betting, casino and bingo games would be worth almost $3bn in revenue by 2027 and quickly become one of the top five largest in the world, according to Vixio forecasts.

“Recent activity in Brazil’s Congress has sharpened minds across the global industry as to the potential of this major new market, but at the same time the Brazilian market is likely to be highly complex from a regulatory perspective and the final scope and scale of the opportunity will be determined by the policy decisions due to be made lawmakers and government officials, including President Lula, before this year is out,” Kilsby added.

The report is being published ahead of Vixio’s participation in the SBC Summit Latinoamerica in Miami on November 1 and 2 and includes exclusive analysis of recent events that underscore the rapid pace of regulatory change across the region.

Brazil’s Chamber of Deputies approved a bill – now pending in the Senate – to regulate online casino games alongside sports betting, while Peru has published a decree to regulate online gambling for the first time.

Mexico’s government proposed a draft decree to essentially ban all casino-style games in the country, while Chile’s Supreme Court also upheld a legal challenge seeking to block offshore gambling sites, as Chilean lawmakers formulate legislation to regulate online betting and gaming.

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“Just like Europe and the United States, LatAm countries are taking radically different approaches to regulation and taxation of online gambling, meaning operators, suppliers, investors and other stakeholders need to give careful consideration to both the risks and opportunities presented in new markets while staying alert to policy changes. Again as in Europe, we are also starting to see signs of pushback in certain countries against the prevalence of betting advertising as well as accompanying concerns among policymakers and the media over risks of problem gambling,” said Kilsby.

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Canada

NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

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Pallavi Deshmukh, CEO of NetGaming

 

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.

As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.

This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.

Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”

Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”

This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.

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Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

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The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

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Latest News

SCCG Announces Strategic Partnership with Applift

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SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.

Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.

Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.

“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.

“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”

“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.

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