partnerships
Gambling.com Group Ready for Launch of Online Sports Betting in Kentucky with BetKentucky.com

Gambling.com Group Limited (Nasdaq: GAMB), a leading provider of player acquisition services for the regulated global online gambling industry, today announced that it is ready to provide marketing services to licensed online sports betting operators in the state of Kentucky as legal online sports betting goes live on Thursday, September 28, 2023.
The group launched BetKentucky .com in April of 2022 ahead of the legal online sports betting market in Kentucky going live to help sports bettors find trusted, comprehensive and up-to-date information on sports betting and legislative updates in ‘The Bluegrass State’. With seven approved online sportsbook operators available on day one and one more expected at a later date, access to comparison websites like BetKentucky .com enables consumers to read expert reviews of all legal sportsbooks in the state to help them choose their best option.
Through its portfolio of informational websites, Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising. In addition to BetKentucky .com, the group is ready to help licensed online gambling operators in Kentucky with its national and international websites including Gambling .com, Bookies .com, RotoWire .com and USAToday .com through its media partnership with Gannett Co. Inc as well as with the Lexington Herald-Leader (at Kentucky .com) via its media partnership with The McClatchy Company and the Louisville Courier Journal (at Courier-Journal .com) via its media partnership with Gannett.
Kentucky with a population of over three million adults, launched retail sports betting in the state on September 7 with Governor Andy Beshear announcing bricks-and-mortar sportsbooks posted a handle of over $4.5 million after the first two weekends. BetKentucky .com in late-July commissioned a survey reporting that 42% of Kentucky adults say they are ‘very likely’ or ‘likely’ to bet on sports once it is legalized. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others receiving undivided attention from fans across the state.
“Kentucky has been one of the quickest states to launch sports betting after legislative approval and ‘The Bluegrass State’ is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market,” the Chief Executive Officer for Gambling.com Group Limited, Charles Gillespie, said. “We believe that this will foster competition and ultimately benefit consumers as the operators with the best products rise to the top. Kentucky has a rich sporting tradition and Gambling.com Group Limited is excited to help guide and educate sports bettors in the state to get the most out of their online sports betting experience.”
“Kentucky allowing sportsbooks to take legal sports bets just as the NFL season is kicking off and with the MLB post-season on the horizon is a huge win for sports bettors in the state,” the Vice-President for Gambling.com Group Limited, Caroline Smart, said. “The competitive marketplace in Kentucky will guarantee plenty of choices and opportunities for customers, who can count on our dedicated websites that feature trusted, comprehensive and up-to-date information on sports betting as well as reviews of the legal sportsbooks to provide them all of the resources needed to navigate these exciting times.”
Latest News
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
Compliance Updates
Aristocrat Gaming Wins Land-based License to Develop MONOPOLY Slot Games

Aristocrat Gaming and Hasbro announced that Aristocrat Gaming is the winner of a competitive RFP to create MONOPOLY slot games for worldwide land-based gaming venues, securing a multi-year agreement. The landmark partnership will see Aristocrat Gaming launch all-new MONOPOLY-themed slot titles, beginning in early 2026. The company is excited to reintroduce one of the world’s most iconic brands to land-based slot games.
“To be selected as Hasbro’s land-based slots partner – after a highly competitive process – is a proud milestone for Aristocrat Gaming. Our commitment to innovation and bold creativity sets us apart, and we’re excited to reimagine MONOPOLY slot games for today’s players around the globe,” said Craig Toner, CEO of Aristocrat Gaming.
“It was evident through our selection process that Aristocrat Gaming was the natural fit for the next evolution of the Monopoly brand in the gaming category. We can’t wait for Monopoly fans to experience all new premium gaming content on casino floors,” said Claire Hunter Gregson – Director, Gaming Relationships of Hasbro.
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Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm

New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
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