partnerships
Gambling.com Group Ready for Launch of Online Sports Betting in Kentucky with BetKentucky.com
Gambling.com Group Limited (Nasdaq: GAMB), a leading provider of player acquisition services for the regulated global online gambling industry, today announced that it is ready to provide marketing services to licensed online sports betting operators in the state of Kentucky as legal online sports betting goes live on Thursday, September 28, 2023.
The group launched BetKentucky .com in April of 2022 ahead of the legal online sports betting market in Kentucky going live to help sports bettors find trusted, comprehensive and up-to-date information on sports betting and legislative updates in âThe Bluegrass Stateâ. With seven approved online sportsbook operators available on day one and one more expected at a later date, access to comparison websites like BetKentucky .com enables consumers to read expert reviews of all legal sportsbooks in the state to help them choose their best option.
Through its portfolio of informational websites, Gambling.com Group helps operators acquire players, reducing their reliance on more intrusive forms of advertising. In addition to BetKentucky .com, the group is ready to help licensed online gambling operators in Kentucky with its national and international websites including Gambling .com, Bookies .com, RotoWire .com and USAToday .com through its media partnership with Gannett Co. Inc as well as with the Lexington Herald-Leader (at Kentucky .com) via its media partnership with The McClatchy Company and the Louisville Courier Journal (at Courier-Journal .com) via its media partnership with Gannett.
Kentucky with a population of over three million adults, launched retail sports betting in the state on September 7 with Governor Andy Beshear announcing bricks-and-mortar sportsbooks posted a handle of over $4.5 million after the first two weekends. BetKentucky .com in late-July commissioned a survey reporting that 42% of Kentucky adults say they are âvery likelyâ or âlikelyâ to bet on sports once it is legalized. Kentucky has a strong college sporting history with college teams at the University of Kentucky, University of Louisville and others receiving undivided attention from fans across the state.
âKentucky has been one of the quickest states to launch sports betting after legislative approval and âThe Bluegrass Stateâ is taking the right approach by keeping the barriers to entry low and allowing a variety of operators to enter the market,â the Chief Executive Officer for Gambling.com Group Limited, Charles Gillespie, said. âWe believe that this will foster competition and ultimately benefit consumers as the operators with the best products rise to the top. Kentucky has a rich sporting tradition and Gambling.com Group Limited is excited to help guide and educate sports bettors in the state to get the most out of their online sports betting experience.â
âKentucky allowing sportsbooks to take legal sports bets just as the NFL season is kicking off and with the MLB post-season on the horizon is a huge win for sports bettors in the state,â the Vice-President for Gambling.com Group Limited, Caroline Smart, said. âThe competitive marketplace in Kentucky will guarantee plenty of choices and opportunities for customers, who can count on our dedicated websites that feature trusted, comprehensive and up-to-date information on sports betting as well as reviews of the legal sportsbooks to provide them all of the resources needed to navigate these exciting times.â
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Livespins now available at Chileâs Betsala
Players can dive into the award-winning Bet with Streamers game, offering a socially charged experience where they bet alongside streamers for dynamic, real-time gameplay.
Players at Betsala can enjoy a socially charged experience like no other after the leading online sportsbook and casino in Chile put pen to paper on a deal to bring Livespins to its lobby for the very first time.
Livespins has revolutionised the way players engage with online casino and slots with its âBet with Streamersâ game which sits in the casino lobby and allows players to join a selection of streams at any given time.
Not only do players get to watch the streamer as they spin the reels on top-tier slot games, but they can bet with the streamer, too. If the streamer wins, they win â itâs that simple.
This creates a group bet and shared experience while still choosing your own bet and number of spins, offering a high level of personalization.
Livespins is all about social interaction with players able to chat with each other and the streamer throughout â they can also drop emojis, reactions and gifs based on the action taking place across the reels.
Betsala has become one of the most popular online sportsbook and casino brands in Chile, with the addition of Livespins allowing it to further differentiate from its competition and deliver a new, exciting online casino experience to its players.
Michael Pedersen, Chief Commercial Officer at Livespins, said:Â âPlayers at Betsala can look forward to a thrilling online casino experience, with Livespins combining the excitement of slot gameplay and streaming in a unique way.
âWeâre excited to bring the Livespins experience to Chile for the first time at Betsala, and canât wait for players to try it out.â
Albert Bellavista, CEO at Betsala, added:Â âWe have become the go-to destination for online casino players in Chile because we have always embraced innovative content and experiences, and this deal with Livespins is a testament to that.
âBet with Streamers offers a socially charged online casino experience like no other and we are confident that our players will be drawn to the thrilling gameplay, led by the streamer, and the option to bet on the action taking place across the reels.
âItâs a truly unique combination that promises to put players on the edge of their seats game round after game round.â
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SYNOT Games Launches Progressive Bonus with BetPlay
SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience.
Through this partnership, BetPlayâs online platform will feature a curated selection of SYNOTGamesâ top-performing titles, including fan favorites like Aztec Jaguar, Diamond Fever, Realm of Lions, Respin Joker 243. This integration is designed to diversify BetPlayâs gaming offerings and deliver a richer, more varied gaming experience to its customers.
In addition, the company announced that BetPlay will be the first operator in Colombia to launch the SYNOT Progressive Bonus. This innovative, four-level progressive bonus game offers a flexible and premium gaming experience available to all players across all SYNOT slots games.
KristĂna ÄaÄovĂĄ, Sales Manager at SYNOT Games said: âWe are excited to team up with Casino Betplay as we expand our presence in the Colombian market. This partnership is pivotal for SYNOT Games as we look to establish a strong foothold in Latin America. We are confident that our innovative gaming solutions, including the new SYNOT Progressive system, will resonate well with local players and contribute significantly to Betplayâs offering.â
âAdding SYNOT Games to our casino offerings aligns perfectly with our commitment to provide our customers with the most entertaining and secure gaming experience. SYNOTâs games are known for their quality and innovation, which we believe will greatly appeal to our players and enhance their gaming enjoyment,â Geovanni Florez, Sr Director Product and Operations at BetPlay, said.
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Los Angeles Rams launch Next Gen Stats-powered, in-stadium highlights through new collaboration with Genius Sports
The Los Angeles Rams (âRamsâ) have collaborated with Genius Sports Limited to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium.
During every Rams home game, immersive highlights leveraging the NFLâs proprietary Next Gen Stats (âNGSâ) data will be displayed on SoFi Stadiumâs iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sportsâ next generation data and artificial intelligence platform will include crucial NGS insights such as player locators and speeds, time for the quarterback to throw and a complete minimap.
As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. Verizonâs logo and messaging will take center stage creating a dynamic new platform for them to strengthen their brand affinity with Rams fans.
GeniusIQÂ applies powerful machine learning and AI to translate huge volumes of NGS data into a semantic understanding of football. It then powers real-time insights and brand activations, creating meaningful connections with fans when the on-field action is at its most compelling.
âSince opening SoFi Stadium in 2020, we continuously look to team up with best-in-class companies to set the gameday standard at the Rams House,â said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. âWe are thrilled to work with Genius Sports to deliver this unprecedented experience to our fans and grateful to our partner Verizon for elevating this content.â
âConnecting our partners and sports fans with the excitement of live sports through memorable experiences is intrinsic to our GeniusIQ offering,â said Steve Bornstein, President, North America of Genius Sports. âOur partnership with the Los Angeles Rams breaks new ground in sports fan engagement, combining immersive highlights and rich tracking insights for brands like Verizon. Weâre delighted to showcase the enhanced value of Genius Sports with the NFL and the Rams.â
Genius Sports is the exclusive distributor of NFL Official League Data.
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