Latest News
Gaming Americas Q3 Meetup: Gaming Insights with Segev LLP

The Gaming Americas Quarterly Meetups by Hipther Agency are designed to keep you up-to-date with what is fresh in the North American and Latin American gambling industry.
The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.
The Gaming Americas Q3 Virtual Meetup that took place on September 13 presented an in-depth exploration of US gambling legislation, featuring the latest edition of the ‘Gaming Insights with Segev LLP’ and the ‘US Legislation Round-up’, while the last session delved into the world of AI and the challenges it poses in the iGaming sector.
Session 1: ‘Gaming Insights with Segev LLP’
Speaker: Negin Alavi, lawyer at Segev LLP
Watch the Session on YouTube and HiptherTV!
Negin Alavi, a distinguished lawyer at Segev LLP, took the virtual stage during the ‘Gaming Insights with Segev LLP’ session, setting the tone for a captivating discussion on the evolving legal landscape of gaming and betting.
Kicking things off, Negin provided a brief overview of Segev LLP and its international operations spanning Canada, the United States, and China. This global presence underscores the firm’s commitment to addressing legal challenges and opportunities across borders. With this foundation in place, Negin delved into the heart of the matter: a comprehensive review of the current gaming and betting laws that shape the industry.
Intriguingly, Negin also explored the potential transformative effects of the proposed alterations outlined in Canadian Bill S-268. This bill, titled “An Act to Amend the Criminal Code and the Indian Act,” carries the promise of redefining the Canadian gaming and betting legal landscape.
Before delving into the legal intricacies, Negin took a moment to acknowledge the significance of her location. She presented her insights from Vancouver, situated on the unceded, ancestral, and traditional territory of the Musqueam Squamish and Tsleil-Waututh nations. This acknowledgment was twofold: a mark of respect for the indigenous peoples who steward these lands and a recognition that discussions about Canadian law, particularly those concerning indigenous peoples, are imbued with profound implications.
The current legal landscape in Canada revolves around the Criminal Code, the primary piece of legislation governing gaming and betting. Under this federal legislation, gaming and betting are generally illegal, with certain exceptions, notably lotteries. Negin emphasized that gaming, as defined by the Gambling Law, comprises three fundamental elements: consideration (the bet or wager of money), chance, and a prize. Even when games blend skill and chance, they are still categorized as games of chance in Canada.
Provinces possess the authority to enact gaming legislation within their borders, and even operate in partnership with offshore gaming operators, as seen in Ontario’s new iGaming regime. However, altering the Criminal Code, a federal statute, is beyond their unilateral reach. Despite this federal oversight, recent legal reforms have significantly shaped Canadian iGaming. Single-event sports betting became legal in August 2021, and Ontario launched its established iGaming Regime in April 2022.
Before these changes, Provinces were constrained to offering parlay betting, leaving offshore operators to fill the void in single-event (and live) betting. Now, with the legalization of single-event betting, any Province can oversee it. Ontario, being well-positioned, promptly launched its iGaming regime, now in competition with unregulated offshore offerings. This shift has allowed legally registered iGaming operators to provide their catalog to Ontario consumers, who spend nearly a billion CAD on online gambling. It’s a move toward embracing private operators rather than battling against them.
However, it’s essential to recognize the context: many Canadian companies were pioneers in the early days of iGaming, but due to regulatory limitations, they relocated offshore. These legal reforms may signal a return to Canada’s true potential in the iGaming sector.
The implications extend beyond economics. The Ontario Government stands to gain substantial tax revenues, which were once lost to unregulated operators. With these reforms in place, the iGaming industry in Canada is poised for better regulation, emphasizing consumer protection, responsible gaming, and job creation.
Turning our attention to the future, Negin provided a compelling overview of the impending changes in Canada’s legal landscape. At the forefront stands Bill S-268, poised to terminate provincial governments’ monopoly on lotteries.
To facilitate the discussion, Negin illuminated the legal distinction between indigenous peoples and First Nations. While indigenous peoples encompass all of Canada’s original peoples and their descendants, a First Nation is an officially recognized group under the Canadian Federal Government’s administrative unit, governed by the Indian Act. Importantly, Bill S-268 proposes to amend this very act.
The Indian Act, originally enacted in 1876, has a complex history marked by efforts to assimilate indigenous peoples and numerous discriminatory provisions. While some of these provisions have been removed, the act still wields a substantial influence over indigenous peoples’ lives today.
The proposed changes in Bill S-268 are ambitious and far-reaching. Its preamble is particularly noteworthy, as it outlines the legal foundation for these changes. Negin read the preamble aloud, emphasizing the recognition of indigenous and treaty rights, including their rights to regulate activities like gaming, betting, and lotteries on their lands.
This nuanced phrasing suggests that lawmakers are granting new rights to indigenous peoples while acknowledging that they already possess inherent treaty rights to oversee gaming, betting, and lotteries on their lands. The potential impact of this specific wording on Canada’s legal framework remains to be seen should Bill S-268 become law.
Moving on, Negin detailed the enforceable part of the bill, containing amendments that provide considerable flexibility to First Nations in managing lotteries. These amendments span charitable gaming licensing, fairs and exhibition gaming, amusement park lotteries, and the Terms & Conditions of licenses. In effect, these changes substantially narrow the scope of the current criminal code exceptions, representing a significant shift in Canada’s gaming laws. Importantly, it would mark the first time in Canadian gaming law that provincial governments would not need to be directly involved in for-profit gaming operations.
Summarizing, Negin pointed out the profound implications of this bill. If enacted, hundreds of First Nations could independently conduct and manage lotteries, each in accordance with their own laws. This change opens up a world of possibilities, not only in terms of revenue but also empowerment for indigenous peoples.
In conclusion, Bill S-268 stands as a transformative piece of legislation, promising to reshape the industry and empower indigenous communities. These discussions hold significance not just for the iGaming sector but for the broader Canadian legal landscape and its indigenous peoples.
As we eagerly await the unfolding of these legal developments, it’s clear that the gaming industry in North America is poised for significant changes, with potential benefits for all stakeholders.
Stay tuned for the next two insightful sessions of Gaming America Q3 Meetup, the US Legislation Round-up for Q3 and the hot AI issues in iGaming!
Watch the video of “Gaming Insights with Segev LLP” on YouTube & Hipther TV!
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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