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Gaming Americas Q3 Meetup: iGaming Streamers & the US Legislation Round-up

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Gaming Americas Q3 Meetup: iGaming Streamers & the US Legislation Round-up

 

The last Gaming Americas Virtual Meetup for Q3 of 2024 delved deeply into one of the most popular trends in the iGaming industry: streamers. How is this trend evolving in the Americas, and what have companies learned from Europe’s momentum? What qualities should companies seek in a streamer, and how can they fully harness their influence?

In the Meetup’s second session, we were thrilled to welcome back our favorite industry legends: Bill Pascrell III, Partner at Princeton Public Affairs Group (PPAG); Jeremy Kleiman, Gaming Attorney and Member at Saiber LLC; and Martin Lycka, SVP of American Regulatory Affairs and Responsible Gambling at Entain. They shared the latest updates on US legislation and their perspectives on the current landscape.

Streamers’ Role in Gaming Industry Growth

Moderator and HIPTHER Co-founder, Zoltán Tűndik, welcomed experts Troy Paul, Co-Founder & CEO of SGG Media; Martyn Hannah, Founder & Managing Director at Comparasino; Yoni Sidi, CEO at Winpot Casino, and Jekaterina Dubnicka, Marketing & Communications Manager at Slotsjudge, and kicked things off with the considerations gaming companies need to make when partnering with streamers. The panel agreed that while there’s still room for growth and improvement, the use of streamers and micro-influencers has proven to be a valuable marketing strategy for the industry.

 

Selecting Influencers for Brand Engagement

“Microinfluencers” was the new word of the day for Zoltan, and apparently, a critical concept for the industry. Yoni and Troy highlighted the importance of engagement, authenticity, and expertise when selecting streamers or influencers for a brand. They stressed that a smaller, more authentic influencer who deeply understands the product and effectively engages their audience is often more valuable than a larger, less engaged influencer. They also emphasized the need for consistency and transparency in both content and deal structures. The team agreed that while well-known personalities might draw a larger initial audience, their long-term engagement and impact are less predictable.

 

Influencer Marketing in Gaming Industry

Jekaterina and Troy explored the impact of influencer marketing within the gaming industry with Jekaterina arguing that medium and micro-level influencers often drive better engagement and attract new audiences more effectively than their larger counterparts. Meanwhile, Troy highlighted the significance of budget considerations and tailoring influencer partnerships to the specific type of campaign.

Zoltan raised important concerns about the authenticity of social media followers, underscoring the need for greater transparency in influencer marketing practices. Adding a practical perspective, Yoni shared insights from his experience in tracking the return on investment (ROI) of marketing campaigns, using tools such as promo codes and engagement metrics to gauge effectiveness.

Choosing the Right Influencers and Streamers

Yoni stressed the importance of selecting the right influencer for a brand’s campaign, emphasizing qualities such as honesty, authenticity, and strong customer engagement. He also highlighted the benefits of treating influencers well and providing them with valuable insights into the business.

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Troy added to the conversation by differentiating between public-facing feedback and constructive criticism. He emphasized the need for open and honest communication with influencers to foster effective partnerships.

Jekaterina shared her positive experiences with proactive streamers who actively work to enhance the brand’s image. The discussion also explored how brands can leverage streamers to connect with more traditional audiences, expanding their reach beyond digital platforms.

Streaming Platform Audiences and Engagement Strategies

Zoltan, Jekaterina, Yoni, and Troy examined the demographics of streaming platform audiences and discussed effective engagement strategies. Jekaterina highlighted that a mature audience, ranging from 30 to 60+ years old, is actively engaged with streaming content. She suggested targeting this demographic through platforms like Facebook and YouTube, as well as by creating discussion groups to foster interaction.

Yoni, on the other hand, emphasized his company’s efforts to attract a younger audience, specifically males aged 18 to 35. The team shared their personal insights and experiences with streaming and its diverse audience, wrapping up the discussion with a look forward to the next quarterly update from the US.

US Legislation Round-up Q3: Bill Pascrell’s Political Predictions

Our favorite dynamic trio, Bill Pascrell, III (BP3), Jeremy Kleiman, and Martin Lycka “entered the chat” and Bill got the ball rolling by sharing his views on the current political climate and its potential impact on the gaming industry. He expressed support for Joe Biden and Kamala Harris, citing their predictability and potential for more favorable policies for the Gaming industry. Bill also discussed the uncertainty surrounding the reinterpretation of the Wire Act and the potential impact of Congressional elections on a legislative fix. Bill also shared his predictions for the upcoming election, stating that a Trump White House, Republican Senate, and Democratic House would be the worst possible outcome, while a Democratic control of everything would be the second worst.

Legalizing Sports Betting in Texas

Bill and Martin discussed the prospects of legalizing sports betting in Texas. They noted that the state legislature only meets every two years, making any potential progress on this issue slow-moving. However, they believe that the upcoming legislative session, coupled with the support of influential figures like Jerry Jones and Dan Patrick, could bring the issue closer to a vote. They also highlighted the need for the gaming industry to improve its operations and messaging to have a better chance of success.

Addressing Gaming Industry Lobbying Challenges

Jeremy and Billl discussed the inefficiencies and challenges of the current lobbying approach for the gaming industry, particularly in California. They criticized the lack of coherent messaging and the waste of resources due to multiple stakeholders pursuing their own interests. Bill suggested a more unified approach, emphasizing the importance of respecting tribal sovereignty and educating each other. They both expressed pessimism about the future of online gaming and sports betting in California, citing past failures and the current lack of a coalition among tribes and operators. Martin agreed, noting the potential for offshore operators to benefit from California’s situation and the need for regulation to combat the black market. The panel also highlighted the importance of finding a solution that satisfies all parties involved.

Mobile Sports Betting and Gaming in New York

Jeremy, Bill, and Martin explored the ongoing issues surrounding mobile sports betting and gaming in New York. Bill provided an update on the situation, highlighting the efforts of Assemblyman Pretlow and Senator Addabbo in pushing for sports betting online and retail. He also expressed concerns about the potential cannibalization of the lottery by iGaming and the challenges faced by the budget due to these issues. Martin emphasized the need for clear communication and education for legislators regarding online sports betting and eye gaming. The conversation ended with an appreciation for the productive discussions and the anticipation of future meetings.

 

Watch the Gaming Americas Q3 Meetup recording on YouTube and HIPTHER TV!

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Will your company elevate its marketing game with streamers? And do you agree with our experts’ views on the US legislation landscape? Take note and get ready for the Gaming Americas Q4 Virtual Meetup in November 2024!

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RESORTS WORLD LAS VEGAS NAMES TOM MCMAHON SENIOR VICE PRESIDENT OF SLOT OPERATIONS AND MARKETING

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Resorts World Las Vegas is continuing the expansion of its executive leadership team with the appointment of Tom McMahon as Senior Vice President of Slot Operations and Marketing.

A respected leader with more than two decades of experience in gaming and hospitality, McMahon steps into his role effective immediately.

“Tom’s deep expertise in luxury casino operations and marketing makes him a powerful addition to our team,” said Carlos Castro, President and Chief Financial Officer of Resorts World Las Vegas. “We look forward to the leadership he will provide in this essential function at Resorts World Las Vegas.”

McMahon has held senior roles at some of the most recognized names in the industry, including Wynn Resorts, Bellagio Resort & Casino, Las Vegas Sands, Venetian | Palazzo and most recently Sycuan Casino Resort. At Resorts World Las Vegas, he will lead initiatives across slot operations, marketing and the Genting Rewards Loyalty Program, with a focus on innovation, guest engagement and operational excellence.

Said McMahon, “Returning to Las Vegas to join a forward-thinking property like Resorts World is an incredible opportunity. I am eager to help shape the next chapter of growth by enhancing the guest experience and building on the strong foundation already in place.”

For more information about Resorts World Las Vegas, please visit rwlasvegas.com

 

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Aristocrat Gaming and Aristocrat Interactive to Debut Innovative Firsts at the Oklahoma Indian Gaming Show 2025

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Aristocrat Gaming and Aristocrat Interactive will showcase four world premieres in land-based gaming, and innovative solutions for tribal customers in booth #242 during the Oklahoma Indian Gaming Show (OIGA), taking place July 14-16 in Oklahoma City, OK.

Making its first public appearance, Polar High Roller Super Lightning Wilds will be a Class II gaming highlight of the show, evolving the player-favorite Lightning Wilds brand, bringing it to new premium hardware on the Marquis three-reel cabinet. Additional features include popular Class III mechanics like Hold & Spin and a digital wheel, combined with classic touches including Red Screen Free Spins. Polar High Roller Super Lightning Wilds will be on the popular $UPER HIT$ JACKPOT$ $250k MSP link.

In an Aristocrat Gaming first, the company will introduce a Class II Bartop. The all-new Bartop will feature VGT by Aristocrat Gaming classics like The Hunt for Neptune’s Gold, with more to follow.

Making its trade show premiere, All-Star Scratchers brings a unique, innovative gaming experience to the Neptune Single and MarsX Portrait hardware. This new bespoke game allows players to form any combination of their favorite VGT characters including Hot Red Ruby, Mr. Money Bags, Lucky Ducky, and Jewel. All-Star Scratchers also features even more Red Screen Free Spin action with four different bingo cards at play at once, resulting in more fun and excitement.

In Class III, Chief Inferno will also make its world premiere. Housed on the MarsX Flex, Chief Inferno is an extension of the popular Buffalo Chief family, featuring classic Chief stack multipliers, now with all-new enhanced Gold Coins that create even larger Chief stacks, as well as a popular bonus meter.

Presented on the Marquis three-reel cabinet, Buffalo Eclipse takes a classic stepper game and elevates the excitement with Hold & Spin and a metamorphic meter. Spin the digital wheel for a chance at the Grand Jackpot, Eclipse Hold & Spin, or other credit prizes.

Aristocrat Gaming will display its latest hardware, The Baron Portrait cabinet. The Baron Portrait takes on the same basic shape as The Baron Upright, with a new and sleek 43” curved ultra hi-def 4K monitor. The curved monitor on The Baron Portrait was carefully designed for proven player comfort and ergonomics with an improved visual display. Its launch portfolio of Coin Trio Buffalo, Spooky Link, and Fa Fa Fa is now available and quickly making its way onto casino floors across the country.

Making its OIGA debut on The Baron Upright is the all-new Galactic Quest for Love and Money. Specifically designed for The Baron Upright, this game features the popular Re-spin mechanic with an innovative twist, set to entertain players with its out-of-this-world graphics and sounds.

Aristocrat Interactive will showcase the power of an omni-channel experience, with innovative solutions that bridge the gap between retail and online gaming.

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The company will present a tailored Class II mobile gaming solution for Tribal operators that will extend its brand to players beyond the casino floor. This new offering allows players to enjoy their favorite Aristocrat Gaming Class II games like Mr. Money Bags and Lucky Ducky on their mobile device on approved tribal land, including from the hotel room, restaurants in the resort, pool area, and more.

Gaming Systems will display its version 15 suite of products designed to modernize casino floors with the latest features in OASIS casino management; floor-wide bonusing and media capabilities with ONE LINK; new features in the PlayerMax mobile app, including mobile enrollment and a new progressive jackpot display with player alerts; and a Loyalty solution designed for accurate reinvestment and player engagement.

Aristocrat remains invested in tribal gaming, underscoring its dedication to supporting tribal operators with cutting-edge technology, forward-thinking gaming solutions, as well as supporting tribal communities.

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NASCAR & iRacing Renew Partnership with PlayVS

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PlayVS, the leading amateur esports platform, announced the renewal of its groundbreaking partnership with NASCAR and iRacing, reaffirming its commitment to supporting the rapidly expanding eNASCAR College iRacing Series. This renewed collaboration will continue to bring high-octane, competitive virtual racing to college students across the country, providing unique career and scholarship opportunities through one of the most innovative programs in collegiate esports. This season will also mark the debut of PlayVS as the official league platform, following its recent acquisition of Playfly College Esports.

Launched in 2022, the eNASCAR College iRacing Series has quickly become one of the most engaging and inclusive collegiate esports competitions in the country. Powered by iRacing’s premier motorsport simulation platform and NASCAR’s deep racing heritage, the series gives full-time college students the opportunity to compete for scholarship prizes, develop real-world career skills, and gain exposure to professional motorsports and esports pathways.

The eNASCAR College iRacing Series has grown to over 300 schools and almost 500 unique racers. In April, the 2024-25 Series season concluded with Cal State Fullerton’s Logan Clampitt celebrating victory at the Homestead-Miami Speedway and earning $10,000 in scholarship prizes.

“Renewing our partnership with NASCAR and iRacing reflects our commitment to delivering competitive and meaningful esports experiences to college students across North America. The eNASCAR College iRacing Series is not just about virtual racing—it’s a launchpad for future talent in motorsports, gaming, and media,” said Charles O’Donnell, Sr. Director of College Esports at PlayVS.

Through iRacing’s hyper-realistic simulation software, students experience the thrill of authentic stock car racing while competing from their dorm rooms, esports arenas, or home setups. The upcoming 2025-26 season promises even more exciting races, new tracks, and increased prize opportunities.

“We’re proud to continue building the future of sim racing through our partnership with iRacing and PlayVS. The eNASCAR College iRacing Series is more than just competition—it’s a foundational bridge between the collegiate esports ecosystem and the world of NASCAR. As we enter the 2025–26 season, this partnership strengthens our commitment to developing young talent, expanding access, and inspiring the next generation of motorsports professionals,” said Ray Smith, Sr. Director of Esports at NASCAR.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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